09/10/2026
Find out which customers actually make you money.
One overall margin figure doesn’t tell you much, does it?
Big businesses break their profit down by product, service, contract and customer. Quite often it turns out a handful of customers bring in most of the profit, while others take up loads of time for very little return. Think about the 80/20 rule.
Most small businesses already have this information sitting in their books. It just needs setting up so you can see it.
Try this: set up your income and cost categories so you can see margin by service or customer. You might find some work has been underpriced for years!
Full article: https://zurl.co/X8J7b