14/07/2026
Have you been watching the World Cup? ⚽ 🏆
Here’s an interesting angle:
Goalkeepers are roughly twice as likely to save a penalty if they stand still then if they dive.
Yet they almost never do.
Why?
Because diving looks like effort 💪🏻
Standing still looks like they’ve given up.
Behavioral economists call this “action bias”: our tendency to so something rather than do the right thing.
Investors fall into exactly the same trap.
Markets drop 📉
The headlines become frightening.
Your portfolio falls in value.
Suddenly, doing nothing feels irresponsible.
So, people sell. Switch funds. Move to cash.
For long-term investors, the decision that feels the hardest is often one that produces the best outcome.
One of the most valuable jobs a financial planner has is preventing clients from making emotional decisions at exactly the wrong moment.
Sometimes the best investment decision you’ll ever make isn’t buying or selling.
It’s simply refusing to dive ⚽️
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The value of your investment can go down as well as up. You could get back less than you invested.
Hadlow Edwards is an Appointed Representative of and represents only St. James's Place Wealth Management Plc (which is authorised and regulated by the Financial Conduct Authority).
SJP Approved 14/07/2026