21/08/2026
The weekend is here, but here's a question you need to answer before the new week begins.
Does your current pricing still work for your business?
Well, it's easy to assume your prices are still working because you're still making a profit. But remember, making a profit doesn't equate to having healthy margins.
With energy bills, raw material prices, transport and labour costs all increasing, the overall cost of running your business may have gone up significantly.
If your prices haven't changed alongside those costs, the margin you're making on each sale may be much smaller than it was when you first set your prices.
For some business owners, their first instinct can sometimes be to find ways to make more sales rather than increase their prices, especially when they're worried about losing customers.
But doing that isn't necessarily the solution. It's best to:
✅ Review how your costs have changed.
✅ Look at the margin you're currently making on each sale.
✅ Consider what you need to charge to make the business profitable.
✅ Think about how your customers may react to the change.
The aim of the review isn't simply to charge more. It's to make sure your pricing reflects what it now costs to run the business while still leaving you with a healthy margin.
To accurately assess your costs, margins and pricing, it's best to work with an experienced accountant.
They can help you understand what your numbers are telling you, work out what your pricing needs to look like and support you in making an informed decision.
At Surrey Accountancy Limited, we work with small business owners to help them make better-informed financial decisions.
Send us a DM or call 01372 632077.