08/04/2026
A well-paid doorman might seem inefficient. Their job includes greeting guests, helping with luggage and hailing taxis. A manager might conclude that guests are perfectly capable of doing these things themselves. So why pay someone to do it?
Our next blog explores this in something called the "Doorman Fallacy" and what you can learn from it.
Let’s imagine you’re in London for a weekend. You’ll see elegant hotels - perhaps you’ll be lucky enough to stay in one. You’ll sense the quiet prestige of