30/08/2026
Most people are confident they could spot a scam if they were targeted. However, it could be more difficult than you think, especially as fraudsters are increasingly using sophisticated techniques to mislead victims.
According to a survey from Which? (7 April 2025), 9 in 10 people believe they could identify a scam email or text. Yet, it only takes a single oversight to become a victim. 1 in 7 people say they’re sent scam emails a few times a week, so it’s easy to see how you could overlook a red flag you’d usually recognise.
Being aware of scams and how fraudsters might dupe you is one way to protect yourself. Now, read on to discover some of the psychological tricks that fraudsters might use.
Most people are confident they could spot a scam if they were targeted. However, it could be more difficult than you think, especially as fraudsters are increasingly using sophisticated techniques to mislead victims.