18/05/2026
In our experience, there are lots of business owners who lack confidence when it comes to interrogating the numbers in their business.
They shy away from creating cashflow forecasts and financial reports because they aren't 100% sure what the numbers mean.
AI can be of some support here, helping to explain what a specific figure means in context, as opposed to an answer from Google which may simply offer a definition of the financial terminology.
If you are using AI to interpret the financial data in your business, we advise that you consider the following:
⚠️ From a data protection point of view, we don't recommend uploading all your financial data into AI tools, especially ones that aren't paid-for subscriptions.
⚠️ The answers you receive will only be as good as the questions you ask.
⚠️ AI might not have the full picture of your business so can only answer you based on the data provided.
AI is being used successfully in businesses in lots of ways - spotting trends in data, identifying anomalies (potentially fraud), automating admin tasks to free up your time, for example.
But when it comes to analysing your business performance and understanding the numbers, the best advisor you can turn to is your accountant. They will look at your business holistically, and take your personal finances into consideration too.
The answer may not be as instant, but it will certainly be more qualified.
We are happy for our clients to ask us questions to help them better understand. There is no such thing as a silly question!