15/10/2026
How Do I Pay For Advice? Fixed Fee or Percentage Fee?
One of the questions I hear most often is: How do financial advisers charge?
And usually followed by: Which is better, a percentage fee or a fixed fee?
The honest answer?
It depends.
Imagine you're having building work done on your house.
Would you expect every project to cost exactly the same?
Probably not.
Financial planning is similar.
Some advisers charge a fixed fee.
Some charge a percentage of assets.
Some use a combination of both.
Neither approach is automatically right or wrong.
The important thing is understanding:
What you're paying
What you're getting
Whether the value feels worthwhile
I've found that most people aren't looking for the cheapest advice.
They're looking for clarity.
Nobody wants surprises.
If you're considering working with an adviser, ask:
✅ How are you paid?
✅ What services are included?
✅ Are there ongoing costs?
✅ What happens if my circumstances change?
The fee structure matters.
But the value of the advice matters far more.
Paying less for poor advice is rarely a bargain.
Paying fairly for good advice can save you far more than it costs.
The best advice isn't defined by how it's charged.
It's defined by the outcome it helps create.
Which would matter more to you: the fee itself, or the value you receive in return?