24/08/2026
How much do you rely on gut instinct when it comes to business?
Many business owners rely heavily on their instinct, based on experience, knowledge and that feeling or voice that keeps telling you that this is the right way to go.
Many business owners are very successful because of it!
But as an accountant, I am going to suggest that, however good your instinct is, before you rely on it completely, take the time to back up those feelings with facts.
I’ll always listen to what a business owner’s gut is telling them.
Then we ask:
What are the numbers telling us?
Your instinct might be telling you it’s time to grow, hire, increase prices, invest, or take the business in a new direction.
The numbers can help you understand whether now is the right time, what the risks are and what that decision could actually mean for the business.
For me, the best decisions aren’t made by choosing between instinct and numbers.
They’re made by using both.