01/09/2026
Market Crashes: A Normal Part of Investing
After looking at stretched stock-market valuations and rising pressures in global bond markets in our recent articles, it’s worth stepping back and remembering something fundamental: market crashes are not unusual. They are a standard, recurring feature of long-term investing. They happen for many different reasons, they happen more often than most people realise, and, crucially, they are almost always followed by recovery.
Although headlines often make crashes feel extraordinary, history shows they are part of the normal rhythm of markets. Over the decades, investors have lived through recessions, inflation spikes, banking crises, political shocks, pandemics, and periods of extreme optimism. Each episode caused markets to fall sharply. And yet, every single time, markets recovered and went on to reach new highs.
What causes market crashes?
Crashes rarely have a single cause. They tend to occur when several pressures build at once. These can include:
🔸 High valuations, where markets are priced for perfection and vulnerable to disappointment.
🔸 Economic shocks, such as recessions, inflation surprises, or sudden changes in interest rates.
🔸 Financial system stress, including problems in the banking or bond markets.
🔸 Loss of confidence, where investors react emotionally to uncertainty or negative news.
🔸 Policy mistakes, when governments or central banks intervene in ways that unsettle markets.
🔸 Speculative bubbles, where enthusiasm pushes prices far beyond underlying value.
Today, one area attracting attention is the rapid rise of AI-related companies and technologies. While artificial intelligence may transform industries over time, some analysts worry that expectations have become excessive and valuations unsustainably high. If optimism fades or earnings disappoint, the “AI boom” could deflate quickly adding another potential trigger to an already fragile market environment.
It’s not the fall that matters, it’s the recovery
When markets fall, the instinct is to focus on how far they drop. But for long-term investors, the more important question is how quickly they recover.
History makes this clear: the COVID-19 crash in 2020 saw markets fall sharply but recover within months. By contrast, the early-2000s downturn was far smaller in percentage terms but took years to repair. The second scenario is far more damaging to long-term wealth, lifestyle, and retirement plans.
This is why recovery time, not the size of the crash, is the real risk.
It’s also why we stress-test every client’s portfolio against a 30% market fall and a five-year recovery period. It allows us to assess resilience under realistic, historically grounded conditions.
If you’re concerned, let’s talk
If you’re worried about how a future market fall, or a potential AI bubble, might affect your lifestyle or long-term plans, please get in touch. A conversation now can provide clarity, reassurance, and confidence, whatever markets do next.