27/05/2026
Financial decisions are rarely driven by numbers alone — language plays a powerful role too.
From “market crashes” to “safe cash”, financial language often drives emotional decisions instead of rational ones.
In this article, we explore some of the most expensive words in finance — and how reframing them can lead to better long-term decisions.
Read the full article here: https://co-navigate.co.uk/the-most-expensive-words-in-finance/