20/10/2026
A business can be profitable and still feel like there's no money anywhere!
That's usually where I want to look a little deeper as your accountant. Profit tells you one part of the story. Cash flow tells you another. THen your balance sheet, receivables and payables start to show you what is sitting behind it all.
Maybe customers are taking too long to pay. Maybe you have a lot of bills falling due at once.
Maybe expenses have slowly increased and you've not really noticed.
Maybe the business is profitable, but the timing of money in and money out is putting pressure on the bank account.
This is why I don't want business owners looking at one number in isolation. You don't need to know every report inside Xero, but understanding a few of the key ones can give you a much etter idea of what is happening financially in your business. And, it makes the conversations with your accountant a lot more useful too.
If you've been looking for support with your accounts, DM me the word ACCOUNTS and we can have a chat.