17/07/2026
This summer has given us the biggest World Cup in history, with 48 teams and three host countries. As an avid football fan, I have watched as much as I can reasonably get away with, although the late nights have been particularly painful.
One of the things I love about tournaments is how quickly the story can change. A team can look unbeatable in the group stage, only to run out of ideas when the pressure rises. Another can start quietly, grow into the competition and suddenly look like the side nobody wants to face.
Markets are no different. Leadership shifts and yesterday’s winners do not stay on top indefinitely. While markets are currently rewarding ‘momentum’ – that is, stocks that have been outperforming recently – the portfolios that endure are unlikely to be those that simply chase what has worked most recently.
The challenge is to build for the whole tournament. That means having enough exposure to capture opportunity, but enough diversification, valuation discipline and resilience to cope when leadership changes.
Tournaments are a reminder that form can change very quickly. The side everyone is talking about after the first few games is not always the side lifting the trophy at the end. There is always a team that is a front runner and has the momentum in the early stages – think the Netherlands in 1974, Brazil in 1982, even England’s “golden generation” in 2002 and 2006.
The uncomfortable truth, in football and in investing, is that past performance can tell you how a team got here, but not necessarily how far it can go from here. Past performance is no guarantee of continued success.
Read more: https://www.akrwealth.co.uk/article/detail/sjpp/cio-investment-insights-momentum-wins-matches-resilience-wins-tournaments