01/09/2026
Does ambition fade after 50, or does it simply need a new direction?
In the latest episode of What Happens Next, host Chris Daems sits down with author and business founder Hugo Brooks to talk about ambition, success and how our goals change through our 50s, 60s and beyond.
After more than 30 years building businesses and advising major global brands, Hugo hit a turning point. His wife asked him a simple question: did he really want to go round the same cycle again? That question sparked a much deeper exploration of what had been driving him for decades, and it eventually became his book, Ambition.
In this conversation, Chris and Hugo explore:
• Why ambition is not a destination, but a very human drive to make tomorrow better than yesterday
• The difference between "hero", "move up" and "be better" ambitions
• Moving towards success versus running away from fear
• Why so many people climb the ladder, only to find it leaning against the wrong building
• How retirement, AI and the changing nature of work are reshaping what ambition means
• How to set goals that reflect your values, your life stage and the world as it is now
So here is the question worth sitting with: what are you ambitious for today, and is that ambition truly yours?
Share your thoughts in the comments. And if this resonates, do like the video and subscribe to What Happens Next for more honest conversations about life after 50, purpose, retirement, personal growth and meaningful change.
Watch the full episode here: https://www.youtube.com/watch?v=Z-wRX5jT_8s