AAF Financial Limited

AAF Financial Limited We provide financial advice to individuals, families and business owners to help plan for their financial future.

AAF Financial is tax led independent financial advisory firm providing clear, impartial, tax-led, whole-of-market advice designed to help individuals and families effectively manage their finances and grow their wealth. AAF Financial is an independent financial advisory firm providing clear, impartial, tax-led, whole of market advice designed to help individuals and families effectively manage the

ir finances and grow their wealth. We work with your other professional advisers, such as your solicitor and accountant to ensure that the advice we provide is holistic.

18/03/2026

Great to see our MD Finn Houlihan quoted in The Times and The Sunday Times today.

A great article written by Laura Miller, comparing the financial planning benefits of investing into ISAs and Pensions.

Article below:

Pension or Isa: which will make you richer?
One has the big bonus of upfront tax relief; the other is more flexible and tax-free when you spend it. We look at the best plan for your retirement

Pensions and Isas are powerful tools to build long-term savings. Both are very tax-efficient, meaning that more of your money can grow over time — but which should you prioritise for a comfortable retirement?
Two weeks before the end of the 2025-26 tax year, anyone with a lump sum languishing in their bank account will be wondering where to put it before the annual pension and Isa allowances are reset on April 6.

Adam Vanstone from the advisory firm Chester Rose Financial Planning said the choice between the two isn’t straightforward. “Pensions usually deliver more bang for your buck. But Isas give control and accessibility that pensions can’t.”

When Isas and pensions are combined they can become complementary. “Together they can help to make your retirement goals more viable and tax-efficient,” Vanstone said.
Here are some of the most important points to consider in your planning.

The case for pensions
Most people can pay up to £60,000 a year into a pension without triggering a tax charge. The main downside is that you can’t touch your money until you are 55, which is going up to 57 from April 2028.

James Floyd from the pensions firm Alltrust Services said: “Pensions should always be the starting point for retirement planning. The tax relief makes it a no-brainer.”
You get tax relief at your marginal tax rate on any money you pay into your pensions — so 20, 40 or 45 per cent depending on whether you are a basic, higher, or additional rate taxpayer.

For example, a higher rate taxpayer putting £10,000 into their pension will pay only £6,000 from their own pocket. The other £4,000 comes from the taxman. “That’s a 67 per cent return on your money before you have made a single investment decision,”

Floyd said.
For an additional rate taxpayer it’s even more striking. The same £10,000 pension contribution costs them only £5,500.
“Even a basic-rate taxpayer gets a 25 per cent boost, putting in £8,000 to get £10,000 working for them. Add employer contributions on top and nothing else comes close,” Floyd said.

Pensions are also free of inheritance tax, at least for now. “That changes from April 2027 when pensions will be brought into the inheritance tax net too, but right now pensions are still one of the most efficient ways to pass wealth to the next generation,” Floyd said.

The case for Isas
Isas are in some ways the opposite of pensions — easy to access and straightforward to understand.
The annual allowance you can put into an Isa is £20,000, a third of the maximum for most pension savers. But Isas have two big advantages, said Finn Houlihan from the wealth manager AAF Financial. “They provide flexibility and liquidity, so they are accessible when or if needed. There’s no tax relief going in, but you get tax-free growth and completely tax-free withdrawals at any age.”

So, if you suddenly need money for whatever reason before the minimum pension age, Isas are your go-to. And all the money is yours, free of tax.

“Also importantly, if you’re married, Isas offer remarkable spousal inheritance benefits,” Houlihan said.

This is because if you die, your spouse inherits an extra Isa allowance through an “additional permitted subscription” equal to the value of what is in your Isa. It protects the tax-free wrapper, provided that it is used within three years of the date of death or 180 days after the estate is closed, whichever is later.

How they compare
Chester Rose Financial Planning crunched some numbers for fictional savers, let’s call them Emma and James.

Emma is a basic rate taxpayer and contributes £8,000 to her pension from her take-home pay. HM Revenue & Customs increases this to £10,000 thanks to tax relief. Meanwhile the higher rate taxpayer James also contributes £10,000 into his pension but the net cost to him is £6,000 because of tax relief.

For both Emma and James, if the £10,000 in their pension then grows at 5 per cent a year for 30 years, it becomes about £43,000.
If they are both basic rate taxpayers in retirement they can take £10,750 (25 per cent) tax-free and the remaining £32,250 is taxed at 20 per cent — assuming their £12,570 tax-free annual allowance is used up by other income, such as the state pension.
After tax, Emma and James would get back £36,550 for an investment cost of £8,000 in her case and £6,000 in his.

Now let’s compare an £8,000 contribution into an Isa from take-home (after tax) pay. No upfront tax relief is applied, the full £8,000 is invested and after 30 years at 5 per cent annual growth after charges it is worth about £34,500. The entire amount can be withdrawn tax-free.

The Isa offers easy access and certainty but is worth about £8,500 less than the pension (£34,500 against £43,000) purely because there is no upfront tax relief.

Once tax is applied to the taxable element of the pension on withdrawal, the gap narrows between the Isa and pension. Still, for the higher rate taxpayer James, a retirement pot of £36,550 for an investment cost of £6,000 cannot be matched by the Isa.

If your tax-free personal income allowance of £12,570 a year is not being used in retirement, perhaps because you are not of state pension age, then the first £12,570 of pension income would be tax-free, improving the value of the pension relative to the Isa.
Any employer contributions into Emma and James’s pensions would provide a further boost, and salary sacrifice (taking part of your gross salary as an employer pension contribution) would also provide national insurance savings.

Vanstone said: “Pensions clearly shine for higher rate (and additional rate) taxpayers, but even for basic rate taxpayers there is still an advantage.”
The best of both worlds
So, are pensions the outright winner? “Absolutely not,” Vanstone said.
Let’s look at two more fictional savers, Sarah and David. Sarah plans to retire at 50 and will need an annual income from easy access savings until she reaches 57, when she will be able to withdraw from her private pension.
Isas are ideal for her. Her money will have grown over time free of tax and her withdrawals will be tax-free.
“Sarah might still build a large pension for later life, but without the Isa pot she simply couldn’t fund the early years of retirement,” Vanstone said.

Using both Isas and pensions can also reduce tax in retirement. David retires with annual income of £12,000 from his state pension and £18,000 from his private pension, and has built up his Isa to a value of £200,000 over the years.

The state pension uses up most of David’s tax-free personal allowance of £12,570 per year, with virtually all of his private pension income taxed at the basic rate of 20 per cent.
But when David needs extra money — for holidays, a new car, helping family — he can draw from his Isa instead of increasing his taxable pension income. “This can keep him out of the higher tax band when larger amounts are needed and improves his overall after-tax income,” Vanstone said.
So the final verdict? Pensions win on pure numbers. But Isas are your flexible friend, especially if you’re aiming for early retirement.

To all our clients, friends and partners:                   From all at Team AAF Peter Cranwell Adam J Keen Alicia Irela...
18/12/2025

To all our clients, friends and partners:



From all at Team AAF

Peter Cranwell Adam J Keen Alicia Ireland Amy Keen Daniel Roberts Paweł Uings John Phillips Ben Haulkham Finn Houlihan

09/12/2025

We are pleased to share our AAF Autumn Budget 2025 website. https://fnow.co.uk/aaf-financial-budget-updateOur AAF Autumn...
27/11/2025

We are pleased to share our AAF Autumn Budget 2025 website.

https://fnow.co.uk/aaf-financial-budget-update

Our AAF Autumn Budget website, contains the following four budget articles:

Economic forecasts

The Chancellor’s Budget boosts fiscal headroom, maintains tax pledges and forecasts stronger growth with falling inflation

Personal taxation, savings, wages and pensions

Tax thresholds frozen to 2031, ISA rules tighten, wages and pensions rise to support households

Business measures

Business measures boost investment, skills and growth with new listing relief, visa reform and £5bn scale-up funding

Housing and infrastructure

The Budget aims to boost investment across public services and communities

Please get in touch, if you would like to discuss what impact this budget and any Labour policies will have on your situation and plans.

Email: [email protected]
Tel: 0203 004 1760



Adam J Keen Peter Cranwell Finn Houlihan Daniel Roberts Alicia Ireland John Phillips Amy Keen Paweł Uings

After weeks of speculation, the much-anticipated Budget has been delivered. The Chancellor has now unveiled her plans, setting out the government's latest measures to support growth, manage public finances and address cost-of-living pressures. With the speculation over, here's our analysis of the ke...

Great day recently in Birmingham with the  Financial adviser team!It was great, getting everyone together in person — it...
06/11/2025

Great day recently in Birmingham with the Financial adviser team!

It was great, getting everyone together in person — it’s always a reminder of how valuable face-to-face time is, especially in a business where the majority of our advisers work remotely.

At AAF, we make a real point of holding regular in-person meetings. It’s a chance to share ideas, catch up properly, and make sure we’re all aligned in how we support our clients. Nothing beats the energy and perspective that come from being in the same room.

Thanks to everyone who made the trip — an awesome team and a great day all round.

Special mention and thank you to Steele and James Tothill of for Intermediaries for hosting us and James Holt and Harry Milsom-Dyer of Brewin Dolphin for Intermediaries for presenting and participating in our productive day.



Finn Houlihan Adam J Keen Peter Cranwell John Phillips Amy Keen John Sands Paul Uings Daniel Roberts Barry Cridland Kate McKay Tony Morgan Graham Dudley

Congratulations Michelmores for organising another fantastic Charity 5K event. It was a challenging route along Exeter Q...
19/09/2025

Congratulations Michelmores for organising another fantastic Charity 5K event.

It was a challenging route along Exeter Quay, great fun though and all for an excellent cause - FearFree.



Finn Houlihan Adam J Keen John Phillips AAF Financial Limited

Good luck today everyone. Finn Houlihan Adam J Keen John Phillips🏃‍♂️💨
11/09/2025

Good luck today everyone.
Finn Houlihan Adam J Keen John Phillips
🏃‍♂️💨

✨ Tomorrow’s the big day! ✨

The Michelmores 5k Charity Run is just around the corner – and we can’t wait to see you all at the start line. 🏃‍♀️🏃‍♂️

A huge thank you to our amazing sponsors for making this event possible:
Buen Apetito - Wedding, Corporate & Party Catering, AAF Financial Limited, Pizza A Legna, Warwick event services, City Runs, The Churros Company, PKF-Francis Clark, Stormpress, Alder King Property Consultants, RaviOllie, Thirsty Work, PenCarrie, Peak Physio, David Lloyd, Exeter, Bailey Partnership, Camper Coffee Co, Cavanna Homes Ltd, U7 GYM, Bishop Fleming, Rathbones and Landmark Information Group.
FearFree

Great to see our MD Finn Houlihan in The Telegraph over the weekend.An excellent article written by Rachel Lacey, titled...
23/06/2025

Great to see our MD Finn Houlihan in The Telegraph over the weekend.
An excellent article written by Rachel Lacey, titled:

'How expats can avoid a financial headache when returning to the UK'

Despite all the coverage of people leaving the UK, we have experienced a consistent and steady flow of returning to the UK enquiries from Expats since Labour took the reins, in fact, its likely the number of initial enquiries will increase in the coming months due to the continued situation in the Middle East.



This link will take you to a page that’s not on LinkedIn

Our independent financial adviser Adam J Keen is featured in City AM today giving his thoughts on Cash ISA.
04/04/2025

Our independent financial adviser Adam J Keen is featured in City AM today giving his thoughts on Cash ISA.

With months to go until the Autumn Statement and any changes to the Cash ISA likely to take, savers still have time to take action.

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