23/10/2026
🌻 The day a client almost cried in my office, and what it taught me about pricing.
She'd been in business for six years.
The hourly rate she felt safe to charge was £25…
I ran her break-even analysis and showed her the minimum she needed to charge to cover her costs and pay herself properly.
Her face fell.
Yep… you guessed it…
"I've been undercharging for six years," she said.
She had.
Significantly.
But when we modelled a price increase and looked at how many clients she could afford to lose before her profit dipped... the number shocked her.
She could lose nearly a third of her clients, charge the right amount to the rest, and still take home more money…
She could take those freed-up hours off, without impacting her bottom line.
Or, fill those spaces with new clients paying her increased price, and boost revenue.
The Pricing System inside the Profit Rocket Playbook helps you model your own price increases and calculate how many clients you could lose when you charge what you are worth, without your profits dipping.
And how to raise your prices with confidence based on your real margins and what your expertise is actually worth.
It's one of 57 proven profit strategies built from 30 years of sitting across the table from business owners just like her.
At only £9.99, it's an investment that will pay for itself, over and over.
Comment "ROCKET" to get your copy now 👇🏻 🌻