Sandro Forte

Sandro Forte Entrepreneur, International Speaker, Success Coach and Best Selling Author

25/08/2026

Stop asking for referrals.

A name and telephone number without a personal introduction is just another cold call.

When clients understand that an introduction benefits them, their family, and the people involved in their financial planning, everything changes.

Make it part of the process.
Make it about the client.
Make it holistic.

SandroForte

23/08/2026

You don’t have a shortage of prospects—you may have a positioning problem.

Less than 10% of the world’s population have a financial plan. Plenty of people own financial products, but that doesn’t mean they have a holistic plan taking them from today through retirement and ultimately to the transfer of their wealth.

Financial advisers are often perceived as product sellers. Financial planners are seen as people who create lifelong security for clients and their families.

With demographic change and enormous intergenerational wealth transfer ahead, the opportunity over the next 10 years could be extraordinary.

So, ask yourself: are you selling products—or creating financial plans?

19/08/2026

What opportunity are you missing simply because you are afraid of being rejected?

In 2001, I read an article about a very well-known television and radio personality in the UK. I wanted to offer him my services—but that little voice on my shoulder immediately gave me every reason not to contact him.

Fortunately, I ignored it and wrote the letter.

When we eventually met, I asked what had compelled him to respond. His answer has stayed with me ever since:

In his entire 24-year career, I was the only person who had possessed the courage to contact him and offer my services.

Think about that. I wasn’t necessarily the only person who could help him—I was simply the only one who asked.

Rejection is rarely the greatest threat to our success. Far more opportunities are lost because we reject ourselves before anyone else gets the chance.

Have the courage to make the call, write the letter or ask the question. The answer might just be yes.

05/08/2026

Why do prospective clients say, “I’m not interested” before you have even explained why you are calling?

Sandro Forte reveals the fundamental telephone mistake many financial advisers make—and how humanising a third-party introduction can reduce automatic resistance and create a more productive conversation.

Your opening words can invite rejection or earn you the opportunity to continue. Which are yours doing?

SandroForte

11/07/2026

Discipline doesn’t take birthdays off.
Some people might see that as the perfect excuse to take the day off, relax and put the normal routine to one side.

But discipline does not recognise birthdays.

So, just like any other day, I will find the time to train.

There is a famous story about Olympic champion Daley Thompson, who trained twice on Christmas Day because he knew his competitors probably weren’t training at all. That is the difference commitment makes.

Success is rarely determined by what we do when it is easy or convenient. It is determined by what we are prepared to do when everyone else gives themselves permission to stop.

Whether it is your health, your business, your relationships or your personal development, discipline means keeping the promises you make to yourself.

Of course, I will celebrate my birthday. I will enjoy it, appreciate the wonderful people around me and remain grateful for another year.

But I will also train.

Because your goals do not disappear simply because it is your birthday.

The discipline doesn’t stop.
The commitment doesn’t change.
And the work continues.

Another year older - but also another year stronger. 💪

Having the chance to visit two beautiful, energetic countries after a number of years was an honour and a great thrill. ...
22/05/2026

Having the chance to visit two beautiful, energetic countries after a number of years was an honour and a great thrill.

has been a big part of my life for nearly 30 years, so to serve as an ambassador and have the opportunity to share my story of failure and success, whilst offering a few ideas which I sincerely hope helped those who attended two amazing days in Mumbai, India and Colombo, Sri Lanka.

Part of what makes the MDRT community so important to me is the new connections I make, often with members who become lifelong friends.

Whilst speakers are very much in the spotlight, it is those we don’t necessarily see: our incredible MCC volunteers and MDRT staff. Together we are better - and I’m proud to be part of our global family.

Every year I see myself one ‘unrealistic’ goal; you know, the sort everyone rbss avoid because they think it’s impossibl...
10/04/2026

Every year I see myself one ‘unrealistic’ goal; you know, the sort everyone rbss avoid because they think it’s impossible and don’t want to say they’ve failed when they don’t achieve it?

A year ago my body fat was 20%. For some that is a perfectly acceptable number and I was okay with it (after all I have a very seeet tooth) but I thought ‘Why not 8%; why not try to reach the impossible number?’

Step 1.

Decide what you want - and I mean really want.

Step 2

Commit to it. Unconditionally.

So I committed to increase my existing ‘home gym’ regime and started working with the brilliant at and I’m proud to have reached 10.5% body fat. There’s still 2.5% to go and whilst it’s definitely not easy I WILL get to 8%, simply by committing, accountability and repetition.

The truth is, most mornings I don’t feel like training. It’s far more comfortable to stay in bed……just 30 more minutes. ‘I can do it tomorrow instead.’

But when you set a clear goal, you have to decide how serious you really are about achieving it.

For me, this journey has been about staying focused, even on the days when I didn’t feel motivated, and doing the work anyway. Eating well when I wanted a bar of chocolate. Logging my calories when I was tired or busy.

But that’s why accountability matters so much. When you are accountable to somebody else, when somebody is holding you to the standard you said you wanted for yourself, it becomes much harder to make excuses. And that is where real progress happens.

This has been about much more than dropping body fat. It has been about discipline, consistency, clear goals, and keeping the promises I made to myself. Principles we can replicate in any area of our lives.

Thank you, Elliot, for your support, encouragement and for making it tough - because, as we know, success isn’t comfortable.

An incredible Master of Sales event with  High energy. High standards. High ambition.Remember:Average effort = average r...
26/03/2026

An incredible Master of Sales event with

High energy. High standards. High ambition.

Remember:
Average effort = average results.
World-class effort = extraordinary results.

Which one are you choosing?

The moment you stop following the crowd is the moment you start creating your own success.
19/03/2026

The moment you stop following the crowd is the moment you start creating your own success.

Two fantastic days speaking here in Poland. 🇵🇱On Monday I had the privilege of presenting “How to Be Brilliant” at MDRT ...
10/03/2026

Two fantastic days speaking here in Poland. 🇵🇱

On Monday I had the privilege of presenting “How to Be Brilliant” at MDRT Day Warsaw.

And today I had the pleasure of speaking for the incredible team at PZU.

What I love about events like these is the energy in the room. When you’re surrounded by professionals who are committed to improving, growing and serving their clients at a higher level, it’s inspiring.

Brilliance in our profession isn’t about luck or talent.

It comes from:
✔ Raising your standards
✔ Doing the work others avoid
✔ Staying consistent long after the excitement fades

To everyone I met over the last two days in Poland — thank you for the warm welcome and the incredible energy.

And remember…

Nobody notices normal.

Address

Thessaloníki

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