Michael Horesh Business Coach & Mentor

19/07/2026

I watch a podcast that I consider one of the hidden gems on the internet.

'High Performance' seeks out giants of the sporting world, finds out what makes them tick, and then shows how us mortals can use the same tricks in our world of business.

The gentleman in the main picture is 90 years old.
Gary Player was and is golfer supreme.
He started life in poverty.
He tells how this and faith spurred him towards greatness.
And his current daily workout routine puts most of us to shame.

So how can you reach for high performance?
There are some core tricks, and the first one is to be prepared to listen.

Shari Wright-Pilo and I are about to launch the next round of webinars for new immigrants to Israel.
We have been running them for over 6 years.
As a result, hundreds have opened businesses. Additional sales are estimated in the millions.
Completely free, thanks to Ministry of Aliyah and Integration משרד העלייה והקליטה and MATI Jerusalem For Olim

We will be looking at:
Digital marketing
AI
Budgets and cash flow
Time management
And much more.

So if you want to get the best out of your new business in Israel, all you have to do is register here:
https://docs.google.com/forms/d/e/1FAIpQLSefWihcRZwN07xCwuNXyKoh6SyOKYJAgU6Z--AAGiJmHmJ5eA/viewform
We start Sunday 9th August

As for this podcast, it's about 42 minutes long. Highly recommended, because it challenges you.
https://www.youtube.com/watch?v=qpoKRDw2BXM&si=4zJlMhAhv5BpqBm6

Pre-registration is now open for the next round of the fully subsidized Business and Digital Marketing Workshop Series, run by MATI Jerusalem and the Ministry of Aliyah and Integration. The new series starts Sunday, August 9, 2026. 8 practical live Zoom sessions over 4 weeks. Led by Shari Wright Pil...

15/07/2026

Proud to be a small part of MATI

14/07/2026

You can keep piecing together advice from Facebook groups, Google searches, YouTube videos, and people telling you:
“This is how business works in Israel.”
Or you can spend four weeks getting clearer about what your business actually needs.
The next Business and Digital Marketing Workshop Series for Olim Chadashim and Returning Residents starts August 9.
https://forms.gle/1761cUgtUqKqv4HH7
We’ll work on the parts of business that often leave small business owners stuck:
✅ Marketing.
✅Content.
✅Branding.
✅Social Media
✅Cash flow.
✅Time management.
✅Setting up a business in Israel.
✅Finding investors.
8 practical live sessions.
No motivational speeches.
No endless theory.
Real business tools you can use.
Nearly 1,000 Olim have already participated in the program.
More than 150 businesses have launched.
📅 Starts August 9
💻 Live on Zoom
🗓 Sundays and Wednesdays
🕤 9:30–12:00
🎥 Recordings available
💬 Dedicated WhatsApp group
✅ Fully subsidized for eligible participants
You don’t have to figure out your business in Israel alone.
Pre-register now.
https://forms.gle/1761cUgtUqKqv4HH7

Pre-registration is now open for the next round of the fully subsidized Business and Digital Marketing Workshop Series, run by MATI Jerusalem and the Ministry of Aliyah and Integration. The new series starts Sunday, August 9, 2026. 8 practical live Zoom sessions over 4 weeks. Led by Shari Wright Pil...

10/07/2026

Highly highly recommended 20 minutes of viewing

📽️Watch the full episode here: https://youtu.be/hsEq3yDVsGQ?si=eDw8...

22/06/2026

What does it mean to 'connect to nature'?
Do you need to stare fear in the face?
Amazing video!

Watch the full episode 👉 https://youtu.be/p4VfQzMyY0YBear Grylls ...

01/06/2026

Still time to register
7 more places left
https://www.172group.com/mati-workshops

1,000+ olim have learned with us. Now it’s your turn.

Caption:
Over the years, we’ve helped more than 1,000 olim through MATI Jerusalem.

We’ve seen the same challenges come up again and again:

✅Marketing feels unclear.
✅Pricing feels uncomfortable.
✅Cash flow feels confusing.
✅Social media feels like a full-time job.
✅And running a business in a new country can feel lonely.

This workshop series brings everything together in one practical program.

Business. Marketing. Finance. Digital tools. AI. Time management.

With Shari Wright Pilo and Michael Horesh, through MATI Jerusalem.

Pre-register now. The series starts June 7.
👉 https://forms.gle/bDTfa2mxExujs7Wx5

05/05/2026

I resisted AI longer than I’d like to admit.

Not because I don’t believe in it—
Because I don’t have time to learn it.

I’ve been mentoring businesses for over 30 years.
Most of the owners I work with are the same:

Busy.
Capable.
And quietly avoiding this whole thing.

Not out of laziness—
Out of overload.

Too many tools.
Too many opinions.
Too much noise.

So here’s what changed for me:

I stopped trying to understand AI.

And started using it—badly at first—on one small task.

That one change now saves me about 90 minutes a month. ⏳

Not life-changing.
But real.
And repeatable.

🎥 In this short video, I break down:

→ Why the real barrier isn’t technical
→ The simple workflow I changed (Excel → AI)
→ Why choosing any platform is better than comparing all of them
→ The only part of AI you actually need to care about
→ The mindset shift that made this practical

If you’re running a business today, this isn’t optional forever.

But it also doesn’t need to be overwhelming.

👉 Start small. Start badly. Just start.

🔗 Watch the video below.

Most business owners don’t need to become AI experts.They need to find the repetitive task that is quietly stealing their time, energy, and focus.In this vid...

04/05/2026

Do you own a business in Israel?

Has you business been impacted negatively by the recent war?

Today, the Kenesset approved a range of measures designed to offer financial compensation to small and medium sized operations:

What follows is a translation from a government website. You can start to claim, as of 17.5.2026.

Previous experience dictates that it is best done with the help of your accountant.

Good luck:

It is proposed to .... establish an assistance framework for small and medium-sized businesses, regarding participation in their fixed expenses as well as part of their wage costs.

In addition, ...... it is proposed to establish an additional track for compensation for indirect damages for businesses that sustained direct damage during the operation.

1) It is proposed that a business that suffered indirect damage during the current campaign period—defined as March and April 2026—will be eligible for compensation for that period.

2) The compensation will be adjusted to the extent of the damage and calculated based on the decline in the affected business’s turnover, the level of its fixed expenses, and the wages it paid employees during the relevant period.

3) The law also provides compensation for indirect damage to those who suffered .... for loss of rental income.

4) Eligibility for compensation will be granted to businesses with annual turnover between ₪12,000 and ₪400 million that experienced a decline in turnover of 25% or more during the operation compared to the base period.

The comparison base period is March–April 2025; however, for the hotel industry, the comparison year will be 2023.

With respect to small businesses, compensation will be provided as a fixed amount according to tiers determined by income level and the rate of decline in turnover.

The fixed compensation amounts for small businesses will be indexed to the Consumer Price Index. For medium-sized businesses, compensation will be determined based on a fixed-expenses component and a wage-participation component.

Claims will be submitted online ..... may pay an advance of 60% of the compensation amount within 21 days of submission. It is further proposed that, based on a business’s declaration that it is expected to be eligible for compensation, the Tax Authority may pay up to 50% of the compensation as an advance.
......

It is also proposed that private daycare centers be allowed to refund parents, with operators able to choose May–June as the reference months for calculation, so that the refund is included in the calculation and they remain eligible for compensation.
......

A dedicated framework is proposed for spouses of reservists..... If business activity was reduced during the base period due to a spouse’s reserve service, the compensation tier will be determined based on regular activity months from the previous year.

etc

30/04/2026

A therapist, a contractor, and a travel agent walked into my Zoom rooms this week.
It may sound like the start to a bad joke, but it's true!

Different industries. Different problems. Same exact cause.
Overthinking!

Each one was drowning in possibilities of worst-case scenarios; the classic paralysis that comes from trying to get everything right before taking a single step.

Here's what I told them:
Baby steps may not sound like a strategy, but it works for us all.

When a baby learns to walk, it falls. Gets up. Falls again. It doesn't overanalyse the biomechanics of balance or fear what people will think when it hits the floor. It just goes on until it eventually walks.

But most parents teach you from early on to unlearn that instinct.
So we wait until the path is clear, ie, when the risk is zero.
But it never is, especially in your business.

The antidote isn't motivation.
It's one small action — taken now, albeit imperfectly. This creates the momentum the next action needs.

The 172Group has put together a short video on exactly this.
Watch it. Try just one of the suggestions and see what happens.
👉 https://youtu.be/cUgXO2hqoZQ?si=BK2EXmLKFp071qWU
💬 What's the one step you've been postponing? Drop it in the comments.

If this resonates with you, share the video with someone who's been "almost ready" for too long.
Thanks as ever to the wonderful Shari Wright Pilo

2 likes. "How to Stop Overthinking and Start Moving in Business"

24/04/2026

Most small business owners don’t have an AI problem.

They have a thinking problem.

They spend hours researching tools, comparing platforms, and watching tutorials…
while their competitors are already using AI and moving faster..

Here's a 10 minute video on:
How to Use AI in Your Business - Stop Overthinking, Start Using.

2 likes. "How to Use AI in Your Business (Stop Overthinking, Start Using)"