Michael Horesh Business Coach & Mentor

01/06/2026

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https://www.172group.com/mati-workshops

1,000+ olim have learned with us. Now it’s your turn.

Caption:
Over the years, we’ve helped more than 1,000 olim through MATI Jerusalem.

We’ve seen the same challenges come up again and again:

✅Marketing feels unclear.
✅Pricing feels uncomfortable.
✅Cash flow feels confusing.
✅Social media feels like a full-time job.
✅And running a business in a new country can feel lonely.

This workshop series brings everything together in one practical program.

Business. Marketing. Finance. Digital tools. AI. Time management.

With Shari Wright Pilo and Michael Horesh, through MATI Jerusalem.

Pre-register now. The series starts June 7.
👉 https://forms.gle/bDTfa2mxExujs7Wx5

05/05/2026

I resisted AI longer than I’d like to admit.

Not because I don’t believe in it—
Because I don’t have time to learn it.

I’ve been mentoring businesses for over 30 years.
Most of the owners I work with are the same:

Busy.
Capable.
And quietly avoiding this whole thing.

Not out of laziness—
Out of overload.

Too many tools.
Too many opinions.
Too much noise.

So here’s what changed for me:

I stopped trying to understand AI.

And started using it—badly at first—on one small task.

That one change now saves me about 90 minutes a month. ⏳

Not life-changing.
But real.
And repeatable.

🎥 In this short video, I break down:

→ Why the real barrier isn’t technical
→ The simple workflow I changed (Excel → AI)
→ Why choosing any platform is better than comparing all of them
→ The only part of AI you actually need to care about
→ The mindset shift that made this practical

If you’re running a business today, this isn’t optional forever.

But it also doesn’t need to be overwhelming.

👉 Start small. Start badly. Just start.

🔗 Watch the video below.

Most business owners don’t need to become AI experts.They need to find the repetitive task that is quietly stealing their time, energy, and focus.In this vid...

04/05/2026

Do you own a business in Israel?

Has you business been impacted negatively by the recent war?

Today, the Kenesset approved a range of measures designed to offer financial compensation to small and medium sized operations:

What follows is a translation from a government website. You can start to claim, as of 17.5.2026.

Previous experience dictates that it is best done with the help of your accountant.

Good luck:

It is proposed to .... establish an assistance framework for small and medium-sized businesses, regarding participation in their fixed expenses as well as part of their wage costs.

In addition, ...... it is proposed to establish an additional track for compensation for indirect damages for businesses that sustained direct damage during the operation.

1) It is proposed that a business that suffered indirect damage during the current campaign period—defined as March and April 2026—will be eligible for compensation for that period.

2) The compensation will be adjusted to the extent of the damage and calculated based on the decline in the affected business’s turnover, the level of its fixed expenses, and the wages it paid employees during the relevant period.

3) The law also provides compensation for indirect damage to those who suffered .... for loss of rental income.

4) Eligibility for compensation will be granted to businesses with annual turnover between ₪12,000 and ₪400 million that experienced a decline in turnover of 25% or more during the operation compared to the base period.

The comparison base period is March–April 2025; however, for the hotel industry, the comparison year will be 2023.

With respect to small businesses, compensation will be provided as a fixed amount according to tiers determined by income level and the rate of decline in turnover.

The fixed compensation amounts for small businesses will be indexed to the Consumer Price Index. For medium-sized businesses, compensation will be determined based on a fixed-expenses component and a wage-participation component.

Claims will be submitted online ..... may pay an advance of 60% of the compensation amount within 21 days of submission. It is further proposed that, based on a business’s declaration that it is expected to be eligible for compensation, the Tax Authority may pay up to 50% of the compensation as an advance.
......

It is also proposed that private daycare centers be allowed to refund parents, with operators able to choose May–June as the reference months for calculation, so that the refund is included in the calculation and they remain eligible for compensation.
......

A dedicated framework is proposed for spouses of reservists..... If business activity was reduced during the base period due to a spouse’s reserve service, the compensation tier will be determined based on regular activity months from the previous year.

etc

30/04/2026

A therapist, a contractor, and a travel agent walked into my Zoom rooms this week.
It may sound like the start to a bad joke, but it's true!

Different industries. Different problems. Same exact cause.
Overthinking!

Each one was drowning in possibilities of worst-case scenarios; the classic paralysis that comes from trying to get everything right before taking a single step.

Here's what I told them:
Baby steps may not sound like a strategy, but it works for us all.

When a baby learns to walk, it falls. Gets up. Falls again. It doesn't overanalyse the biomechanics of balance or fear what people will think when it hits the floor. It just goes on until it eventually walks.

But most parents teach you from early on to unlearn that instinct.
So we wait until the path is clear, ie, when the risk is zero.
But it never is, especially in your business.

The antidote isn't motivation.
It's one small action — taken now, albeit imperfectly. This creates the momentum the next action needs.

The 172Group has put together a short video on exactly this.
Watch it. Try just one of the suggestions and see what happens.
👉 https://youtu.be/cUgXO2hqoZQ?si=BK2EXmLKFp071qWU
💬 What's the one step you've been postponing? Drop it in the comments.

If this resonates with you, share the video with someone who's been "almost ready" for too long.
Thanks as ever to the wonderful Shari Wright Pilo

2 likes. "How to Stop Overthinking and Start Moving in Business"

24/04/2026

Most small business owners don’t have an AI problem.

They have a thinking problem.

They spend hours researching tools, comparing platforms, and watching tutorials…
while their competitors are already using AI and moving faster..

Here's a 10 minute video on:
How to Use AI in Your Business - Stop Overthinking, Start Using.

2 likes. "How to Use AI in Your Business (Stop Overthinking, Start Using)"

20/04/2026

Lesson 101 in marketing.
Let happy customers sell your success story for you.

So have I told you about an expert in handing dementia? She wrote to us:
"It happened.
I just launched my new site and business.
I can't thank Shari and Michael enough and all of you for your support. It would not have happened without all of you.
Shari got me over the hill by helping me understand how to plan my website and logo, and Michael gave me the push I needed to start moving (I had no idea I was procrastinating! )".

Or what about the new immigrant, who swopped professions and became a teacher?
" ..... I can't write enough good things about them. They are helping me to develop a dynamic business plan and also get me out of my comfort zone and use technology to develop and market my business."

Through MATI Jerusalem For Olim, Michael Horesh Business Coach & Mentor and Shari Wright Pilo offer a series of webinars to show you how to set up a new business in Israel.
We are starting this coming Sunday, 26th April at 9.30am.
Twice a week, for 4 weeks.

Reasons to register?
1) It's free
2) Hundreds have done this already, opened businesses, increased sales.
3) You are going to learn how to market, save time, create a financial plan and much more.
4) You will be part of a new networking group

To be blunt:
From here on, you have 2 choices:
Either a) procrastinate, as you look for a reason not to do anything.
Or b) Register, now, right here:
https://lnkd.in/gVXs9Fha

16/04/2026

This week alone, I introduced 5 people to the wonders of AI.
Time save. Clients to be onboarded.
And you............?

Somewhere in your industry, someone less experienced than you is using AI to do in 20 minutes what takes you 3 days.That’s not intelligence.That’s usage.In t...

13/04/2026

The 172Group is back.
Hundreds have taken this course in the past 6 years.
Now it is your turn:

Register here .....

Olim Chadashim and Returning Residents, this is for you. Pre-registration is now open for the next round of the fully subsidized, free Business and Digital Marketing Workshop Series, run by MATI and the Ministry of Aliyah, and led by Shari Wright-Pilo and Michael Horesh from The 172 Group. The new s...

12/04/2026

It is the question that I am receiving all the time.
How can my business succeed when there is a war going on?

Corona, political instability, war, more war, AI, = we have had it all in the past 6 years.
And plainly the cycle is not yet over.

So my colleague at The 172Group, Shari Wright Pilo, and myself put together this short brief - 5 pinpointed tips, specifically aimed at the owners of small or medium sized businesses.

I can assure you there are people out there making money - in spite of / because of everything else..

And by the way, you can subscribe directly to the channel.
Free, and you get to join a growing community.

How Israeli Businesses Are Growing During WarMost small business owners and founders in Israel are facing the same reality.War. Disruption. Uncertainty.Clien...

17/03/2026

About 5 years ago, my colleague Shari Wright-Pilo and I put together this short promotional video.

Since then, we have all faced corona, October 7th, war with Gaza, 2 wars with Iran, and whatever else has happened in our lives.

For all that 'stuff', during this time we have helped 100s of entrepreneurs in that period in an array of industries. We can identify the patterns that lead to success, in spite of everything else going on.

And we get it.
Just today, two of my zoom calls were shortened due to fatigue.
If it is not easy in good times, it certainly is not at the moment.

So, we want you to know:
With the sponsorship of מטי ירושלים - איתך בדרך לעסקים. and Jerusalem City Hall, we are hosting separately free webinars.
On Monday 23rd, I will be looking at how to manage your time effectively, when war 'gets in the way'.
"No time. All the time"
https://lnkd.in/dvN5mfua

The following day, Shari Wright Pilo will show you how to market your business in a period of uncertainty.
https://lnkd.in/ddRWwWE6

The events are free, although you need to pre-register.
They commence at 10.00am for 90 minutes.

I am determined not to let this war prevent my clients from achieving their dreams.
Join us.
You deserve to move ahead