20/05/2026
What if markets move not just on numbers… but on narratives?
In In This Economy?, Kyla Scanlon explores a powerful idea — that today’s markets are shaped as much by stories, sentiment, and social trends as they are by fundamentals.
From viral trends to media cycles, the book explains how collective belief systems can influence investor behaviour and even drive market movements. It introduces the concept of a “narrative economy”, where perception doesn’t just reflect reality — it actively shapes it.
What makes this book especially relevant today is its focus on the intersection of finance, psychology, and digital culture. It highlights why understanding markets now requires looking beyond data — to how people think, react, and participate.
The takeaway:
In today’s environment, understanding the story is just as important as understanding the numbers.
A compelling read for investors looking to navigate modern markets with sharper perspective.
