31/12/2025
A profit feels nice.
A loss feels personal.
That’s why many people:
book profits too early (to “lock the feeling”), and
hold losses too long (to avoid making them “real”).
It’s not about intelligence. It’s about loss aversion.
A simple fix that works better than motivation:
decide your exit before you enter.
Pick any one:
Time (I’ll review in X days)
Price (I exit if it hits X)
Event (I exit if my reason changes)
When you plan the exit while calm, you don’t have to “fight yourself” later.
Full blog (simple examples + template): https://tradeencore.com/thetradeventure/loss-aversion-why-a-small-loss-feels-unbearable-and-what-to-do-about-it/
Question: do you find it harder to accept losses, or to let profits run?
