04/06/2026
Netflix is using generative AI to help subscribers decide what to watch on its platform, as the streaming company looks to ease the frustration of navigating an ever-growing content library.
Elizabeth Stone, the company’s Chief Product and Technology Officer, made the disclosure at the Bloomberg Tech conference in San Francisco on Wednesday, saying the volume of content available on the platform has become a genuine source of frustration for subscribers, and that AI is now Netflix’s primary tool for solving it.
Netflix is currently testing a voice user interface that would allow subscribers to describe what they feel like watching, with the system combining personal viewing history, preferences, and real-time trends to serve a tailored recommendation.
Visit www.nairametrics.com to read more.
Click the link in our bio to cast your vote for Nigeria's Capital Market Journalist of the Year and Capital Market Influencer of the Year at the Nairametrics Capital Market Awards 2026.
Your vote. Your voice. Your winner.
🔗 Vote now: https://awards.nairametrics.com/vote