06/07/2026
Headlines are not an investment strategy…
Every day headlines point to reasons why the share market has moved – up or down. Sometimes there is a clear explanation, sometimes there is not.
Many daily, weekly and monthly swings in the share market defy any explanation and that is perfectly normal. There does not need to be a reason for a move.
Even when a clear reason is known – COVID-19, inflation, war – the headlines will never say, tomorrow the share market will focus on something else, and be up. Overthinking the news this month, next month or in a year’s time and not focusing on buying and holding a well-diversified portfolio for a long period of time is the most common mistake clients make (see graph).
Good and bad market headlines are always interesting, but they should never cause clients to abandon a well-designed long-term plan, unless there is a significant
change in personal circumstances, not market circumstances!