Resonate Advisory

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Resonate Advisory We are a progressive business advisory and accounting firm working with business owners to help them achieve their goals.

The next face behind Resonate Advisory 👋Meet Maggie - Senior Accountant, numbers person, runner and mum of three.Safe to...
08/10/2026

The next face behind Resonate Advisory 👋

Meet Maggie - Senior Accountant, numbers person, runner and mum of three.

Safe to say, she can handle a lot.

Opportunities for growth are exciting. Funding that growth can be a little less exciting 🥲 But good planning, despite ho...
02/10/2026

Opportunities for growth are exciting. Funding that growth can be a little less exciting 🥲

But good planning, despite how unexciting, is worth it.

You get visibility before pressure hits, so you can make proper big boss decisions with confidence instead of reacting to whatever the bank account is doing 😬 🎢

See how we help business owners like you get there 👉 link in bio to talk or stalk.

We're in October already?!
02/10/2026

We're in October already?!

28/08/2026

IRD doesn't take "but AI told me so" as an answer 🤷🏼‍♀️

Pulled this one out of the 2021 archives and gave it a dust off! ✨The idea still rings so true: running a business is a ...
26/08/2026

Pulled this one out of the 2021 archives and gave it a dust off! ✨

The idea still rings so true: running a business is a lot easier when you’ve got the right people in your corner.

Your accountant shouldn’t exist in a completely different universe to your lawyer, insurance advisor, mortgage broker, banker, IT people or anyone else helping you make decisions about the business.

And in 2026, we'd absolutely add tech to that circle. IT support, cyber security, AI, systems and automation are becoming a much bigger part of how all businesses operate - not just the big guys (hence the new addition to the 2021 graphic 👆).

This is how we like to work at Resonate Advisory. Yep, we look after the numbers, tax and accounting side, but businesses don’t operate in neat little boxes. Sometimes the best thing we can do is recognise when you need someone with a completely different area of expertise and point you in the right direction.

We’ve built up a network of great people across these areas who we’re happy to refer clients to when they need them. And equally, we’re very happy to work alongside the advisors you already know and trust.

Great advice works a whole lot better when everyone knows what everyone else is doing.

So, who’s in your advisor circle? And is there anyone missing?

We’ve realised there are a few new faces around here who probably have no idea who the faces behind Resonate Advisory ac...
23/08/2026

We’ve realised there are a few new faces around here who probably have no idea who the faces behind Resonate Advisory actually are 👋

Introductions are well overdue anyway!

I’m Shelley - owner of Resonate Advisory, Chartered Accountant, business advisor, small business enthusiast and the person responsible for a "new ideas carpark" board on Planner.

Here’s a little bit about me, what I do, and why I started Resonate Advisory in the first place.

And this is just the start - you’ll be meeting more of the team soon 👀

11/08/2026

Just our opinion but, having your business finances sorted? Kinda chic 💅

Ever had your accountant tell you the business made a decent profit, while your bank account looked like it had missed t...
09/08/2026

Ever had your accountant tell you the business made a decent profit, while your bank account looked like it had missed the memo?

Annoying. But totally possible.

Profit shows what the business earned after its expenses. It’s a measure of performance. Your bank balance, on the other hand, is also affected by when customers actually pay, GST and income tax, loan repayments, asset purchases and money you’ve taken out of the business.

That’s why a business can be profitable on paper, yet still feel tight on cash.

You don’t need to choose which number matters more. It’s about understanding what both are telling you, so you can plan ahead without relying on vibes and a suspiciously optimistic bank refresh.

Save this one for later — or read the full explanation (including avocados) on our blog here https://resonateadvisory.nz/post/profit-vs-cashflow 🥑

Consider this your sign to stop being impressed by revenue alone 💸
09/08/2026

Consider this your sign to stop being impressed by revenue alone 💸

Get your accounts up to date - it's GST time!
03/08/2026

Get your accounts up to date - it's GST time!

Address

Papamoa
Porirua

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm

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