21/07/2026
Wondering if your business idea has the legs to be a viable business in the current market? We've put together a few important questions to ask yourself before taking the leap.
Is there demand in the market? Above everything else, you need paying customers. Research whether your target market exists and will buy what you are selling. Look for hard evidence, not just polite feedback from mates.
Is the business financially viable? Work on the numbers to make sure your pricing covers expenses, software subscriptions, and tax obligations, leaving a true profit after recurring operational costs.
How much will it cost to acquire customers? Account for the time and budget needed for marketing, ads, and content creation. You will want to know your acquisition cost per lead, so promo costs do not drain your startup capital.
What’s a realistic profit target? Set a lean net profit goal to begin with. Aim to clear initial baseline costs within the first 6 to 12 months, then set a clear profit milestone for the longer term.
How much time will your startup business take up? Look at your existing schedule and see if you can commit the required hours for operations, customer service, and admin while still working, or if it needs to fund your salary too.
If you think your business idea is ready to go, come chat to our team. We offer one-off advisory services to help you get started.
https://mhco.co.nz/contact-us/