Financial Services Managers Association - FSMA

Financial Services Managers Association - FSMA Financial Services Managers Association (FSMA) Fortitude

We shall remain Steadfast in all our undertakings.

We are fully committed to the Association’s Purpose & Objects and will endeavour to value add and enhance the agency building system that forms the basic foundation of the distribution infra-structure prevailing in our industry. We recognize that professionalism could and would deteriorate into quackery unless we as leaders; are always vigilant to maintain high standards of professional excellence

that embraces Virtue and Honour. As such, while committed to excellence at all time, we shall be mindful of and guided by the four key Principles, the cornerstones that formed the basis of our Beliefs, Code of Ethics & Good Practices: – Fortitude, Sincerity, Magnanimous and Amiability. We shall exercise Patience, Perseverance, Courage and Moral strength in the face of adversity or affliction. Sincerity

As leaders, we must be willing and not feeling being coerced into what we have to do. We shall always be Passionate, exercise Integrity and be Upright in all our dealings. We shall be genuinely Honest and Truthful from the heart and complete absence of deceitfulness. Magnanimous

We shall be Generous and Honourable in our words and acts, Magnanimous in victory and exercising Humility in our failings. We shall be Kind, Forgiving and Respect the rights of individuals, and shall strive to promote Goodwill and provide Service to our fellowmen. Amiability

We shall be Affable and Empathetic as we recognise that harmonious atmosphere creates better understanding and higher achievement. We shall be Helpful, give Encouragement and be Compassionate to those who need our help and advice. Our Beliefs

Our Direct Distribution Agency System: –

We believe that it is probably the most effective distribution system, and that it’s through direct contact and “face to face” interviews with our clients that would enable us to acquire relevant and accurate information for us to provide them with the most appropriate and feasible recommendations suited to their needs and requirements. We believe that field agency leaders are the hearts and souls of our distribution system and its sustainability and perpetuity would depend heavily on the attitude of the leaders and their ability and willingness to generate not only genuine “Organic” but also healthy “Generic” growth in this agency based distribution system of our industry. Our Leadership & Our People: -

We believe that the Character and Quality of an agency is a Mirror Image of its Leader. As such, we shall endeavour to Lead by Example and be Role Models to our associates. Our actions should reaffirm our words and our deeds should reflect our beliefs and unwavering commitment to the success of our associates, the agency system and the industry. We believe in the principles of Servant Leadership, Good Governance, and Innovative Entrepreneurship. We believe that Detailed Planning and Proper Organization are essential for success and that Sincere Co-operation & Reciprocity have far more reaching effect than bitter rivalry, strife and destructive competitions. We believe in the proper and careful selection of our people to ensure that only those with the correct attitude and right attributes are invited into this noble, honourable and rewarding but highly demanding profession that requires full commitment and dedication in order to provide the best practices and services possible to the buying public. Our Professional Development: -

We believe that as field leaders, we ourselves must first be properly motivated and adequately trained before we can hope to impart the Knowledge & Skills or instil the Virtues into our juniors or associates. To remain relevant, we shall actively work to explore, discover and learn better ideas, reengineer and master new skills and be prepared to share the new found knowledge and know how with our fellow men. We believe that as leaders, we are responsible for the future of the people we brought in, the people who placed their faith and trust in us. We shall endeavour to nurture, guide and develop their full potential in the most appropriate manner possible. We shall ensure that they are taught to do the right things and to do things right. We believe this can only be achieved through quality training, supervision, coaching, mentoring and counselling. Code of Conduct & Ethics

Members of FSMA must always be vigilant to comply with the Constitution & By-laws, Rules & Regulations, Code of Conduct & Ethics of FSMA and any other rules & regulations or guidelines as set out in the other professional institutions that which the members may belong or be affiliated to. Members are also expected to be conversant with the MAS’ FAA Act (Cap110) and in particular; the Guidelines on Standards of Conduct for Financial Advisers with regards to: – Integrity, Objectivity, Confidentiality, Competency, Due Care & Diligence, Disclosure, Know Your Client, Conflict of Interest, Complaints, Compliance with Law. Members shall also endeavour to ensure that their associates and juniors are instilled with and mindful of the relevant Act, Governing Rules & Regulations and Guidelines on Best Business Practices so as not to bring ill repute to self or that could result in the public to lose confidence and trust in the Association, or the institutions they represent or the industry as a whole. Members shall observe and adhere to these moral principles in the conduct and management of their agency endeavours including business expansion and manpower growth. As proselytising practices and/or poaching activities are deemed to be unprofessional and detrimental to the healthy generic growth of the direct distribution agency system, members are warned against conducting such ill practices or unacceptable activities. Members are reminded that application of the highest ethical and moral standards shall be maintained and whenever any doubt should arise as to the right or ethics of our positions or actions, to resolve such doubts against ours

Leadership is not measured only by the targets you hit or the size of the team you lead.It is measured by the confidence...
21/07/2026

Leadership is not measured only by the targets you hit or the size of the team you lead.

It is measured by the confidence, capability, and courage you build in the people around you. 💪

The strongest agency leaders do not hold all the answers tightly. They coach. They challenge. They create opportunities for others to step up — and eventually lead.
Your greatest legacy is the leader you help create next.

Who is someone in your team you are intentionally developing today? Tag them or give them a shout-out below. 👇

20/07/2026

To most people, this is just a baby's bathtub. To Fiona Foo, it was once her washing machine. 🧺

At our recent Power Talk, Fiona shared a deeply personal chapter of her story. Coming from an average family of five, she spent every weekend washing and ironing her entire family's clothes by hand, using nothing more than a simple basin.

Like Cinderella, she did it tirelessly, week after week. But somewhere along the way, it became something unexpected — therapeutic, stress-relieving, even grounding. 🌿

"It's your circumstances that make you who you are today, and it's also the decisions that you make along the way."

Fiona's journey is a powerful reminder that where you start does not define where you end up. What defines you is what you choose to do with it. 💪

Sometimes the most ordinary chores shape the most extraordinary leaders. 🌟

👉 Follow .sg for more inspiring stories from our Power Talk series.

🚨 Last call — SMA 2026 registration closes in 2 days.The filing deadline is 17 July 2026 (Thursday). After that, submiss...
15/07/2026

🚨 Last call — SMA 2026 registration closes in 2 days.

The filing deadline is 17 July 2026 (Thursday). After that, submissions will not be accepted.FSMA-SMA-2026-Back.jpg
If you've put in the work this year — built your agency, developed your people, hit your numbers — this is your moment to be recognised for it. 🏆

Don't let the deadline pass and wonder "what if."
📅 Event: 21 August 2026 (Friday)
📍 Venue: Shangri-La Singapore
⏳ Filing Deadline: 17 July 2026
👉 Register at https://fsma.org.sg/sma-registration

Tag a fellow agency leader who needs to see this. 👇

📢 A regulatory shift that changes how you sell ILPs and complex products.MAS has finalised changes removing mandatory fi...
13/07/2026

📢 A regulatory shift that changes how you sell ILPs and complex products.

MAS has finalised changes removing mandatory financial advice for most retail investors buying complex products like investment-linked policies (ILPs), structured notes, and derivatives.

𝗧𝗵𝗲 𝗴𝗼𝗮𝗹: give sophisticated investors the flexibility to opt in or out of advice, while keeping stronger safeguards for those who need extra protection — such as clients aged 62+, those less proficient in English, or with lower academic qualifications.

What this means for your agents:

✅ More clients may choose to self-direct — but that doesn't mean less need for you
✅ Pre-transaction alerts and suitability checks are being strengthened, not removed
✅ Trust and clarity matter more than ever when advice becomes optional

The agents who thrive under this shift won't be the ones who chase transactions. They'll be the ones clients choose to come back to — because they add real value, not just paperwork. 💪

How is your team preparing for this shift? 👇


FSMA (Financial Services Managers Association) - C.md

✨ More reasons to join us at SMA 2026.Register for an evening of recognition, celebration, and leadership excellence — a...
10/07/2026

✨ More reasons to join us at SMA 2026.

Register for an evening of recognition, celebration, and leadership excellence — and stand a chance to win exciting lucky draw prizes at the event.

Prizes include:
👉iPad
👉Apple Watch
👉AirPods
👉1-night stay in a Shangri-La Singapore Tower Wing Deluxe Room
👉2 x One Night Weekend Stay vouchers
👉2 x S$200 nett dining credits

Join us on 21 Aug 2026 (Friday) at Shangri-La Singapore.

⏳ Early-Bird $50 Savings ends today: 10 Jul 2026 (Friday).
⏳ Final filing deadline: 17 Jul 2026 (Friday).

Register now: https://fsma.org.sg/sma-registration

Special thanks to ASCLE for sponsoring the Apple prizes for our lucky draw.

09/07/2026

December 4, 2017. A date Fiona Foo will never forget. 💔

At one of our Power Talk, Fiona shared a story that reminds us why this industry matters far beyond the numbers. Her client, unable to sleep or walk due to leg pain, went for an MRI scan for what seemed like a slipped disc.

But the scan revealed something no one expected — a tumor in the left kidney, two-thirds the size of the organ itself. Stage 3 kidney cancer. 😔

That client was Fiona's own mother.

"If I didn't join this industry, I would have never been able to afford to get her insurance." 🙏

Sometimes we do not fully see the purpose behind our work until it comes full circle. Fiona's story is a powerful reminder that what we do protects not just clients, but the people we love most. ❤️

This is why we do what we do. 🌟

👉 Follow .sg for more powerful stories from our Power Talk series.

⚡ 𝗘𝗮𝗿𝗹𝘆 𝗕𝗶𝗿𝗱 𝗘𝘅𝘁𝗲𝗻𝗱𝗲𝗱 — 𝘆𝗼𝘂𝗿 𝗹𝗮𝘀𝘁 𝗰𝗵𝗮𝗻𝗰𝗲 𝘁𝗼 𝘀𝗮𝘃𝗲 $𝟱𝟬 𝗳𝗼𝗿 𝗦𝗠𝗔 𝟮𝟬𝟮𝟲.The Early Bird offer has now been extended to 10 Jul 2...
06/07/2026

⚡ 𝗘𝗮𝗿𝗹𝘆 𝗕𝗶𝗿𝗱 𝗘𝘅𝘁𝗲𝗻𝗱𝗲𝗱 — 𝘆𝗼𝘂𝗿 𝗹𝗮𝘀𝘁 𝗰𝗵𝗮𝗻𝗰𝗲 𝘁𝗼 𝘀𝗮𝘃𝗲 $𝟱𝟬 𝗳𝗼𝗿 𝗦𝗠𝗔 𝟮𝟬𝟮𝟲.

The Early Bird offer has now been extended to 10 Jul 2026 (Friday).

If you’ve been meaning to submit your entry, this is the time.

Hurry — don’t miss your final chance to enjoy the $50 savings before the offer closes.

Join us in celebrating leadership, excellence, and outstanding achievement at SMA 2026.

⏳ Final filing deadline: 17 Jul 2026 (Friday).

👉 Register now: https://fsma.org.sg/sma-registration

⚽ The World Cup is down to the last 32 teams.Months of preparation. Years of development. All coming down to these momen...
01/07/2026

⚽ The World Cup is down to the last 32 teams.

Months of preparation. Years of development. All coming down to these moments. 🏆

Sound familiar?

The best national teams at this World Cup didn't get here by accident. They got here because someone built the right culture, developed the right people, and made hard decisions along the way.

That's exactly what great agency leaders do.

💡 Great coaches don't just pick the best players — they build teams that perform under pressure.

💡 Great managers don't just recruit — they develop people into their best versions.

💡 The best teams aren't always the most talented — they're the most prepared.

Who's your team going all the way this World Cup? 🏆 And more importantly — is your agency built to go all the way in 2026? 👇

⚡ 3 days left to enjoy the SMA 2026 Early Bird discount.𝗦𝗮𝘃𝗲 $𝟱𝟬 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘀𝘂𝗯𝗺𝗶𝘁 𝗯𝘆 𝟯 𝗝𝘂𝗹 𝟮𝟬𝟮𝟲 (𝗙𝗿𝗶𝗱𝗮𝘆).Don’t miss the o...
30/06/2026

⚡ 3 days left to enjoy the SMA 2026 Early Bird discount.

𝗦𝗮𝘃𝗲 $𝟱𝟬 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘀𝘂𝗯𝗺𝗶𝘁 𝗯𝘆 𝟯 𝗝𝘂𝗹 𝟮𝟬𝟮𝟲 (𝗙𝗿𝗶𝗱𝗮𝘆).

Don’t miss the opportunity to be recognised among Singapore’s financial services leaders.

Register now: https://fsma.org.sg/sma-registration.

💡 The uncomfortable truth most agency leaders don't want to hear:Your agency's growth is limited by how much you're will...
28/06/2026

💡 The uncomfortable truth most agency leaders don't want to hear:

Your agency's growth is limited by how much you're willing to be wrong.

The leader who insists they already know the best way to recruit, coach, and retain — stops growing. And when the leader stops growing, so does the agency. 📉
The best agency leaders we know share one trait: they stay curious. They ask more questions than they give answers. They sit in training rooms even when they don't have to. They're the first to admit when something isn't working. 💪

Growth doesn't come from having all the answers.

It comes from being brave enough to question them.

What's one belief about leadership you've had to unlearn? 👇

Address

Blk 164 Bukit Merah Central #04-3621
Singapore
S(150164)

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+6565576402

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