Financial Services Managers Association - FSMA

Financial Services Managers Association - FSMA Financial Services Managers Association (FSMA) Fortitude

We shall remain Steadfast in all our undertakings.

We are fully committed to the Association’s Purpose & Objects and will endeavour to value add and enhance the agency building system that forms the basic foundation of the distribution infra-structure prevailing in our industry. We recognize that professionalism could and would deteriorate into quackery unless we as leaders; are always vigilant to maintain high standards of professional excellence

that embraces Virtue and Honour. As such, while committed to excellence at all time, we shall be mindful of and guided by the four key Principles, the cornerstones that formed the basis of our Beliefs, Code of Ethics & Good Practices: – Fortitude, Sincerity, Magnanimous and Amiability. We shall exercise Patience, Perseverance, Courage and Moral strength in the face of adversity or affliction. Sincerity

As leaders, we must be willing and not feeling being coerced into what we have to do. We shall always be Passionate, exercise Integrity and be Upright in all our dealings. We shall be genuinely Honest and Truthful from the heart and complete absence of deceitfulness. Magnanimous

We shall be Generous and Honourable in our words and acts, Magnanimous in victory and exercising Humility in our failings. We shall be Kind, Forgiving and Respect the rights of individuals, and shall strive to promote Goodwill and provide Service to our fellowmen. Amiability

We shall be Affable and Empathetic as we recognise that harmonious atmosphere creates better understanding and higher achievement. We shall be Helpful, give Encouragement and be Compassionate to those who need our help and advice. Our Beliefs

Our Direct Distribution Agency System: –

We believe that it is probably the most effective distribution system, and that it’s through direct contact and “face to face” interviews with our clients that would enable us to acquire relevant and accurate information for us to provide them with the most appropriate and feasible recommendations suited to their needs and requirements. We believe that field agency leaders are the hearts and souls of our distribution system and its sustainability and perpetuity would depend heavily on the attitude of the leaders and their ability and willingness to generate not only genuine “Organic” but also healthy “Generic” growth in this agency based distribution system of our industry. Our Leadership & Our People: -

We believe that the Character and Quality of an agency is a Mirror Image of its Leader. As such, we shall endeavour to Lead by Example and be Role Models to our associates. Our actions should reaffirm our words and our deeds should reflect our beliefs and unwavering commitment to the success of our associates, the agency system and the industry. We believe in the principles of Servant Leadership, Good Governance, and Innovative Entrepreneurship. We believe that Detailed Planning and Proper Organization are essential for success and that Sincere Co-operation & Reciprocity have far more reaching effect than bitter rivalry, strife and destructive competitions. We believe in the proper and careful selection of our people to ensure that only those with the correct attitude and right attributes are invited into this noble, honourable and rewarding but highly demanding profession that requires full commitment and dedication in order to provide the best practices and services possible to the buying public. Our Professional Development: -

We believe that as field leaders, we ourselves must first be properly motivated and adequately trained before we can hope to impart the Knowledge & Skills or instil the Virtues into our juniors or associates. To remain relevant, we shall actively work to explore, discover and learn better ideas, reengineer and master new skills and be prepared to share the new found knowledge and know how with our fellow men. We believe that as leaders, we are responsible for the future of the people we brought in, the people who placed their faith and trust in us. We shall endeavour to nurture, guide and develop their full potential in the most appropriate manner possible. We shall ensure that they are taught to do the right things and to do things right. We believe this can only be achieved through quality training, supervision, coaching, mentoring and counselling. Code of Conduct & Ethics

Members of FSMA must always be vigilant to comply with the Constitution & By-laws, Rules & Regulations, Code of Conduct & Ethics of FSMA and any other rules & regulations or guidelines as set out in the other professional institutions that which the members may belong or be affiliated to. Members are also expected to be conversant with the MAS’ FAA Act (Cap110) and in particular; the Guidelines on Standards of Conduct for Financial Advisers with regards to: – Integrity, Objectivity, Confidentiality, Competency, Due Care & Diligence, Disclosure, Know Your Client, Conflict of Interest, Complaints, Compliance with Law. Members shall also endeavour to ensure that their associates and juniors are instilled with and mindful of the relevant Act, Governing Rules & Regulations and Guidelines on Best Business Practices so as not to bring ill repute to self or that could result in the public to lose confidence and trust in the Association, or the institutions they represent or the industry as a whole. Members shall observe and adhere to these moral principles in the conduct and management of their agency endeavours including business expansion and manpower growth. As proselytising practices and/or poaching activities are deemed to be unprofessional and detrimental to the healthy generic growth of the direct distribution agency system, members are warned against conducting such ill practices or unacceptable activities. Members are reminded that application of the highest ethical and moral standards shall be maintained and whenever any doubt should arise as to the right or ethics of our positions or actions, to resolve such doubts against ours

An association is not a logo. It's the room full of people who pick up the phone for you. 📞This year's Management Commit...
02/09/2026

An association is not a logo. It's the room full of people who pick up the phone for you. 📞

This year's Management Committee — elected at our 30th AGM under President Royce Goh — made one thing clear: FSMA exists to bring back the sense of serving and belonging for every member. 💼

What that looks like in practice:

🎤 Power Talks where leaders share what actually works
🏆 SMA recognition — applause that reaches beyond your own company, judged against the whole industry
📚 CIAM training beside peers from Prudential, AIA, GE, HSBC Life, Manulife, Income etc
🎯 SAMC — the Agency Managers' Conference, where leaders from different insurers spend a day or two comparing playbooks instead of guarding them
🍻 SINGS, BOWLS — friendships that outlast any MDRT year

Notice the pattern: everything above only works because members show up for each other. The association is the people. 🤝

Agency management can be a lonely seat. It doesn't have to be.

Tag a manager who deserves to be in the room 👇 — know more about FSMA Membership at https://fsma.org.sg/member/

🎓 Great agency leaders are not born knowing how to lead. They build the skills — step by step.Whether you are stepping i...
31/08/2026

🎓 Great agency leaders are not born knowing how to lead. They build the skills — step by step.

Whether you are stepping into management, strengthening your fundamentals, developing future leaders, or building for sustainable agency profitability, FSMA offers learning experiences designed for each stage of the journey. 🚀

🧭 Pacesetter — Strengthen planning, recruiting, selection, training, motivation and performance management
📘 AMTC — Build management skills through practical, skills-based learning
📈 AES — Develop advanced practices in recruiting, developing and promoting sales agents
💼 MAPS — Build capabilities to grow and sustain a profitable agency

FSMA’s wider education pathway also contributes toward the Chartered Insurance Agency Manager (CIAM) designation, an international professional-development achievement for managers in financial services.

Which stage of agency leadership are you working through right now? 👇

27/08/2026

Your annual statement is no longer enough to attract top talent. 💼

At one of our Power Talk sessions, Marissa Fuad shared a shift every agency leader needs to pay attention to. In the past, showcasing income, cars, and travel was often enough to inspire new recruits.

But today's generation is asking different questions. 🌱

They want to know: Are you living a healthy life, physically and mentally? Are you an advocate for mental wellness? Have you built meaningful relationships with the people around you?

"It's like wellness of the mind, body and soul kind of thing."

And beyond that, they're asking something even deeper: What is your life purpose? 💡

As Marissa points out, this isn't about being pretentious, it's simply Maslow's Hierarchy of Needs playing out in real time within recruitment conversations.
Success today isn't just about what you've achieved. It's about who you've become along the way. 🌟

New recruits aren't just looking for a paycheck. They're looking for a life worth living.

Are you showing them that? 👇

👉 Follow .sg for more valuable insights from our Power Talk series.

✨ Thank you for making SMA 2026 a night to remember.Last Friday, we came together at Shangri-La Singapore to celebrate l...
24/08/2026

✨ Thank you for making SMA 2026 a night to remember.

Last Friday, we came together at Shangri-La Singapore to celebrate leadership, recognise excellence, and honour the achievements of leaders across Singapore’s financial services industry. 🏆

To all our awardees, guests, sponsors, partners, presenters, and members of the organising team—thank you for being part of this special evening. Your presence, support, and contributions made SMA 2026 truly memorable. 🙏

We are grateful to everyone who continues to strengthen our industry through leadership, professionalism, and a commitment to developing others.

Here’s to the achievements celebrated, the connections made, and the impact still to come. ✨

🌟 Discover the SMA 2026 Digital Magazine! 🌟The Singapore Management Awards (SMA) celebrates excellence across Singapore’...
21/08/2026

🌟 Discover the SMA 2026 Digital Magazine! 🌟

The Singapore Management Awards (SMA) celebrates excellence across Singapore’s financial services industry. Step into our latest digital edition—spotlighting 176 outstanding awardees across 10 prestigious categories, from Diamond to Bronze, Senior Master Recipient and more.

Inside this edition, you’ll find:
📸 Official winner photos
🏅 Complete showcase of every award category and winner
🏆 Recognition of top leaders raising the bar in financial leadership

Curious to see who made the list this year?

Explore the SMA 2026 Digital Magazine and view the full line-up: 👉 https://fsma.org.sg/sma-2026-magazine

For the complete list of honourees, visit the official SMA microsite: 🔗 https://sma.fsma.org.sg

Let’s celebrate excellence. Let’s lead with purpose. Let’s shape the future—together.

21/08/2026

🥉 Celebrating our SMA 2026 BRONZE Awardees! 🥉

Every journey towards excellence begins with a commitment to grow, improve and achieve more. Our BRONZE Awardees have demonstrated dedication, determination and promising performance — taking meaningful steps forward in their pursuit of success.

Their achievements represent the hard work and perseverance that form the foundation for greater accomplishments ahead.

Congratulations to our SMA 2026 BRONZE honourees:

BRONZE (GROUP)
✨ Dennis Chua
✨ Edward Koh
✨ Lee Teck Hock Calvin
✨ Eunice Tan Jin Xin
✨ Mark Tang

BRONZE (DIRECT)
✨ Tracy Cham
✨ Lisa Choo
✨ Crystal Chu
✨ Gene Chua
✨ Joanne Chua
✨ Amos Goh
✨ Ho Jun Yuan
✨ Rion Jian
✨ Jonathan Lau Hui Yao
✨ Summer Lee Wen Sze
✨ Lim Hengyi Nicholas
✨ Hux Lim
✨ Matthias Lim Zhi Jie
✨ Lin Zhaokai
✨ Low Wan Yee
✨ Christine Lu
✨ Ng Hian Keong
✨ Bert Ong
✨ Ong Ting Yong
✨ Alan Pea
✨ Eric Quek
✨ Lucas Siow
✨ Yvonne Soh
✨ Desmond Soh
✨ Carrie Tan Yam Heem
✨ Clara Thiam
✨ Beck Wong Yi Jian
✨ Selena Wong
✨ Lexz Xie
✨ Yap Seow Ming
✨ Jessica Yeo Min Xiu
✨ Derrick Yip
✨ Zhuang Yong

🏆 Congratulations to all our BRONZE honourees on this outstanding achievement and for taking another important step towards greater heights!

Discover all featured profiles and the complete list of SMA 2026 honourees on the official SMA microsite:
🔗 https://sma.fsma.org.sg

21/08/2026

🥈 Celebrating our SMA 2026 SILVER Awardees! 🥈

Excellence is built one achievement at a time. Our SILVER Awardees have demonstrated dedication, perseverance and a consistent commitment to delivering results — showing that meaningful success comes from staying focused, pushing forward and striving to do better.

Congratulations to our SMA 2026 SILVER honourees:

SILVER (GROUP)
✨ Eric Ang Weiming
✨ Leonard Chen
✨ Guek Lian Chin
✨ Gordon Lee
✨ Peter Lee Pey Der
✨ Remus Lim
✨ Benjamin Ng
✨ Desmond Ng Hong Kee
✨ Gerard Ng Tiong Jin
✨ Daniel Ong
✨ Wendy Ong
✨ Ricky Peh Hoong Inn
✨ Tan Jinshun Lawrence
✨ Corinne Teo
✨ Vjayvarmman
✨ Wong Shen Wai David

SILVER (DIRECT)
✨ Andrew Ang
✨ Fion Ang
✨ Cha Ee Ling Alexis
✨ Chen Jue Shi
✨ Michael Chen
✨ Jimmy Chen
✨ Chia Xian Min
✨ Celine Chian Tian Lin
✨ Shaun Chong
✨ Delrick Chu
✨ Zac Chua Zhen Yao
✨ Leslie Eng
✨ Kenneth Goh Shao Jun
✨ Goh Wei Shen Royce
✨ Justin Heng
✨ Angeline Huang
✨ Lee Kai Mun
✨ Lee Yi Qing
✨ Russell Leong
✨ Emily Lim
✨ Katrina Lim
✨ Kelvin Lim Yong Xu
✨ Novak Lin Hanjie
✨ Roy Low
✨ Ng Yu Winnie
✨ Ong Bee Hoay Karen
✨ Edmund Ong Jun Khee
✨ Joycelyn Phang
✨ Nicole Sng Hui Min
✨ Edmund Tan Hock Seng
✨ Joel Tan Jun Liong
✨ Tan Tong Wan
✨ Melvin Tang
✨ Jensen Ten
✨ Tyanne Thu
✨ Tjhai Lie Yun
✨ Jolene Wan Hui
✨ Ryan Christopher Wee
✨ Joey Yee
✨ Jeffrey Yen
✨ Alice Yeo

🏆 Congratulations to all our SILVER honourees on this outstanding achievement and for continuing to raise the bar on your journey towards excellence!

Discover all featured profiles and the complete list of SMA 2026 honourees on the official SMA microsite:
🔗 https://sma.fsma.org.sg

21/08/2026

🥇 Celebrating our SMA 2026 GOLD Awardees! 🥇

Excellence is earned through dedication, determination and a consistent drive to achieve more. Our GOLD Awardees have demonstrated impressive performance, strong commitment and the ability to turn ambition into meaningful results — setting a benchmark for achievement within Singapore’s financial services industry.

Congratulations to our SMA 2026 GOLD honourees:

GOLD (GROUP)
✨ Ishak Alamatin
✨ Paul Chan Chee Onn
✨ May Chan
✨ Koh Chee Kiang Patrick
✨ Lawrence Ee
✨ Xerxes Huang
✨ Huang Wei
✨ Kayden Kok
✨ Andy M Law
✨ Bernard Lim Keng Hoe
✨ Jimmy Lin
✨ Ng Soon Peng
✨ Eline See Ling Ling
✨ Jeron Suar
✨ Tan Wan Ling
✨ Charles Tang
✨ Matthew Yeo Keng Nang
✨ Kelvin Boo Choo Yong

GOLD (DIRECT)
✨ Eileen Chee
✨ Keith Cheng
✨ Ferlyn Ho
✨ Benjamin Khoo
✨ Rachael Lim
✨ Muhammad Ebrahim
✨ Nan Long
✨ Diana Ng
✨ Tan Aik Boon Jerrick
✨ Desmond Tay

🏆 Congratulations to all our GOLD honourees on this outstanding achievement and for continuing to raise the bar for excellence!

Discover all featured profiles and the complete list of SMA 2026 honourees on the official SMA microsite:
🔗 https://sma.fsma.org.sg

21/08/2026

✨ Celebrating our SMA 2026 PLATINUM Awardees! ✨

Excellence is built through consistency, commitment and the drive to keep moving forward. Our PLATINUM Awardees have demonstrated exceptional performance and a sustained dedication to achieving results — setting themselves apart through their leadership, professionalism and pursuit of excellence.

Their achievements reflect the discipline to perform at a high level, the determination to overcome challenges and the commitment to continually raise the bar.

Congratulations to our SMA 2026 PLATINUM honourees:

PLATINUM (GROUP)
✨ Ang Kim Soon
✨ William Chang
✨ Joanne Chen
✨ Alex Chong
✨ Oscar Huang Xinhong
✨ Li Wei
✨ Kenny Lim
✨ Kenny Ng
✨ Ong Chin Hong
✨ Jeanette Pay
✨ Lesley Quak
✨ Seow Lee Kian Terene
✨ Sun Jin
✨ Tan Chung Howe Sean
✨ Tan Gim Cheong
✨ Tan Hang Khoon Bernard
✨ Tan Weiquan Champ
✨ Isaac Teo Whee Hwa
✨ Rachel Toh
✨ Raphael Wong

PLATINUM (DIRECT)
✨ Tracy Chia
✨ Dexter Goh
✨ Francis Koh
✨ Pamela Lee
✨ Kenn Loh
✨ Eric Seah Sheau Ming
✨ Elson Tan
✨ Tang Tien Foo Roy
✨ Marcus Xu
✨ Yeung Ka Leong

🏆 Congratulations to all our PLATINUM honourees on this outstanding achievement and for continuing to set the benchmark for excellence!

Discover all featured profiles and the complete list of SMA 2026 honourees on the official SMA microsite:
🔗 https://sma.fsma.org.sg

21/08/2026

💎 Celebrating our SMA 2026 DIAMOND Awardees! 💎

The highest level of achievement deserves recognition. These exceptional leaders have demonstrated outstanding performance, remarkable consistency and an unwavering commitment to excellence — setting new benchmarks for success across Singapore’s financial services industry.

Their achievements reflect the ability to lead with vision, build high-performing teams and deliver results at the highest level. They are not simply reaching the standard — they are helping to define it.

Congratulations to our SMA 2026 DIAMOND honourees:
✨ Ang Chuan Hai
✨ Ivan Chee
✨ Matthew Chew
✨ Stanley Fu
✨ Goh Chen Peng
✨ Kevin Goh
✨ Ivan Goh
✨ James Han
✨ Vivian He
✨ Charles Juay
✨ Thomas Lee
✨ Raymond Lim
✨ Victor Lim Wee Teik
✨ Trent Ng Ek Siong
✨ Ng Yong Hau Harold
✨ David Ong Chee Wai
✨ Marcus Peh
✨ Eric Tan
✨ Timothy Tan
✨ Jacky Tan
✨ Shenile Teo
✨ Alvis Thor Chang Ghee
✨ Yugi Toh
✨ Sunny Yap

🏆 Congratulations on reaching the DIAMOND level of excellence and for setting an inspiring benchmark for leadership, performance and achievement!

Discover all featured profiles and the complete list of SMA 2026 honourees on the official SMA microsite:
🔗 https://sma.fsma.org.sg

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