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Affinity Financial Advisory Group

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We are committed to guide them make sound decision to protect themselves against financial disasters as this is the foundation of financial planning.

A platform to nurture and increase financial literacy of everyone that we meet, to be their friend and a dedicated financial coach that delivers friendly, efficient and responsible financial advice to help them achieve all their financial goals. We aim to nurture and increase financial literacy of everyone that we meet, to be their friend and a dedicated financial coach that delivers friendly, efficient and responsible financial advice to help them achieve all their financial goals.

10/07/2026

Affinity was pleased to participate in the 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝟮𝟬𝟮𝟲, where industry leaders came together to discuss the latest developments shaping Singapore's real estate sector.

The conference provided Affinity with valuable opportunities to engage with real estate agents and industry professionals, strengthen existing relationships, establish new connections, and exchange perspectives on the evolving needs of today's property market.

Expert-led sessions on CPF housing strategies, tax considerations in property transactions, the legal implications of AI in real estate, and compliance and professional practice considerations also offered meaningful insights into the trends and regulatory developments influencing the industry.

Affinity remains committed to fostering strong industry partnerships and staying at the forefront of market developments, enabling us to deliver informed, client-focused financial solutions and long-term value to our clients and partners.

30/06/2026

𝗝𝘂𝗻𝗲 𝘄𝗮𝘀 𝗮 𝗺𝗼𝗻𝘁𝗵 𝗳𝗶𝗹𝗹𝗲𝗱 𝘄𝗶𝘁𝗵 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻, 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗺𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲𝘀 𝗳𝗼𝗿 𝗔𝗳𝗳𝗶𝗻𝗶𝘁𝘆.

The team continued to strengthen our foundation through our regular team meeting, creating opportunities to align our direction, share insights, and stay committed towards our collective goals. We also took the time to celebrate the birthdays of our Senior Financial Services Director, Alson Kong, and Associate Director (Advisory), Jean Kwek — recognising not only their special moments but also their valuable contributions to the team.

Beyond our internal engagements, Affinity was delighted to be part of the Travel Malaysia Fair, where we connected with travellers and families exploring diverse travel experiences and planning their next getaway across Malaysia. It was a great opportunity to engage with the community and build meaningful connections.

As we continue moving forward, Affinity remains committed to fostering teamwork, delivering value, and creating impactful experiences together.

24/06/2026

𝗔𝗳𝗳𝗶𝗻𝗶𝘁𝘆 | 𝗬𝗧𝗗 𝗔𝗽𝗿𝗶𝗹 𝟮𝟬𝟮𝟲 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀

Recognition goes beyond results alone — it reflects the discipline, professionalism, and consistency demonstrated throughout the journey. We are pleased to highlight four individuals who have distinguished themselves among the top performers in their respective categories.

🏆 𝗔𝗹𝘀𝗼𝗻 𝗞𝗼𝗻𝗴 – 𝗦𝗲𝗻𝗶𝗼𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿
Top 2 Senior Financial Services Director

🏆 𝗛𝗮𝘀𝘀𝗮𝗻𝘂𝗱𝗱𝗶𝗻 𝗕𝗶𝗻 𝗠𝗼𝗵𝗮𝗺𝗲𝗱 – 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿
Top 3 Financial Services Associate Director

🏆 𝗝𝗲𝗮𝗻 𝗞𝘄𝗲𝗸 – 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 (𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆)
Top 5 Producer

🏆 𝗔𝗿𝘆𝗮𝘁𝗶 𝗕𝗶𝗻𝘁𝗲 𝗗𝗮𝘂𝗱 – 𝗦𝗲𝗻𝗶𝗼𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁
Top 5 Producer (GI)

We extend our appreciation to all recognised advisers for their continued contribution to Affinity’s YTD performance. Congratulations to all on this well-deserved recognition.

15/06/2026

𝗔𝗳𝗳𝗶𝗻𝗶𝘁𝘆 | 𝗬𝗧𝗗 𝗠𝗮𝗿𝗰𝗵 𝟮𝟬𝟮𝟲 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀

As we complete the first quarter of 2026, we are pleased to recognise the outstanding achievements of our advisers whose professionalism, dedication, and consistent performance continue to contribute meaningfully to the growth and excellence of Affinity.

🏆 𝗔𝗹𝘀𝗼𝗻 𝗞𝗼𝗻𝗴 – 𝗦𝗲𝗻𝗶𝗼𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿
Top 5 Producer (CIS)
Top 3 Senior Financial Services Director

🏆 𝗛𝗮𝘀𝘀𝗮𝗻𝘂𝗱𝗱𝗶𝗻 𝗕𝗶𝗻 𝗠𝗼𝗵𝗮𝗺𝗲𝗱 – 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿
Top 3 Financial Services Associate Director

🏆 𝗝𝗲𝗮𝗻 𝗞𝘄𝗲𝗸 – 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 (𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆)
Top 5 Producer (Life)
Top 3 Producer

🏆 𝗔𝗿𝘆𝗮𝘁𝗶 𝗕𝗶𝗻𝘁𝗲 𝗗𝗮𝘂𝗱 – 𝗦𝗲𝗻𝗶𝗼𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁
Top 5 Producer (GI)

Their accomplishments reflect a strong commitment to excellence, continuous growth, and delivering trusted financial advisory services to clients. We commend their hard work and dedication, and we look forward to achieving even greater milestones together in the months ahead.

Congratulations to all our achievers on this well-deserved recognition!

09/06/2026

A productive monthly meeting as the Affinity team came together to review ongoing initiatives, exchange industry insights, and discuss strategies to better support our clients in achieving their financial goals.

Through continuous learning, collaboration, and the sharing of best practices, we remain committed to delivering holistic financial planning solutions and creating lasting value for the individuals and families we serve.

Beyond the discussions, we also took the opportunity to celebrate two special birthdays within the team.

𝗛𝗮𝗽𝗽𝘆 𝗕𝗶𝗿𝘁𝗵𝗱𝗮𝘆 𝘁𝗼 𝗔𝗹𝘀𝗼𝗻 𝗞𝗼𝗻𝗴, 𝗦𝗲𝗻𝗶𝗼𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿, 𝗮𝗻𝗱 𝗝𝗲𝗮𝗻, 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 (𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆)! Thank you both for your dedication, professionalism, and valuable contributions to the team. We wish you good health, happiness, and continued success in the year ahead.

At Affinity, we believe that strong teamwork, continuous improvement, and a client-centric mindset are key to helping our clients build a more secure financial future.

05/06/2026

Affinity was pleased to participate in the 𝗧𝗿𝗮𝘃𝗲𝗹 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮 𝗙𝗮𝗶𝗿, where travellers and families gathered to explore a diverse range of travel experiences and plan their next getaway across Malaysia.

Our team engaged visitors in meaningful conversations on the importance of financial planning and protection while pursuing their travel aspirations and lifestyle goals. These discussions highlighted how proper financial preparation can provide greater peace of mind for both short-term travel experiences and long-term financial objectives.

We look forward to continuing our engagement with individuals and families, supporting them in building confident financial journeys and meaningful life experiences throughout 2026 and beyond.

26/05/2026

𝗔𝗳𝗳𝗶𝗻𝗶𝘁𝘆 𝗮𝘁 𝗦𝗶𝗻𝗴𝗖𝗮𝗽𝗶𝘁𝗮𝗹 𝗔𝘄𝗮𝗿𝗱𝘀 𝗡𝗶𝗴𝗵𝘁 𝟮𝟬𝟮𝟲 | 𝗥𝗲𝗰𝗮𝗽 ✨

The SingCapital Awards Night 2026 was a meaningful occasion for Affinity to celebrate the accomplishments and contributions of our advisers, while reflecting on a year of dedication, growth, and professional excellence.

The evening brought together moments of recognition, appreciation, and shared success — highlighting the commitment and perseverance demonstrated by our team throughout the year.

We are proud to see our advisers recognised for their achievements across various categories, reflecting the high standards, professionalism, and strong team culture that continue to define Affinity.

Beyond the awards, the event also served as a valuable opportunity for the team to connect, celebrate milestones together, and create memorable moments as one Affinity family.

As we celebrate these achievements, we remain committed to continuous growth, supporting one another, and striving towards even greater accomplishments in the years ahead.

21/05/2026

𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘀𝗶𝗻𝗴 𝗢𝘂𝗿 𝗔𝗳𝗳𝗶𝗻𝗶𝘁𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 | 𝗦𝗶𝗻𝗴𝗖𝗮𝗽𝗶𝘁𝗮𝗹 𝗔𝘄𝗮𝗿𝗱𝘀 𝗡𝗶𝗴𝗵𝘁 𝟮𝟬𝟮𝟲

At the SingCapital Awards Night 2026, we were proud to celebrate the accomplishments of our Affinity advisers whose dedication, professionalism, and commitment to excellence have earned them distinguished recognition across the industry.

These achievements reflect the perseverance, discipline, and passion that our advisers consistently demonstrate in serving clients and striving towards higher standards of excellence.

🏆 𝗔𝘄𝗮𝗿𝗱 𝗥𝗲𝗰𝗶𝗽𝗶𝗲𝗻𝘁𝘀
Alson Kong, Senior Financial Services Director
– Court of the Table (COT)
– Top Producer for Etiqa
– Top Senior Financial Services Director

Jean Kwek, Associate Director (Advisory)
– Million Dollar Round Table (MDRT)
– Top Producer for Mortgage Referral

Chia Shyh Yueh, Financial Consultant
– Top Producer for Phillip Securities
– Top Rookie 3rd Place

Hassanuddin Bin Mohamed, Financial Services Associate Director
– Million Dollar Round Table (MDRT)

Lee Cheng Cheng, Financial Services Manager
– Million Dollar Round Table (MDRT)

Stanley Sum, Master Financial Consultant
– Million Dollar Round Table (MDRT)

Jason Ow, Master Financial Consultant
– Million Dollar Round Table (MDRT)

Ayob Bin Ghani, Master Financial Consultant
– Top Producer for Employee Benefits

Chelsi Tan, Senior Financial Consultant
– Million Dollar Round Table (MDRT)

In addition to their professional accomplishments, congratulations also to Alson Kong and Jason Ow for receiving the 𝗕𝗲𝘀𝘁 𝗗𝗿𝗲𝘀𝘀𝗲𝗱 𝗔𝘄𝗮𝗿𝗱𝘀 of the evening — bringing style, confidence, and elegance to the celebration while truly embracing the spirit of the occasion.

We extend our heartfelt congratulations to all recipients on their well-deserved achievements. Your success stories continue to inspire the team and remind us that excellence is built through consistency, resilience, and the determination to keep striving for greater heights.

As we celebrate these milestones, we also look ahead with confidence and ambition — embracing new opportunities, continuous growth, and even greater accomplishments together as one Affinity family.

Here’s to another year of excellence, leadership, and meaningful success ahead.

11/05/2026

𝗔𝗳𝗳𝗶𝗻𝗶𝘁𝘆 | 𝗬𝗧𝗗 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟲 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀

As we close the first two months of 2026, we are proud to recognise our advisers whose performance demonstrates excellence, dedication, and a commitment to delivering exceptional financial advisory services.

🏆 𝗔𝗹𝘀𝗼𝗻 𝗞𝗼𝗻𝗴 – 𝗦𝗲𝗻𝗶𝗼𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿
Top 3 Senior Financial Services Director

🏆 𝗛𝗮𝘀𝘀𝗮𝗻𝘂𝗱𝗱𝗶𝗻 𝗕𝗶𝗻 𝗠𝗼𝗵𝗮𝗺𝗲𝗱 – 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿
Top 2 Financial Services Associate Director

🏆 𝗔𝗿𝘆𝗮𝘁𝗶 𝗕𝗶𝗻𝘁𝗲 𝗗𝗮𝘂𝗱 – 𝗦𝗲𝗻𝗶𝗼𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁
Top 3 Producer (GI)

🏆 𝗝𝗲𝗮𝗻 𝗞𝘄𝗲𝗸 – 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 (𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆)
Top 3 Overall Producer (February)
Top 5 Producer (Life)
Top 3 Producer

Their achievements reflect not only skill and professionalism but also perseverance and a relentless drive to exceed expectations. Let these milestones inspire all of us to continue striving for excellence, setting higher goals, and achieving even greater results in the months ahead.

Congratulations to our advisers — your success is a testament to what dedication and focus can accomplish.

07/05/2026

Affinity was present at the 𝗣𝗿𝗼𝗽𝗡𝗲𝘅 𝗔𝗻𝗻𝘂𝗮𝗹 𝗔𝘄𝗮𝗿𝗱𝘀 𝗗𝗮𝘆 𝟮𝟬𝟮𝟲, engaging with a dynamic community of real estate professionals and industry peers in a vibrant and celebratory setting.

Throughout the event, our team connected with agents at the booth, discussing practical financial planning approaches and exchanging perspectives on how to better complement their advisory journey. These conversations reflected the increasing importance of aligning property strategies with well-structured financial solutions to deliver more holistic outcomes for clients.

Beyond these interactions, the event served as a meaningful platform to strengthen relationships and foster new connections within the real estate ecosystem. Affinity remains committed to supporting agents with relevant insights and solutions as they continue to create lasting value for their clients.

Address

1 Kim Seng Promenade, Great World City Office
Singapore
237994

Opening Hours

Monday	10:00 - 17:00
Tuesday	10:00 - 17:00
Wednesday	10:00 - 17:00
Thursday	10:00 - 17:00
Friday	10:00 - 17:00

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