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Affinity Financial Advisory Group

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We are committed to guide them make sound decision to protect themselves against financial disasters as this is the foundation of financial planning.

A platform to nurture and increase financial literacy of everyone that we meet, to be their friend and a dedicated financial coach that delivers friendly, efficient and responsible financial advice to help them achieve all their financial goals. We aim to nurture and increase financial literacy of everyone that we meet, to be their friend and a dedicated financial coach that delivers friendly, efficient and responsible financial advice to help them achieve all their financial goals.

31/10/2026

𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬𝟮𝟲 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝗻𝗲𝘄 𝗺𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲𝘀, 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗔𝗳𝗳𝗶𝗻𝗶𝘁𝘆.

𝗔𝘁 𝗦𝗶𝗻𝗴𝗖𝗮𝗽𝗶𝘁𝗮𝗹 𝗙𝗶𝗻𝗮𝗹 𝗦𝗽𝗿𝗶𝗻𝘁 𝟮𝟬𝟮𝟲, 𝘄𝗲 𝗰𝗲lebrated our team members recognised as Financial Heroes for their longstanding contributions to the SingCapital journey, honouring their dedication and commitment over the years.

We also participated in the 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗪𝗲𝗮𝗹𝘁𝗵 𝗦𝘆𝘀𝘁𝗲𝗺 (𝗣𝗪𝗦): 𝗧𝗵𝗲 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸, where our advisers engaged with attendees on integrating property decisions into broader financial plans. Discussions highlighted the importance of considering wealth accumulation, financial protection and retirement planning when evaluating long-term financial goals.

The month also included 𝗘𝘁𝗶𝗾𝗮’𝘀 𝗬𝗲𝗮𝗿 𝗘𝗻𝗱 𝗔𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗡𝗶𝗴𝗵𝘁 𝟮𝟬𝟮𝟲, providing an opportunity to connect with industry professionals, celebrate valued partnerships and recognise the importance of collaboration within the financial services sector.

Together, these engagements reflect Affinity’s commitment to recognising our people, promoting holistic financial planning and fostering strong industry relationships.

Here’s a look back at our October highlights. We thank our team and industry partners for their continued support and look forward to building on these connections in the months ahead.

26/10/2026

✨ An Evening of Appreciation, Stronger Partnerships ✨

Affinity was pleased to attend 𝗘𝘁𝗶𝗾𝗮’𝘀 𝗬𝗲𝗮𝗿 𝗘𝗻𝗱 𝗔𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗡𝗶𝗴𝗵𝘁 𝟮𝟬𝟮𝟲, an occasion celebrating valued partnerships, recognising industry contributions and strengthening relationships within the financial services community.

The event provided a valuable opportunity to connect with industry partners, exchange perspectives and reflect on the importance of collaboration in building lasting professional relationships. Such engagements foster mutual understanding and create opportunities for continued cooperation across the industry.

At Affinity, we believe that strong partnerships are essential to a thriving financial services community. Through continued collaboration and engagement with industry partners, we remain committed to supporting clients’ financial planning needs and helping individuals and families work towards their long-term financial goals.

We look forward to strengthening these partnerships and continuing to create meaningful value for our clients and the wider financial services community.

21/10/2026

Affinity was pleased to be part of the 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗪𝗲𝗮𝗹𝘁𝗵 𝗦𝘆𝘀𝘁𝗲𝗺 (𝗣𝗪𝗦): 𝗧𝗵𝗲 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸, connecting with attendees and engaging in meaningful discussions on property ownership and financial planning.

Throughout the event, our advisers exchanged perspectives with attendees on how financial planning can complement property decisions and support long-term financial objectives. Beyond the immediate considerations of purchasing a property, it is equally important to assess its broader financial implications, including wealth accumulation, financial protection and retirement planning.

At Affinity, we recognise the value of a holistic approach to financial planning, where property decisions are considered alongside an individual's overall financial goals. By taking these factors into account, individuals can better evaluate their options and develop a more structured approach to managing their finances over the long term.

We remain committed to providing relevant financial solutions and professional guidance to help individuals and families navigate their financial journeys with greater clarity and confidence.

14/10/2026

𝗔𝗻 𝗔𝗳𝘁𝗲𝗿𝗻𝗼𝗼𝗻 𝗼𝗳 𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻, 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 & 𝗟𝗲𝗴𝗮𝗰𝘆.

Some moments go beyond an event — they bring people together, spark new ideas and remind us of why we grow, who we grow with, and what we strive to build together.

At 𝗦𝗶𝗻𝗴𝗖𝗮𝗽𝗶𝘁𝗮𝗹 𝗙𝗶𝗻𝗮𝗹 𝗦𝗽𝗿𝗶𝗻𝘁 𝟮𝟬𝟮𝟲, the Affinity team came together with fellow professionals and partners for an afternoon of meaningful conversations, fresh perspectives and new opportunities.

From connecting with our partners and visiting their booths to exchanging ideas and exploring possibilities, the event was a celebration of collaboration, growth and the relationships that move us forward.

One of the proudest moments was seeing many of our own Affinity team members recognised as Financial Heroes, celebrating those who have been part of the SingCapital journey for more than 15 years.

Their dedication, experience and commitment are a powerful reflection of the values that shape our team — and the legacy we are proud to carry forward.

With stronger connections, renewed energy and a shared ambition for what lies ahead, we look forward to continuing the journey, creating greater impact and reaching new heights together.

𝗚𝗿𝗼𝘄 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿. 𝗙𝗶𝗻𝗶𝘀𝗵 𝗦𝘁𝗿𝗼𝗻𝗴. 𝗕𝘂𝗶𝗹𝗱 𝗧𝗼 𝗟𝗮𝘀𝘁. 🚀

06/10/2026

𝗙𝗿𝗼𝗺 𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗡𝗼𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗖𝗮𝗿𝗲𝗲𝗿 𝘄𝗶𝘁𝗵 𝗙𝗿𝗲𝗲𝗱𝗼𝗺

Every career journey begins somewhere.

For 𝗟𝗲𝗲 𝗖𝗵𝗲𝗻𝗴 𝗖𝗵𝗲𝗻𝗴, 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿, it started with a technical background, no established network in Singapore and the challenge of stepping into an entirely new industry.

Through roadshows, cold calling, door knocking and countless rejections, she gradually built her skills, confidence and client relationships.

Her journey was not always straightforward. She even stepped away from financial advisory before returning with a clearer understanding of what she wanted from her career.

Today, after more than 20 years in the industry, she values not only the career she has built, but also the 𝗳𝗿𝗲𝗲𝗱𝗼𝗺 𝗮𝗻𝗱 𝗳𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗯𝗲 𝘁𝗵𝗲𝗿𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗺𝗮𝘁𝘁𝗲𝗿 𝗺𝗼𝘀𝘁.

Swipe right to read more about her journey.

28/09/2026

𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟲 𝘁𝗼𝗼𝗸 𝗔𝗳𝗳𝗶𝗻𝗶𝘁𝘆 𝘁𝗼 𝗻𝗲𝘄 𝗵𝗼𝗿𝗶𝘇𝗼𝗻𝘀.

From the majestic landscapes of Shangri-La to the historic charm of Lijiang and Dali, our China trip brought together new places, new experiences, and plenty of moments worth remembering.

Beyond the destinations, the experience reminded us of the value of stepping outside the familiar — embracing new perspectives, discovering different cultures, and making the most of every opportunity along the way.

Great journeys often become the stories we look back on, while the experiences we gain continue to shape where we go next.

As we look ahead, we carry the spirit of exploration with us — 𝘀𝘁𝗮𝘆𝗶𝗻𝗴 𝗰𝘂𝗿𝗶𝗼𝘂𝘀, 𝗲𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀, 𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗶𝗻𝗴 𝘁𝗼 𝘀𝘁𝗿𝗶𝘃𝗲 𝗳𝗼𝗿 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝗵𝗲𝗶𝗴𝗵𝘁𝘀.

Here’s to more experiences, more possibilities, and 𝗻𝗲𝘄 𝗵𝗼𝗿𝗶𝘇𝗼𝗻𝘀 𝗮𝗵𝗲𝗮𝗱 𝗳𝗼𝗿 𝗔𝗳𝗳𝗶𝗻𝗶𝘁𝘆. 🌏✨

25/09/2026

🌕✨ 𝗛𝗮𝗽𝗽𝘆 𝗠𝗶𝗱-𝗔𝘂𝘁𝘂𝗺𝗻 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 ✨🌕

As we celebrate the Mid-Autumn Festival, Affinity would like to express our heartfelt appreciation to our valued clients for your continued trust and support.

The Mid-Autumn Festival is a time for reunion, gratitude, and togetherness. May the glow of the full moon bring you and your loved one’s peace, happiness, and many meaningful moments to cherish.

From all of us at Affinity, we wish you a joyful and fulfilling Mid-Autumn Festival filled with warmth, prosperity, and cherished memories.

We look forward to continuing our journey together and reaching greater milestones in the years ahead.

𝗛𝗮𝗽𝗽𝘆 𝗠𝗶𝗱-𝗔𝘂𝘁𝘂𝗺𝗻 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝗳𝗿𝗼𝗺 𝗮𝗹𝗹 𝗼𝗳 𝘂𝘀 𝗮𝘁 𝗔𝗳𝗳𝗶𝗻𝗶𝘁𝘆!

22/09/2026

𝗔𝗳𝗳𝗶𝗻𝗶𝘁𝘆 | 𝗬𝗧𝗗 𝗝𝘂𝗹𝘆 𝟮𝟬𝟮𝟲 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀

𝗥𝗮𝗶𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗮𝗿. 𝗣𝘂𝘀𝗵𝗶𝗻𝗴 𝗳𝘂𝗿𝘁𝗵𝗲𝗿. 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿.

At Affinity, we believe meaningful success is built through continuous growth, purposeful action and the determination to keep moving forward.

We are proud to recognise our advisers for their outstanding YTD July 2026 achievements across various categories:

🏆 𝗔𝗹𝘀𝗼𝗻 𝗞𝗼𝗻𝗴 – 𝗦𝗲𝗻𝗶𝗼𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿
Top 2 Senior Financial Services Director

🏆 𝗛𝗮𝘀𝘀𝗮𝗻𝘂𝗱𝗱𝗶𝗻 𝗕𝗶𝗻 𝗠𝗼𝗵𝗮𝗺𝗲𝗱 – 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿
Top 3 Financial Services Associate Director

🏆 𝗝𝗲𝗮𝗻 𝗞𝘄𝗲𝗸 – 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 (𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆)
Top 4 Producer (YTD July)

🏆 𝗔𝘆𝗼𝗯 𝗕𝗶𝗻 𝗚𝗵𝗮𝗻𝗶 – 𝗠𝗮𝘀𝘁𝗲𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁
Top Producer (EB)
Top 4 Producer (GI)

🌟 𝗖𝗵𝗶𝗮 𝗦𝗵𝘆𝗵 𝗬𝘂𝗲𝗵 – 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁
Top 5 Producer (CIS)

Every achievement is a reflection of commitment — the discipline to stay the course, the courage to aim higher and the consistency to turn goals into results.

Congratulations to all our achievers on these well-deserved accomplishments. Your achievements inspire us to continue raising our standards, challenging ourselves and pursuing greater possibilities together.

𝗧𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝘀. 𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗶𝘀 𝘀𝘁𝗶𝗹𝗹 𝗮𝗵𝗲𝗮𝗱.

18/09/2026

𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀, 𝘁𝗵𝗲 𝗨𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗣𝗮𝘁𝗵 𝗜𝘀 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗢𝗻𝗲

Not every career begins with a clear plan.

For 𝗛𝗮𝘀𝘀𝗮𝗻𝘂𝗱𝗱𝗶𝗻 𝗕𝗶𝗻 𝗠𝗼𝗵𝗮𝗺𝗲𝗱, 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿, his journey started far from financial advisory — from working onboard a ship as a Cadet Engineer to entering an industry where he had little sales experience.

An unexpected opportunity introduced him to financial advisory, where he learned to step outside his comfort zone, build relationships and develop his interpersonal skills.

Over the years, he discovered that the career offered more than professional growth. It gave him the opportunity to 𝗵𝗲𝗹𝗽 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗴𝗮𝗶𝗻 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗴𝗼𝗮𝗹𝘀, 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝗳𝗼𝗿 𝗵𝗶𝘀 𝗳𝗮𝗺𝗶𝗹𝘆 𝗮𝗻𝗱 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝘁𝗵𝗲 𝗳𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗽𝘂𝗿𝘀𝘂𝗲 𝗵𝗶𝘀 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝘀.

His journey shows that sometimes, the career we never planned for can become the path that brings us the 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗮𝗻𝗱 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝘄𝗲 𝘄𝗲𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿.

Swipe right to read more about his journey.

15/09/2026

𝗔 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝘁𝗼 𝗥𝗲𝗰𝗵𝗮𝗿𝗴𝗲, 𝗥𝗲𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗮𝗻𝗱 𝗚𝗿𝗼𝘄 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿

At Affinity, we believe that a strong team is shaped not only by the goals we work towards, but also by the relationships we build along the way.

Our recent journey to 𝗦𝗵𝗮𝗻𝗴𝗿𝗶-𝗟𝗮, 𝗟𝗶𝗷𝗶𝗮𝗻𝗴 𝗮𝗻𝗱 𝗗𝗮𝗹𝗶, China was an opportunity for the team to step away from our daily routines, experience new surroundings and enjoy meaningful moments together.

From discovering the beauty and culture of each destination to sharing conversations, laughter and new experiences, the trip gave us the opportunity to strengthen our connections and appreciate the people we work alongside.

As we return from the journey, we bring back more than just memories. We return with renewed energy, fresh perspectives and a stronger sense of togetherness — ready to embrace new challenges, pursue greater goals and continue moving forward as one team.

𝗧𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗺𝗮𝘆 𝘁𝗮𝗸𝗲 𝘂𝘀 𝘁𝗼 𝗻𝗲𝘄 𝗽𝗹𝗮𝗰𝗲𝘀, 𝗯𝘂𝘁 𝗶𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗲 𝘀𝗵𝗮𝗿𝗲 𝗶𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲 𝗶𝘁 𝘁𝗿𝘂𝗹𝘆 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹.

Here’s to continuing to grow, achieve and create meaningful milestones together — 𝗮𝘀 𝗼𝗻𝗲 𝗔𝗳𝗳𝗶𝗻𝗶𝘁𝘆 𝘁𝗲𝗮𝗺.

Address

1 Kim Seng Promenade, Great World City Office
Singapore
237994

Opening Hours

Monday	10:00 - 17:00
Tuesday	10:00 - 17:00
Wednesday	10:00 - 17:00
Thursday	10:00 - 17:00
Friday	10:00 - 17:00

Website

facebook.com

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