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Affinity Financial Advisory Group

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We are committed to guide them make sound decision to protect themselves against financial disasters as this is the foundation of financial planning.

A platform to nurture and increase financial literacy of everyone that we meet, to be their friend and a dedicated financial coach that delivers friendly, efficient and responsible financial advice to help them achieve all their financial goals. We aim to nurture and increase financial literacy of everyone that we meet, to be their friend and a dedicated financial coach that delivers friendly, efficient and responsible financial advice to help them achieve all their financial goals.

01/09/2026

𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟬𝟮𝟲 𝘄𝗮𝘀 𝗮 𝗺𝗼𝗻𝘁𝗵 𝗼𝗳 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀, 𝘁𝗲𝗮𝗺𝘄𝗼𝗿𝗸, 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗲𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗳𝗼𝗿 𝗔𝗳𝗳𝗶𝗻𝗶𝘁𝘆.

Throughout the month, our team came together for team meetings and discussions, while also making time to connect with our clients beyond our usual conversations.

One of the highlights was an afternoon at Moonlit City, where we enjoyed an inspiring Singapore musical that brought the story of Lee Kuan Yew and Kwa Geok Choo to life. It was a wonderful opportunity to take a step back from our day-to-day routines, catch up with our clients, and enjoy a memorable experience together.

At Affinity, we believe meaningful relationships are built not only through professional conversations, but also through the moments we share along the way.

Here’s a look back at some of the moments that made August special. Thank you to our team and clients for being part of them. We look forward to more opportunities to connect, grow, and create meaningful moments together.

31/08/2026

Affinity team was pleased to attending 𝗠𝗼𝗼𝗻𝗹𝗶𝘁 𝗖𝗶𝘁𝘆 and sharing a memorable afternoon with our clients.

An inspiring Singapore musical, Moonlit City brings to life the personal story of 𝗟𝗲𝗲 𝗞𝘂𝗮𝗻 𝗬𝗲𝘄 𝗮𝗻𝗱 𝗞𝘄𝗮 𝗚𝗲𝗼𝗸 𝗖𝗵𝗼𝗼, offering a thoughtful perspective on their relationship against the backdrop of Singapore’s formative years.

From its compelling storytelling to its outstanding performances, the production offered an engaging perspective on a significant chapter of Singapore’s history.

Beyond the performance, it was a wonderful opportunity to step away from our usual conversations, catch up with our clients and enjoy a shared experience in a more relaxed setting.

We sincerely appreciate everyone who joined us and, more importantly, the trust and relationships we have built along the way. At Affinity, we value every opportunity to connect with our clients beyond financial planning and create experiences that bring people together.

Thank you for being part of this special afternoon. We look forward to creating more moments that matter together. ✨

21/08/2026

𝗔𝗳𝗳𝗶𝗻𝗶𝘁𝘆 | 𝗬𝗧𝗗 𝗝𝘂𝗻𝗲 𝟮𝟬𝟮𝟲 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀

Progress is measured not only by results, but by the consistency, discipline and purpose behind them.

As we reach the halfway mark of 2026, Affinity is pleased to recognise our advisers for their strong performance and achievements across various categories. These results reflect their continued pursuit of excellence, commitment to their clients and determination to raise the standards of professional financial advisory.

🏆 𝗔𝗹𝘀𝗼𝗻 𝗞𝗼𝗻𝗴 – 𝗦𝗲𝗻𝗶𝗼𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿
Top 4 Overall Producer for the Month (June)
Top 2 Senior Financial Services Director

🏆 𝗛𝗮𝘀𝘀𝗮𝗻𝘂𝗱𝗱𝗶𝗻 𝗕𝗶𝗻 𝗠𝗼𝗵𝗮𝗺𝗲𝗱 – 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿
Top 3 Financial Services Associate Director

🏆 𝗝𝗲𝗮𝗻 𝗞𝘄𝗲𝗸 – 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 (𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆)
Top 3 Producer (YTD June)

🏆 𝗔𝘆𝗼𝗯 𝗕𝗶𝗻 𝗚𝗵𝗮𝗻𝗶 – 𝗠𝗮𝘀𝘁𝗲𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁
Top Producer (EB)
Top 5 Producer (GI)

🌟 𝗖𝗵𝗶𝗮 𝗦𝗵𝘆𝗵 𝗬𝘂𝗲𝗵 – 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁
Top 5 Producer (CIS)

Every milestone represents the people behind the numbers — advisers who continue to challenge themselves, build lasting client relationships and contribute meaningfully to the growth of Affinity.

We congratulate all our achievers on these outstanding results and look forward to seeing the team carry this momentum forward as we enter the second half of the year.

Together, we continue to grow with purpose, perform with excellence and move forward as one Affinity.

09/08/2026

Happy National Day, Singapore! 🇸🇬

Today, we celebrate the resilience, unity, and achievements that have shaped our nation. As we reflect on Singapore's remarkable journey, let us continue to embrace new opportunities, support one another, and work together towards a brighter future.

From all of us at Affinity, we wish everyone a joyful and meaningful National Day. Together, let us continue moving forward as one nation, one people.

❤️🤍 Majulah Singapura!

30/07/2026

𝗝𝘂𝗹𝘆 𝟮𝟬𝟮𝟲 𝗺𝗮𝗿𝗸𝗲𝗱 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗺𝗼𝗻𝘁𝗵 𝗼𝗳 𝗮𝗰𝘁𝗶𝘃𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗔𝗳𝗳𝗶𝗻𝗶𝘁𝘆.

Throughout the month, our team participated in the 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝟮𝟬𝟮𝟲 and the 𝗣𝗿𝗼𝗽𝗡𝗲𝘅 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗫𝗣𝗢 𝟮𝟬𝟮𝟲, engaging with real estate professionals, homeowners, investors, and aspiring property buyers across both events.

These engagements provided valuable opportunities to exchange insights, strengthen industry relationships, and discuss the role of holistic financial planning in supporting property-related decisions. Through these conversations, we continue to reinforce our commitment to delivering professional financial advisory solutions that address the evolving needs of individuals and families.

We appreciate everyone who took the time to connect with our team during the month. Affinity remains committed to fostering strong industry partnerships and supporting our clients with comprehensive financial planning for every stage of their financial journey.

29/07/2026

Affinity was delighted to be part of the 𝗣𝗿𝗼𝗽𝗡𝗲𝘅 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗫𝗣𝗢 𝟮𝟬𝟮𝟲, held on 𝟮𝟱–𝟮𝟲 𝗝𝘂𝗹𝘆 𝟮𝟬𝟮𝟲, where property owners, investors, and industry professionals gathered to gain valuable insights into Singapore's evolving property landscape.

Throughout the two-day event, our team had the opportunity to engage with attendees on the importance of aligning property decisions with long-term financial planning. From protecting newly acquired homes to building wealth and preparing for retirement, we shared how a holistic financial strategy can support individuals and families at every stage of their property journey.

We were encouraged by the many meaningful conversations with homeowners and aspiring buyers who are taking proactive steps towards achieving their financial goals. Every property milestone presents unique opportunities and considerations, and we believe thoughtful financial planning is key to making informed decisions with greater clarity and purpose.

Thank you to everyone who visited our booth and took the time to connect with us. We look forward to continuing our collaboration with the real estate community and supporting more individuals and families in building a secure and sustainable financial future.

24/07/2026

𝗔𝗳𝗳𝗶𝗻𝗶𝘁𝘆 | 𝗬𝗧𝗗 𝗠𝗮𝘆 𝟮𝟬𝟮𝟲 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀

At Affinity, meaningful achievements are built on professionalism, resilience, and a steadfast commitment to serving clients with excellence. As we reflect on our Year-To-Date May 2026 accomplishments, we are proud to recognise the advisers whose outstanding performance and dedication continue to drive our organisation forward.

🏆 𝗔𝗹𝘀𝗼𝗻 𝗞𝗼𝗻𝗴 – 𝗦𝗲𝗻𝗶𝗼𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿
Top 2 Senior Financial Services Director

🏆 𝗛𝗮𝘀𝘀𝗮𝗻𝘂𝗱𝗱𝗶𝗻 𝗕𝗶𝗻 𝗠𝗼𝗵𝗮𝗺𝗲𝗱 – 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿
Top 3 Financial Services Associate Director

🏆 𝗝𝗲𝗮𝗻 𝗞𝘄𝗲𝗸 – 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 (𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆)
Top 4 Overall Producer for the Month
Top 5 Producer (CIS)
Top 3 Producer (YTD May)

🏆 𝗔𝘆𝗼𝗯 𝗕𝗶𝗻 𝗚𝗵𝗮𝗻𝗶 – 𝗠𝗮𝘀𝘁𝗲𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁
Top Producer (EB)

🌟 𝗖𝗵𝗶𝗮 𝗦𝗵𝘆𝗵 𝗬𝘂𝗲𝗵 – 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁
Top Rookie

🏆 𝗔𝗿𝘆𝗮𝘁𝗶 𝗕𝗶𝗻𝘁𝗲 𝗗𝗮𝘂𝗱 – 𝗦𝗲𝗻𝗶𝗼𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁
Top 5 Producer (GI)

Congratulations to all our achievers on this well-deserved recognition. Your commitment to delivering exceptional client outcomes and upholding the highest professional standards continues to strengthen Affinity and inspire excellence across our team.

23/07/2026

𝗕𝗲𝘆𝗼𝗻𝗱 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗖𝗮𝗿𝗲𝗲𝗿 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗟𝗶𝗺𝗶𝘁𝘀

Every journey begins with a single decision—but it's the experiences, challenges, and lessons along the way that shape who we become.

For 𝗔𝗹𝘀𝗼𝗻 𝗞𝗼𝗻𝗴, 𝗦𝗲𝗻𝗶𝗼𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿, success has never been defined by academic qualifications alone. Instead, it has been built on perseverance, discipline, and a genuine commitment to creating value for others.

From overcoming early challenges to embracing every opportunity for growth, his journey reflects the importance of trusting the process, staying true to your purpose, and never losing sight of the people who inspire you.

As Alson shares, true success isn't measured by titles or achievements, but by the lives we impact and the legacy we leave behind.

Swipe through to discover the journey that continues to inspire him every day.

10/07/2026

Affinity was pleased to participate in the 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝟮𝟬𝟮𝟲, where industry leaders came together to discuss the latest developments shaping Singapore's real estate sector.

The conference provided Affinity with valuable opportunities to engage with real estate agents and industry professionals, strengthen existing relationships, establish new connections, and exchange perspectives on the evolving needs of today's property market.

Expert-led sessions on CPF housing strategies, tax considerations in property transactions, the legal implications of AI in real estate, and compliance and professional practice considerations also offered meaningful insights into the trends and regulatory developments influencing the industry.

Affinity remains committed to fostering strong industry partnerships and staying at the forefront of market developments, enabling us to deliver informed, client-focused financial solutions and long-term value to our clients and partners.

30/06/2026

𝗝𝘂𝗻𝗲 𝘄𝗮𝘀 𝗮 𝗺𝗼𝗻𝘁𝗵 𝗳𝗶𝗹𝗹𝗲𝗱 𝘄𝗶𝘁𝗵 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻, 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗺𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲𝘀 𝗳𝗼𝗿 𝗔𝗳𝗳𝗶𝗻𝗶𝘁𝘆.

The team continued to strengthen our foundation through our regular team meeting, creating opportunities to align our direction, share insights, and stay committed towards our collective goals. We also took the time to celebrate the birthdays of our Senior Financial Services Director, Alson Kong, and Associate Director (Advisory), Jean Kwek — recognising not only their special moments but also their valuable contributions to the team.

Beyond our internal engagements, Affinity was delighted to be part of the Travel Malaysia Fair, where we connected with travellers and families exploring diverse travel experiences and planning their next getaway across Malaysia. It was a great opportunity to engage with the community and build meaningful connections.

As we continue moving forward, Affinity remains committed to fostering teamwork, delivering value, and creating impactful experiences together.

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1 Kim Seng Promenade, Great World City Office
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237994

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Monday	10:00 - 17:00
Tuesday	10:00 - 17:00
Wednesday	10:00 - 17:00
Thursday	10:00 - 17:00
Friday	10:00 - 17:00

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