06/03/2025
Revenue vs. Net Income: What’s the Difference?
This might seem like an overly simplistic concept for business owners but you’d be surprised how many don’t understand the difference! It’s understandable, given that most people who start a business do so because they’re experts in their own field, not business.
That said, understanding the difference between the two is essential for every business owner. While both terms relate to how much money a business makes, they measure very different things. If you don’t understand and keep track of both, you might go broke and not even realize it’s happening.
Revenue is the total amount of money a business earns from selling its products or services before any expenses are taken out. It’s the total amount you have coming in, the top line or sales figure. For example, if an attorney sells $100,000 worth of law services in a year, that $100,000 is her revenue.
Net income is what’s left after subtracting all the business’s expenses from its revenue. This is the bottom line, or profit amount. These expenses include things like rent, employee wages, materials, utilities, and taxes. If the attorney above spends $80,000 on expenses, her profit, or net income, is $20,000.
In short:
Revenue = Total money coming in
Net Income = What’s left after expenses
Why is this important? Because a business can have high revenue but still lose money if its expenses are too high. On the flip side, a business with modest revenue but low expenses can be very profitable.
Revenue is not the most important number! You can have $1,000,000 in revenue every year, but if your expenses are $1,000,001, you are losing money and are broke. Net profit is the number you need to focus on to determine how well your business is doing and how efficiently it’s being run.