06/14/2024
Nectarine was up and running for about 4 months before the official launch.
To prepare for launch day, we needed enough financial advisors on the platform to fulfill the demand. And at that time, each advisor could only take a maximum of 5 clients in each state (except for the state they are registered in). This means that most advisors quickly maxed out their availability in populated states like California, and Californians had very limited options on who they could meet with!
Since then we’ve brought on more advisors and got fully SEC registered so that our advisors can serve unlimited clients in every state. We are able to take on many more clients now!
But how do we bring them in? We can’t keep doing an Instagram launch to attract customers, but we plan to launch an affiliate program, improve SEO, experiment with paid ads, do more podcast appearances, and hopefully find a software developer so Jeremy isn’t coding all day! The customers are out there, we just need to find them!
-Jeremy, Shane, and Vivi