Iron Capital

Iron Capital Iron Capital Advisors is part of AssuredPartners Investment Advisors, LLC (APIA), a registered investment adviser. We joined APIA in 2024.

In 2023 Iron Capital celebrated 20 years as an independent RIA providing direct access to expert investment counsel. Iron Capital Advisors provides independent, customized investment counsel to individual, corporate and institutional clients nationwide. In an industry rife with conflicts of interest, we are a privately owned, fee-only firm focused exclusively on providing objective, exceptional advice and service to our clients.

Perspective: Let Freedom Ring"There once was a dream called America. Ever since I can remember, I have known that the Un...
07/02/2026

Perspective: Let Freedom Ring

"There once was a dream called America. Ever since I can remember, I have known that the United States of America is a special place. My earliest memory of the Fourth of July was the biggest Fourth of them all, our nation’s Bicentennial. Here we are 50 years further on. In our divisiveness and self-loathing, we have forgotten that America has stood the test of time for 250 years. We are truly fortunate to call the United States of America our home. If you don’t believe me, just look at the social media feeds of all those European soccer fans who have come here for World Cup soccer... "

Read the full post on our blog:

There once was a dream called America. Ever since I can remember, I have known that the United States of America is a special place. My earliest memory of the Fourth of July was the biggest Fourth of them all, our nation's Bicentennial. Here we are 50 years further on.

Insight: SpaceX: America at Its Best or Worst?"SpaceX – the largest IPO to ever hit the markets – has everyone talking, ...
07/02/2026

Insight: SpaceX: America at Its Best or Worst?

"SpaceX – the largest IPO to ever hit the markets – has everyone talking, and like most things in our society today, it seems to be very divisive. Some say it is a marvel of capitalism and something we should be proud of, while others say it is a monolith for inequality. Who is right?"

Read the full Insight on our website:

SpaceX – the largest IPO to ever hit the markets – has everyone talking, and like most things in our society today, it seems to be very divisive. Some say it is a marvel of capitalism and something we should be proud of, while others say it is a monolith for inequality. Who is right?

Insight: Is the Market Broken?“In a moment of decision, the best thing you can do is the right thing, the next best thin...
07/02/2026

Insight: Is the Market Broken?
“In a moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.” That quote is often attributed to Theodore “Teddy” Roosevelt. Like many internet quotes, scholars can find no record of him ever saying it, but it sure does sound like the man who gave us “The Man in the Arena,” the most famous stanza in his “Citizenship in a Republic” speech delivered in Paris in 1910.

Teddy passed away a little more than 50 years before the first “passive” index fund was created, but I feel confident that he would not have been a fan…"
June 7, 2026

Read the full Insight on our website:

“In a moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.” That quote is often attributed to Theodore “Teddy” Roosevelt. Like many internet quotes, scholars can find no record of him ever saying ...

New episode from our Chuck & Michael Talk Investing podcast: "You've Been Lied To About Target Date Funds" - Episode 26C...
05/15/2026

New episode from our Chuck & Michael Talk Investing podcast: "You've Been Lied To About Target Date Funds" - Episode 26

Chuck and Michael welcome special guest Andrew Jacobs van Merlen, CFA, Portfolio Manager for T. Rowe Price Target Date Strategies, for a conversation about the evolution of the $5.2 trillion target date retirement fund industry. They discuss how T. Rowe's target date retirement funds have evolved from a simple product into a sophisticated team now allocating $585 billion in assets. It's a common misconception that these funds are basic, when in reality they are far more sophisticated than anything anyone can do on their own. Let's explore the hidden sophistication in your retirement plan's "simplest" option.

Let's explore the hidden sophistication in your retirement plan's "simplest" option. Chuck and Michael welcome special guest Andrew Jacobs van Merlen, Portfolio Manager for T. Rowe Price Target Date Strategies, for a conversation about the evolution of the $5.2 trillion target date retirement fund i...

"Passive or active? That is the question investors often ask. What they mean is, should I invest in a fund that is “acti...
05/12/2026

"Passive or active? That is the question investors often ask. What they mean is, should I invest in a fund that is “actively” managed or should I invest in a “passive” fund that simply mirrors a market index? There are good arguments for both approaches, but more importantly, is that even the right question?"

Read or download the full article from our spring issue of The Quarterly Report newsletter, "Intentional"

Passive or active? That is the question investors often ask. What they mean is, should I invest in a fund that is “actively” managed or should I invest in a “passive” fund that simply mirrors a market index? There are good arguments for both approaches, but more importantly, is that even the...

New on our Perspective blog this week: I Was on PTO on Doomsday“Why The Global Economy Will Begin To Collapse In Eight D...
04/23/2026

New on our Perspective blog this week: I Was on PTO on Doomsday

“Why The Global Economy Will Begin To Collapse In Eight Days” – This headline greeted me in my Substack feed upon my return from a family vacation. Unfortunately, by the time I saw the article it had been 14 days since it was published. I was too late. After 30-plus years of prudently investing my clients’ assets, the global economy collapsed while I was drinking mango margaritas at a pool bar in Tulum, Mexico. I simply cannot apologize enough...

Read the full post on our blog:
https://ironcapitaladvisors.com/i-was-on-pto-on-doomsday/

New Insight this week: Mastering The MarketI love spring. In my home state of Georgia, there is a significant event whic...
04/15/2026

New Insight this week: Mastering The Market

I love spring. In my home state of Georgia, there is a significant event which marks the season every year: The Masters Tournament, the annual golf tournament that transcends the game. One does not have to be a golfer or a golf fan to be a fan of the Masters; like the Super Bowl, Wimbledon, and the Kentucky Derby, it is bigger than its sport. What does Rory McIlroy's road to the win this year have to do with the market? Everything.

Read the full article on our website:https://ironcapitaladvisors.com/insight/mastering-the-market/

I love spring. In my home state of Georgia, there is a significant event which marks the season every year: The Masters Tournament, the annual golf tournament that transcends the game. One does not have to be a golfer or a golf fan to be a fan of the Masters; like the Super Bowl, Wimbledon,...

Rule one: When you realize you have made a mistake, don’t make it worse. That seems like such an easy concept, but it is...
04/02/2026

Rule one: When you realize you have made a mistake, don’t make it worse. That seems like such an easy concept, but it is so hard in real life. It is our nature to fixate on the original mistake instead of dealing with where we are now. This happens in investing all the time: An investor makes a mistake like investing at the wrong time only to see their investment lose value, and then they turn it into two mistakes by selling at the very worst time. I fear we may be in one of those situations with the war in Iran.

Read the full post on our blog: https://ironcapitaladvisors.com/turning-one-mistake-into-two/

Address

3355 Lenox Road, Suite 925
Atlanta, GA
30326

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18004173804

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