07/14/2026
A multi-location agency owner told us: "I've been running this business twelve years. This is the first time I've seen it laid out this way."
For the first time, he could see how payroll, turnover, and marketing were working together, and where money was quietly slipping through the cracks.
We reached that picture by analyzing four months of data for his three-office captive agency, which generated $2.2 million in revenue and carried 46 people on payroll.
This was not a struggling agency. But once we traced where the money was actually going, several costs surfaced that had never been tracked this way:
→ $276,932 went to employees who had already left. Of the 46 people paid during the period, 19 were no longer with the agency by the time we completed the analysis.
→ Eight people in leadership and administrative roles accounted for 44% of total payroll. That was more than the agency’s entire 26-person sales team.
→ Marketing appeared to return $7.81 for every $1 spent. But when we measured only first-year new business, the return was $0.67.
These were not signs of a poorly run agency. They were costs that had never been separated, measured, and viewed together.
The full analysis also covers normalized payroll and the month-by-month marketing results we could not fit into seven slides:
https://hubs.ly/Q04pwRpP0