07/01/2026
“What are my most important tools in volatile markets?”
I’ve been asked this a lot lately, and many people expect me to name a specific strategy, like hedge funds, private equity, or insurance products.
They’re usually surprised by my answer.
After 20 years in this business–through the financial crisis of 2008–09, the bond downturn in 2015, the pandemic markets of 2020, and the inflation volatility of 2022–I’ve found the most important tools aren’t products at all.
They’re diversification and communication.
Diversification is straightforward: don’t put all your eggs in one basket. It’s simple, but it still matters, especially when markets don’t cooperate.
Communication is the one people tend to overlook.
The biggest risk I see for many investors isn’t market volatility itself; it’s being forced to sell during a temporary downturn. When we understand a client’s goals and cash flow needs, we can build a plan to help avoid those forced sales.
Asking about clients’ lives, hearing what’s ahead–those conversations are essential. And, as my team will tell you, they’re also our favorite part of the day!
