Profitability Squared, Inc.

05/12/2026

Starting our employee spotlights back up now that tax season is over, starting with our own, Jamie Nelson 🤪
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Jamie joined the Profitability Squared team in 2025 after relocating to Alabama. She brings over 20 years of experience in accounting, along with a strong background in organization, client support, and financial administration. Jamie also holds an Associate’s degree in Pharmacy Science, which reflects her dedication to learning and attention to detail.

At Profitability Squared, Jamie assists with various accounting functions, including sales tax filings, client support, and other financial processes that help keep businesses organized and compliant. She enjoys helping business owners stay focused on growing their companies while knowing their financial responsibilities are being handled with care.

Jamie is proud to be part of the Profitability Squared team and values the opportunity to support both the company and its clients.

Jamie’s favorite things include a good crisp Dr. Pepper, watching reality tv, and cooking and baking yummy foods for her loved ones 💚

If you can’t catch Jamie at the office, feel free to email her at [email protected] or [email protected]

03/04/2026

This is who…..
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02/21/2026

✨EMPLOYEE SPOTLIGHT✨

Meet our payroll specialist, Deana Hines!

Deana is a graduate of the University of North Alabama (2020) with a Bachelor’s degree in Social Work. After graduating from college, she moved back to the Birmingham area to be closer to her family. Deana’s background includes customer service, working with all different backgrounds, and connecting with various resources and agencies. Deana originally joined the Profitability Squared team back in 2021 after graduating college, but left to pursue her work with Foster Children. She has since joined our office again and is proud to be processing payroll for our clients here at Profitability Squared.

If you can’t find Deana at work, she’s probably spending time with her husband Triston, and two boys Elijah and Hudson. If not with them, she’s probably watching trash tv with her mother in law or reading a good book 🤪

If you need to reach her, email her at [email protected] or at [email protected]

02/10/2026

✨EMPLOYEE SPOTLIGHT✨

Meet our CAO/Senior Accountant, Jennie Boswell!

Jennie is a graduate of Baker College (Owosso, MI) where she received a Bachelors of Business Administration with Concentration in Accounting (2013) and a Masters of Business Administration (2015). She grew up in Shelby County, Alabama where she graduated from Shelby County High School. While pursuing her degrees, Jennie began her 7.5-year degree in the banking industry.

Jennie began her banking career as a teller and quickly promoted to CSR, Community Advocate, Prepaid Visa Card Administrator, and Commercial Loan Assistant. In 2014 she left the banking industry to pursue a career with Shelby County Schools as a Bookkeeper/Office Manager. After relocating to Northwest Alabama in 2016, Jennie began to pursue other interests and passions. There she spent 3 years volunteering her time as a Firefighter/First Responder and Fire Department Chaplain while working full-time and raising her children. During this time, Jennie acquired extensive payroll and human resources knowledge as she became the Payroll Coordinator at TRU-Lynn (a Clayton Homes company). She managed and completed all payroll and human resources duties for approximately 280 employees.

In 2021, Jennie moved back to her hometown and began working for Profitability Squared. She brings the aforementioned skills and knowledge as well as knowledge in sales tax, accounting, tax preparation and problem resolution. Because of Jennie’s belief that continuing education is imperative to ensure the most accurate services provided to the clients of Profitability Squared Inc, she continues to study accounting principles and tax laws.

In her not so busy time during tax season, Jennie enjoys spending time with her 3 kids, family, friends, and her new puppy, Phoebe Snickerpoodle 🐾

The best way to reach Jennie during this time is to email her at [email protected]

02/07/2026

✨EMPLOYEE SPOTLIGHT✨

Meet our CEO/ Staff Accountant, Haley Finlay Hammond!

Haley Finlay Hammond serves as the CEO and Staff Accountant of Profitability Squared, Inc. With years of experience managing the company, she specializes in Payroll, Sales Tax, Entity Setups, and Income Tax. She also manages the general operations of our office and employees. Haley and Jennie work together to ensure efficiency, order, and accuracy in all aspects of the office's work. Trust Haley and her team to handle your financial needs with expertise and care.

If you can’t find Haley at work, she’s probably spending time with her husband, Dustin, and daughter, Harper. Or with a cozy blanket getting into the world of a good book! 📚

If you need to reach out to Haley, feel free to send her an email at [email protected]

12/31/2022

Happy New Year from P2!

12/31/2022

Happy New Year, everyone! We're open and gearing up for the new year, which means tax season is around the corner! Come and see us for your individual or corporate needs!

10/26/2022

Profitability Squared, Inc. is seeking to hire a Receptionist and a Bookkeeper. If you are interested, please email your resume and request for application to [email protected].

12/16/2021

Merry Christmas from P2!

05/16/2020

Hey everyone! We've changed our address to:

450 Office Park South
Suite 200-B
Birmingham, AL 35226

We are still closed to the public, but we will update you when this changes. Stay safe out there!

04/03/2020

https://www.sba.gov/funding-programs/loans/coronavirus-relief-options

We’re here to help you overcome the challenges created by this health crisis. We offer multiple funding options for those seeking relief. Read more below.