07/17/2026
Business owners get on a call with me and go “wait… who are you?”
Fair. Tattoos, piercings, and I’m not the accountant.
I run growth at Cherokee CPA. Sales and marketing. And I’m going to say something the partners probably don’t love hearing: I’m a terrible salesperson.
I can’t fake it. If we’re not a fit, I’ll say so on the call. I’ve told people to go work with someone else.
Turns out that’s exactly why owners stick with us. You’ve been sold to your entire career — software you didn’t need, a consultant who handed you a slide deck for five grand, an agency, a “growth guy.” You can smell a pitch coming from the parking lot.
The only test that actually matters when you’re picking a CPA is in the video. 👆
Does anybody over there call you when nothing’s on fire?