05/21/2026
Welcome to another empowering episode of Women Behind the Millions, where we shine a light on the stories, strategies, and passions of women making waves in the financial industry. This week, Jessica Weaver sits down with Colleen Goodwillie, whose work goes beyond numbers—rooted in both strategy and lived experience, Colleen is transforming what it means to guide clients through their financial journeys.
In this episode, Colleen Goodwillie gets candid about her path into finance at the height of the post-2008 recession, the challenges of starting from scratch, and the bold decision to bet on herself by cashing out her own 401(k) to launch her practice. She shares how deeply personal moments—like witnessing her mother’s divorce without a financial plan—shaped her mission to help other women gain confidence with their money, especially through major life transitions.
Together, Jessica Weaver and Colleen Goodwillie discuss the importance of a written financial plan, why tax planning is the hidden key to a successful retirement, and how being a mother shapes Colleen’s approach to balancing business with family. You’ll come away inspired by Colleen’s resilience, authentic advice, and commitment to building a new model for women in wealth.
