GlobalScript

GlobalScript GlobalScript is a global content strategy developer and publisher. Unify and streamline messaging internationally. Visit globalscript.com to learn more.

With GlobalScript services, an organization can create and publish consistent content in less time. GlobalScript offers services and training to assist in increasing an organization’s productivity and the quality of its content development while accounting for language translation needs. GlobalScript provides organizations with content strategy solutions that efficiently and effectively enhance co

ntent development and delivery, including: writing and translation services, global content development and strategy, globalization management and multichannel publishing capabilities. Effectively leverage your organization’s content and improve time-to-market with GlobalScript.

Culture can't be ignored when crafting international communications
04/01/2013

Culture can't be ignored when crafting international communications

03/18/2013

David Smith will appear on a Successful Entrepreneurs panel for the Albany-Colonie Regional Chamber's Entrepreneur Boot Camp Tues, March 19 at 5:30

David Smith will present on translating eLearning courses at the Lectora User Conference!
03/14/2013

David Smith will present on translating eLearning courses at the Lectora User Conference!

Learn the steps to translate courses into multiple languages to increase course accessibility. Discover key localization considerations to ensure culturally appropriate and effective courses.

Nice SEOMOZ article on the importance of translation for international SEO.
02/15/2013

Nice SEOMOZ article on the importance of translation for international SEO.

These days, product or marketing managers are often given ridiculously short deadlines to do multilingual product launches – everything from websites, to compliance documentation, to manuals, to brochures and marketing materials. And it’s all needed yesterday in a dozen or more languages. Internatio...

Mind/content mapping is a great tool for planning and organizing your content for your audience. Just make sure you also...
09/26/2012

Mind/content mapping is a great tool for planning and organizing your content for your audience. Just make sure you also have a plan for organizing, managing and manipulating it on your side as well!

This is a short and simple guide to content mapping (a visual technique that can help you in planning your site's content).

Wall Street Journal: Chinese Consumers Increasingly Divided
09/24/2012

Wall Street Journal: Chinese Consumers Increasingly Divided

Selling to China’s diverse 1.34 billion has long been a challenge for many companies, but the difficulties are mounting as China’s population of consumers divides even further along class lines.

Apple's new iOS map misidentifies Irish cafe as an airport >> Never assume when localizing content!
09/20/2012

Apple's new iOS map misidentifies Irish cafe as an airport >> Never assume when localizing content!

You know who hates Apple’s new iOS maps? The Irish government, of course. Ireland’s Justice Minister has been in touch with the company to complain that the map incorrectly identifies A...

Wireless broadband plan - will millions of Indians have online access for the first time?
09/18/2012

Wireless broadband plan - will millions of Indians have online access for the first time?

MUMBAI—In December 2010, Mukesh Ambani, India’s richest man, circulated a 36-page handwritten memo to executives that spelled out his plans to build one of the world’s most advanced telecommunications networks.

Will mirroring Facebook's design and timeline prove a good strategy for Chinese social network Renren?
09/14/2012

Will mirroring Facebook's design and timeline prove a good strategy for Chinese social network Renren?

China may not have Facebook, but it looks like the country is getting timeline. Renren, a Chinese social media site, has pretty much copied the design of Facebook's timeline, right down to the introduction page.

[Case Study] 7 Step Content Marketing Plan (Pre-Internet), Its Success, and Today's Relevance
09/13/2012

[Case Study] 7 Step Content Marketing Plan (Pre-Internet), Its Success, and Today's Relevance

This 7-step content marketing plan helped a small Seattle stereo equipment retailer work its way up to an $87 million buyout and a nationwide presence.

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