06/26/2026
If you're running an HVAC, plumbing, or electrical business between $1M and $10M, you're probably spending somewhere between $50,000 and $500,000 a year on marketing. Google Ads, Local Service Ads, Angi, Facebook, direct mail, SEO, and more; the channels stack up fast.
One of our clients spent $100,000 in a single quarter. When asked which channel was performing, the answer was: "Google, I think."
If your marketing agency isn't showing this information to you, then your bookkeeping can save the day!
The data to answer this question exists in your business right now. The problem is that it lives in two places. Your costs are in QuickBooks Online, and your revenue attribution is in your Field Service Management (FSM) software. Until someone connects them, you're guessing.
Here's exactly how to stop guessing:
Most contractors spend 5–10% of revenue on marketing with no idea which channel is generating return. Here's how to connect QuickBooks and your FSM to calculate real ROI by channel every month.