Catrina M Craft

Catrina M Craft I teach Wealth Building, Tax Savings Strategies, and Business Profitability

More profit. Less to the IRS. Here's how. join.craftmoreonline.com/webinar

CPA | Tax Strategist for 6–8 Figure Entrepreneurs
Free 👇🏽 The Craft Gap
Stop Overpaying the IRS. No annoying tax professional lingo. Just straight, authoritative and friendly advice. Visit us: www.cmcraft.com Or give us a call: (214) 989-7344

09/04/2026

Wealth Tip for 2026: Give to Charity, Save Massive Tax 💰

Planning to donate this year? Don’t just give cash! The wealthy use a smarter strategy:
✅ Donate appreciated stocks or assets instead of cash
✅ Avoid capital gains taxes on asset sales
✅ Deduct the full market value of your donation

This is how the rich give and keep more of their wealth. Are you leveraging this strategy? 🤔

Same revenue. Same team. Same clients. Same year.One professional service firm owner's tax bill and another's, side by s...
09/04/2026

Same revenue. Same team. Same clients. Same year.

One professional service firm owner's tax bill and another's, side by side, would look nothing alike, not because one broke the rules, but because one had a strategy and the other had compliance.

Compliance keeps you legal. Strategy keeps your money.

Most CPAs stop at "filed correctly." That's the floor, not the ceiling.

Comment "GAP" and I'll send you the free Tax Leak Diagnostic. 45 minutes, $5K+ in savings identified or it's free.

*Illustrative example based on aggregate client patterns. Individual results vary.

09/01/2026

You might be owed thousands. Here’s why...

Let me break this down with a real client story.
They came to me for CFO services, and one of the first things we did was look back at their last three years of tax returns. Because yes, you can amend them and get money back.

And guess what?

“We found that the tax compliance officer was telling this client that they could not deduct several items that they should have deducted.”

We’re talking about valid strategies like the home office deduction, hiring your children, and travel that was actually business-related.

Once we cleaned that up and submitted those amended returns, we got the client $30,000 back.

Too many agency owners are missing money they already earned, not because they’re reckless, but because they’ve been told the wrong thing.

If your accountant only files and never looks back, forward, or deeper, it’s time for a better strategy.

Start with the Craft Money Map.
👉 https://www.craftmoneymap.com/

08/30/2026

There’s a lot of hype around AI right now.

And while I do believe it’s powerful… I also think people are overestimating what it can do, especially when it comes to taxes.

On the The SharkPreneur Podcast with Seth Greene, I explained:
“I’ve seen AI opportunities in accounting… but it won’t give you all the answers.”

That’s the key.

Because:
• AI can help you move faster
• It can support systems and processes
• But it can’t replace strategic thinking

Tax strategy isn’t just data. It’s interpretation, timing, and experience.

And when AI “misses something,” it doesn’t know what it missed… unless you do.

That’s why I combine technology with real strategy, not one without the other.

Because the goal isn’t just efficiency… it’s accuracy and results.

If you want a smarter approach to using both strategy and technology → book a call:
https://craftmoneymap.com/

Full episode here:
https://youtu.be/TRrp-Q6Xico

The biggest tax opportunity isn't a deduction.Most business owners spend all year chasing write-offs. New equipment. Sof...
08/29/2026

The biggest tax opportunity isn't a deduction.

Most business owners spend all year chasing write-offs. New equipment. Software subscriptions. Meals. Travel.

And yes, those help. But they're not the real lever.

The real opportunity? Timing.

When you recognize income matters just as much as how much you earn.
When you pay expenses matters just as much as what you spend on.

For 7 and 8-figure service firm owners: agencies, consultants, training companies, timing decisions can shift tens of thousands of dollars from one tax year to another.

A few examples:
📌 Deferring a large client payment into January instead of December
📌 Accelerating expenses before year-end when you know income is high
📌 Timing distributions strategically based on your projected tax bracket
📌 Planning major purchases around your firm's cash flow and tax position

Most CPAs file what already happened. They don't help you plan what's coming.

That's the gap.

If your current advisor isn't having timing conversations with you mid-year, you're probably overpaying.

08/27/2026

Not All Travel is a Tax Write-Off! ✈️

A staycation down the street? Not deductible.

But if you're traveling for business, you can write off:
✅Flights
✅Car rentals & gas
✅Hotel stays (outside your home city)

Just keep your receipts and make sure it’s for a legit business purpose!

Want to maximize your tax deductions? DM me. 💰

Your CPA filed your return accurately.And you still overpaid by $40,000.This is the reality for many 7 & 8 figure expert...
08/25/2026

Your CPA filed your return accurately.

And you still overpaid by $40,000.

This is the reality for many 7 & 8 figure expert service firm founders. The return was correct. The strategy was missing.

Here's the distinction most founders never hear:

Your CPA's job is to report what happened.
A tax strategist's job is to shape what's going to happen.

Both are necessary. Only one builds wealth.

I call this The Craft Money Gap, the distance between what your firm earns and what you actually keep after taxes, after an entity structure that was never revisited, after years of compliance-only advice that filed accurately but never planned proactively.

The gap doesn't just stay the same as revenue grows. It often widens.

Why? Because every dollar of revenue growth without an updated strategy often means a larger tax bill — not larger personal wealth.

Here's what proactive tax strategy looks like in practice:

→ Entity structure reviewed annually, not set once at startup
→ Owner compensation structured for tax efficiency, not convenience
→ Retirement vehicles maximized as a tax reduction tool, not an afterthought
→ Deductions captured year-round, not scrambled in April
→ Cash flow, asset protection, and tax strategy coordinated — not siloed

The tax code rewards strategy. Not just fairness.

The founders who understand that distinction keep significantly more of what they earn, the ones who don't keep funding a system that was never designed with them in mind.

The wealthy don't just have better accountants. They have strategic partners who build systems around their income year-round.

That's the difference.

What's one tax strategy you wish you had implemented sooner in your business?

08/24/2026

🗝️ Real people, real results: Hear what our satisfied customers have to say!

Are you wondering what it’s like to work with our company? Are you curious if we can really deliver on the promises we make?

Look no further - our valued customers have spoken and we are proud to share their results!

Do you want to work with us? Click the Link in Bio!

08/22/2026

Stop Overcomplicating Tax Deductions! 💰

If it's ordinary & necessary for your business, it's a write-off, simple!

But what's "ordinary & necessary" varies by industry, and the IRS scrutinizes these claims closely.

A tax strategist ensures you claim everything you're entitled to while staying audit-proof.

Don't let misinformation cost you money. Stay organized, track your expenses, and keep more of what you earn.

Want to maximize your tax savings? DM me "Tax Savings" now! 🚀

08/19/2026

Right now, a lot of people are interested in buying automobiles, and a major tax deduction is back. If you buy a heavy SUV over 6,000 pounds gross vehicle weight, you can qualify for a 100% deduction if your business is profitable.

For example, a recent client purchased an electric Rivian heavy SUV for around $85,000. By deducting 100% of that vehicle to reduce their business income, they were able to save $22,000 in taxes based on their tax bracket.

🎧 Watch the full episode of the Leaders & Legacies Podcast with Craig Andrews here to secure your financial future: https://zurl.co/lbxrO

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75231

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