07/06/2026
๐๐๐ฒ๐ฟ๐๐ฏ๐ผ๐ฑ๐ ๐ธ๐ฒ๐ฒ๐ฝ๐ ๐ฎ๐๐ธ๐ถ๐ป๐ด, โ๐ช๐ต๐ฒ๐ฟ๐ฒ ๐ฎ๐ฟ๐ฒ ๐๐ต๐ฒ ๐๐ผ๐๐ฒ๐ฝ๐ต๐ ๐ป๐ผ๐?โ
Weโre right here. Building. Serving. Growing.
I was watching Stephen A. Smith interview ๐๐ถ๐น๐ฏ๐ฒ๐ฟ๐ ๐๐ฟ๐ฒ๐ป๐ฎ๐, and one thing really stood out. Gilbert talked about finally owning 100% of his brand after a janky contract tried to take everything he built brick by brick. He also spoke about what happened after he left views dropped, subscribers declined, interest faded, and people realized the brand had been built around the leader.
That resonated with me because weโve lived our own version of that story.
In 2025, we learned some hard lessons about contracts, business, ownership, and loyalty. But through every challenge, one thing never changedโฆ
๐ง๐ต๐ฒ ๐๐ผ๐๐ฒ๐ฝ๐ต๐ & ๐๐ฆ๐ ๐๐ด๐ฒ๐ป๐ฐ๐ ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐ ๐ต๐ฎ๐๐ฒ ๐ต๐ฒ๐น๐ฝ๐ฒ๐ฑ ๐๐ผ ๐บ๐ฎ๐ป๐ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐ณ๐ฟ๐ผ๐บ ๐ฒ๐๐ฒ๐ฟ๐ ๐ฏ๐ฎ๐ฐ๐ธ๐ด๐ฟ๐ผ๐๐ป๐ฑ ๐ฏ๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐ผ๐๐ฟ ๐บ๐ถ๐๐๐ถ๐ผ๐ป ๐ต๐ฎ๐ ๐ฎ๐น๐๐ฎ๐๐ ๐ฏ๐ฒ๐ฒ๐ป ๐๐ต๐ฒ ๐๐ฎ๐บ๐ฒ: ๐ฆ๐๐ฅ๐ฉ๐ ๐ฃ๐๐ข๐ฃ๐๐.
Not chase titles.
Not chase popularity.
Not chase validation.
๐ฆ๐ฒ๐ฟ๐๐ฒ ๐ฃ๐ฒ๐ผ๐ฝ๐น๐ฒ.
Today, ๐๐ฆ๐ ๐๐ด๐ฒ๐ป๐ฐ๐ ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐ is a 100% ๐ถ๐ป๐ฑ๐ฒ๐ฝ๐ฒ๐ป๐ฑ๐ฒ๐ป๐๐น๐ ๐ผ๐๐ป๐ฒ๐ฑ ๐ฎ๐ป๐ฑ ๐น๐ถ๐ฐ๐ฒ๐ป๐๐ฒ๐ฑ ๐ฎ๐ด๐ฒ๐ป๐ฐ๐. We answer to our purpose, not politics. We donโt have to compromise who we are to serve families.
If Gilbertโs story teaches anything, itโs this: ๐ข๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐บ๐ฎ๐๐๐ฒ๐ฟ๐. But so does ๐น๐ผ๐๐ฎ๐น๐๐. Pay attention to who stays when things get difficult. Pay attention to who believes in the mission not just the moment.
To everyone who stood by the Josephs during one of the toughest seasons of our lives and business, ๐๏ฟฝ
