10/23/2026
NIL income can add up quickly. So can the financial questions that come with it.
For athletes earning money through sponsorships, appearances, social media or brand partnerships, a few things are worth getting organized early:
• Track every source of income
• Keep business and personal spending separate
• Save for taxes as money comes in
• Keep receipts and records for legitimate business expenses
• Pay attention to income earned in different states
• Think about retirement and long-term savings earlier than you might expect
• Revisit your business structure as income grows
For many college athletes, this is the first time they’re managing income like a business owner.
Our latest article breaks down what to keep an eye on and where an accountant can help.
Read more: https://cjbs.com/athletes-are-content-creators-now-what-nil-means-for-the-business-behind-your-brand/