Finance Pals

Finance Pals Financial Forecasting, Accounting and Bookkeeping for startups and small businesses

The number one reason that business fail is that they run out of money and Finance Pals helps with that. We help companies grow smart by creating forecasts so that they can figure out when to hire new employees, spend more on marketing or even launch a new service line. We also help with boring bookkeeping that some people hate so that business owners can spend their time running and growing the b

usiness and not worrying about why their accounting software does not match their bank account. We do reporting and uncover issues with the business such as not billing clients correctly or understanding which parts of the business are most profitable so that owners can make strategic decisions to invest more in the most profitable parts of their business. All businesses need finance help but most can not afford to hire a CFO or even a full time finance person, so Finance Pals helps by offering quality part time help. We are cheaper than our competitors and have excellent startup experience because we founded 4 other businesses including 2 business to consumer businesses. We help you understand the trends in your business so that you can make informed strategic decisions and get early warnings signs if areas of your business are struggling. Owners are focused on running the business and meeting client demands and benefit greatly from a partner that helps them to understand their profitability and cash flow. Initially Finance Pals started by trying to creating business plans and financial projections for very new startups. It turns out that startups at the stage of creating business plans are not ready to pay for consulting help and there are a lot of good free resources to help companies get off the ground although I still talk to founders about their business plans and I help guide them towards free resources. When I was at a networking event at Denver Startup Week I met someone that needed financial forecasting and bookkeeping help. I starting working for Jeff the owner at Great Dental Websites and discovered that there was a big need for my services for companies that were still too small to hire any full time finance staff. I updated my linked in profile about a week later and within another week one of my old friends form Accenture reached out to me and eventually became my 2nd client. Originally Fiance Pals was just a side business to make some extra cash while I was working on other startups. Then I got a referral client and formally launched Finance Pals within the next month. Now that I have launched I can look back on it all and it makes sense but it did not all come to me in some vision. It was an iterative process of trying to find my exact niche where my skills were very valuable to clients.

Look beyond revenue, growth and profit to truly understand your business.
10/21/2021

Look beyond revenue, growth and profit to truly understand your business.

Revenue, Profit and Growth are metrics a lot of owners use incorrectly and build an unsellable business. Correct the mistakes you are making.

Lots of great companies moving or starting up in Denver. Global issues (supply chain, vaccinations) and local hiring iss...
09/30/2021

Lots of great companies moving or starting up in Denver. Global issues (supply chain, vaccinations) and local hiring issues are causing business issues. Check out more here -

We believe major global economies are transitioning from an early economic recovery to a mid-cycle recovery. Consumers and business are likely to still spend strongly but the rate of growth and activity in the economy should moderate in 2022.  Inventory shortages caused by supply chains snarled b...

Stock market bubbles, inflation, new meme stock = Support.com, 1099s, Denver events and more in this months newsletter :...
08/30/2021

Stock market bubbles, inflation, new meme stock = Support.com, 1099s, Denver events and more in this months newsletter :)

https://mailchi.mp/financepals.com/denver-startup-news-events-may-2020-19316405

Denver Film announced Thursday that the 44th annual edition of the festival will return from Nov. 3-14, with screenings at Sie FilmCenter, McNichols Civic Center Building and Ellie Caulkins Opera House, with likely more locations to be added in the near future. 

Check out our thoughts on China and Post Pandemic trends
07/30/2021

Check out our thoughts on China and Post Pandemic trends

With the majority of its customers based in North America, it made sense for New Zealand-based SaaS startup FileInvite to explore the U.S. for its newest headquarters.  FileInvite considered a variety of factors in choosing its next city, including the time zone juxtaposition with New Zealand, the ...

Sometimes its great to take a day off and play golf :)
07/12/2021

Sometimes its great to take a day off and play golf :)

I wanted to post some pics mostly to thank Knight Hinman and Rick Arthur for hosting amazing golf days at Bear Dance and Fossil Trace. If you love golf you should reach out to them to get on their list of people who love golf.

Podcast on Bookkeeping, Budgeting and Profitability. Thanks Rialto Marketing for hosting me :)
07/12/2021

Podcast on Bookkeeping, Budgeting and Profitability. Thanks Rialto Marketing for hosting me :)

I had the pleasure of being on the Rialto Marketing Podcast with Tim Fitzpatrick. We covered some great topics including – How can people be more efficient with bookkeeping? What do people get wrong when it comes to budgeting and planning? How do companies improve growth, profitability and. cash f...

Lots of crypto graphs and other Denver news and events. Happy Memorial Day everyone -
05/28/2021

Lots of crypto graphs and other Denver news and events. Happy Memorial Day everyone -

Could PPP end with money still remaining?  Small businesses only have a short amount of time left to get a loan, with the deadline for new PPP applications is May 31.  SBA then has through the end of June to finish processing them.  Experts have previously said there is a chance the program coul...

One way to improve your bookkeeping is to automate as many tasks as possible, so we started a new series of articles and...
04/27/2021

One way to improve your bookkeeping is to automate as many tasks as possible, so we started a new series of articles and videos on automating bookkeeping. Here is a video and article of how to automate AR reminders in QBO.
https://www.financepals.com/automate-ar-reminders-in-qbo/


One way to improve your bookkeeping is to automate as many tasks as possible. One task that everyone hates is AR follow up. AR is accounts receivable, which is the invoices that your company has sent customers that have not been paid yet. Getting your customers to pay is not as easy as it should Rea...

08/02/2017

We don't post our articles on FB very often. If you want to see our most recent articles connect with me on linkedin - https://www.linkedin.com/in/paulheffner/ or go to our blog - http://www.financepals.com/blog/

View Paul Heffner, Finance Help for Startups’ professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Paul Heffner, Finance Help for Startups discover inside connections to recommended job candidates, industry experts, and business partners.

Please vote for me to present at Denver Startup Week - "How to Get Funding - Master Your Pitch and Financials" A Panel S...
07/02/2016

Please vote for me to present at Denver Startup Week -
"How to Get Funding - Master Your Pitch and Financials"
A Panel Session on pitching and financial analysis with Finance Pals and Pitch Deck Fire - http://www.denverstartupweek.org/panel-picker/2089-how-to-get-funding-master-your-pitch-and-financials

In today's startup market, there are a lot of companies seeking funding. Investors are constantly being pitched to, so in addition to having a killer idea you also need to stand out from the crowd. How you pitch your company and back it up with clear financials can make or break your success. Learn…

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417 Albion Street
Denver, CO
80220

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