On the one hand, there are the banks: conservative, impersonal, and far from forward thinking. Banks are unspectacular in every way, including the returns you can expect from your investments. No one is happy with the service they get from their bank. And after the financial debacle of the last few years, banks have lost credibility, respect and the public’s trust. On the other hand, there are the
brokerage houses: more worldly. More sophisticated. Pricier, perhaps. Positioned for the wealthier among us. They deal with complicated financial instruments. They have greater expertise in “risk taking.” And after the financial debacle of the last few years, they too have lost credibility, respect and the public’s trust. Stuck in the middle is the “earnest investor”: The person who recognizes the value of having a plan, and who yearns for more than a bank -- but is too nervous, or unknowledgeable, or untrusting, or unsophisticated to feel comfortable at a big brokerage house. Those are the people -- and this is the market -- that PDS Planning strives to help.
