08/26/2026
By 2030, women are expected to control nearly two-thirds of private wealth in the United States, representing roughly $30 trillion, according to a landmark 2020 study by McKinsey & Co.
That shift is already underway.
More women than men now graduate from college. Women-owned businesses generate more than $2.7 trillion in annual revenue.
And because women statistically live longer than men, many also manage the final, and often most complex, chapter of a family’s financial life.
The numbers tell an important story:
🔸 Women make or influence a growing share of household financial decisions.
🔸 Yet many still report feeling less confident, less heard, and less well served by traditional financial preparation.
🔸 That gap isn’t about ability. It is about whether the guidance, questions, and process reflect the realities of modern wealth.
Today is Women’s Equality Day.
A financial strategy should reflect the life being built and the goals that matter most for women and men alike: family dynamics, longevity, business ownership, caregiving, legacy, and the financial decisions that shape what is possible.
Does yours?