09/01/2026
Yep...Sentinel Wealth Advisory Group got a makeover.
Or, as our clients and team have affectionately called us for years, SWAG*.
We figured it was time to make it official.
Now, we know a post about a rebrand might have you tempted to keep scrolling. But c’mon, there were color swatches, vision boards, and some surprisingly strong opinions about fonts. Stay with us here.
Wealth management, we know. Design? Not so much. So we trusted our brand strategy partner, Studio Oi, and spent the past year digging into something we do know: who we are.
What matters to us? What do our clients value about working with us? How do we live our values? What makes our approach different? And how do we retain everything that makes us SWAG while making the brand feel even more like us?
Because we weren’t looking to become something new; we’re still the same people, bringing the same disciplined thinking, personal connection, and real-world perspective to our clients’ financial lives.
We just wanted the outside to finally match what’s always been on the inside.
And we think it does. New logo. New colors. New look. Same SWAG. Just more of it.
Over the coming weeks, we’ll share more of the thinking, conversations, and decisions that got us here. Oh, and of course, the asterisk. Follow along.
SWAG*
The confidence to achieve more.
*Sentinel Wealth Advisory Group
