07/16/2026
Revenue and cash flow are not the same number — and the gap between them is where a lot of growing businesses get into trouble.
A business can be profitable on paper and still run out of room to operate. Customers paying on 60-day terms. Payroll hitting every two weeks. A new hire starting before the revenue they support shows up.
None of this is unusual. What makes it manageable is visibility — knowing when money is coming in, what's committed going out, and what the next 60 to 90 days actually look like.
Leaders who forecast regularly make fewer reactive decisions. Not because they predicted everything correctly, but because they had enough lead time to adjust.
At Ospino Consulting, we help business leaders build the forecasting habits that create that kind of clarity.