07/21/2026
The independent channel isn't growing because advisors want to leave.
It's growing because advisors want to build.
According to Cerulli Associates, advisor-managed assets in the independent broker-dealer channel grew 21.5% in 2024, outpacing every other advisor channel.
The reasons are straightforward:
โข Greater control over the client experience
โข The ability to build real enterprise value
โข More flexibility in how a practice grows and evolves
For many advisors, the conversation has shifted from compensation to ownership.
Not just what they earn today, but what they are building for the future.
If you were designing your ideal practice from the ground up, what would it look like?
Source: Cerulli Associates, U.S. Broker/Dealer Marketplace 2025 https://loom.ly/42ekZj4
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