Joseph L. Rosenberg CPA, 135 Columbia Tpke, Florham Park, NJ (2026)

Located in Florham Park, New Jersey, the firm works with both small business owners and individuals. Areas of service include tax preparation and planning, business planning, Quickbooks setup and review and general business consulting. Rosenberg CPA has been named the United States Small Business Administration Accountant Advocate of the Year for both New Jersey and its Region 2. He has also been

a teacher and consultant at various NJ Community colleges, Small Business Development Centers, and a micro lender. He also writes a monthly business column for the Caribbean and Hispanic American Business Journal.

► Services:
● Accounting Services
The firm prepares financial statements on both the cash basis and the income tax basis in addition to in accordance with Generally Accepted Accounting Principles (GAAP) for use by banks, investors, and other third parties. Our firm will also prepare custom financial reports for internal, managerial use.

● Business Planning
The firm will provide business planning services for both businesses and individuals needing either financing for their startup or existing business or for an operating guide to provide for business growth. Services include writing, reviewing or editing the narrative, preparing and compiling financial projections, and selecting appropriate supporting documents for the plan or loan package. The firm will assist in contacting potential sources of financing and will work with you to obtain the desired capital.

● Bookkeeping/Write-Up
The firm provides bookkeeping services, including general journal and subsidiary ledger maintenance, bank statement reconciliation, and receivables and payables tracking and analysis.

● Cash Flow & Budgeting Analysis
The firm offers cash flow and budgeting analyses that can help you minimize cost overruns, lost purchase discounts, and uncollectable receivables.

● Forensic Accounting
Mr. Rosenberg has testified as an expert witness. The firm is available to review business records to uncover financial irregularities.

● Tax Services
The firm offers a full range of tax planning and compliance services, and will work with you throughout the year if necessary in order to minimize your total tax burden. The firm also prepares all federal, state and local tax returns for individuals and businesses. If you are audited, the firm will represent you before the Internal Revenue Service and the State Division of Taxation.

● Tax Planning
The firm continuously monitors federal, state, and local tax law changes to allow its clients to minimize current and future tax liabilities. While taxes can be monitored all during the year, some individuals and businesses obtain a year-end review to find out what their expected tax liability might be. They then have the opportunity to implement strategies before year-end to reduce taxes.

● Payroll Services
The firm offers payroll preparation and payroll tax reporting services, including calculation of withholding for bonuses, and tax deposit requirements..

● Sales Tax Services
The firm prepares all sales tax filings and offers full sales tax audit representation.

● Estate, Gift and Trust Tax Return Preparation and Planning
The firm provides preparation of federal and state estate, gift, and trust tax returns. The firm also provides tax planning in order to minimize the impact of estate, gift, trust and individual taxes.

● Accounting Software Selection & Implementation
Need help with accounting software selection and implementation? Our firm will help you select the software that's right for you and will teach you how to use it effectively. Rosenberg is a Certified Quickbooks Advisor.

● Buying & Selling a Business
Mr. Rosenberg offers four times a year a class on Buying a Business. These classes are held at County College of Morris and Sussex County Community College. Please check the continuing education catalogues of those colleges for the exact dates and times of the classes. The firm advises prospective business purchasers about local market conditions, industry trends, and the financial condition of an acquisition candidate. If you are selling a business, the firm can offer advice for obtaining the best possible sales price and contract payout terms..

● Consulting Services
Our company offers a wide range of business consulting services to help you improve business operations, boost efficiency, and increase the bottom line.

08/25/2026

How to play the market, and your vote.
This message is written in the tone of civility that we don’t see much of these days.
Labor Day in the United States used to be the startup of the political campaign season through election day. Not any longer. There are almost a dozen pieces of email daily to chip in some funds,and a heads up on who around the county can use some help. Those who have a casual interest in the election season may want to take a look at the map themselves. See if you recognize the names and the experience in public life to date, if that matters to you. We are at war against Iran, and supporting the Ukrainians in the defense of their country. Support for Israel used to be a bi-partisan story and today it’s not that clear.
Interest rates are creeping upward as inflation refuses to dim. The social fabric of America is challenged as thousands have taken to protest the current administration’s priories while others support the President.
Will we see peace efforts prevail, a reduction of inflation leading to lower prices, and a pullback of efforts to detain and deport people in this county during the next few weeks of the election season?
If you anticipate the current administration taking steps where their policies may result in better times for Americans, which companies and industries will benefit from those efforts? Which will benefit under a change in the party in power, at least in the legislature. Historically the party out of power makes a comeback during the midterm elections. Will this year be any different?
If it’s all about getting your team out to vote on election day, what will you do differently this ear, to make the extra effort to get your voters out to the polls?
And if you have been silent in past elections, is this the year to try to sway voters to your point of view?
Some social media sites are known for their business environment, while others are more social. Do you tailor your message depending on where you post?
Some will welcome moderation, while others will say there is no place for discourse as the stakes are too high. While it is still early , make sure you are registered to vote if you have moved, or if there are laws or circumstances in your state this year that require confirmation of your rights.

08/24/2026

Trying to get in a last days of summer vacation? If so don't forget that in the USA quarterly estimated taxes are due September 15. You may need to keep your books up to date before finalizing your estimated tax payment. If you are using the safe harbor method building on your 2025 tax, then you may not need a precise amount for 2026. Just make sure you are tracking what your actual tax will be even if your estimate can be smaller.

07/27/2026

The new trump accounts became available July 4, and now they have meaning to me as my daughter gave birth the other day to her second daughter. A thousand dollars awaits the child, thanks to language in last year’s tax law to start an investment account for the child’s future. Family members and employers can contribute funds to the account and it will grow tax free into the future. The funds will convert to an IRA account, and be subject to the usual penalties for early withdrawal generally before age 59 and a half, and required minimum distributions by the age of 73 now and set to increase in the future.
Each family should take the opportunity to project into the future as to what awaits this child from both a successful career or marriage as well as potential inheritances from its parents, grandparents, or others. Do you ever think of planning 50, 60,or 70 years into the future where you think of goals and how those objectives can be reached?
The tax laws constantly change. Sometimes the wealthier classes are taxed more, and other times are taxed less. Affordable health care plans for those in need get government help, and then at other times it is taken away. Parents would transfer income producing assets to their children to have the family taxed at lower rates for the kids, except when they are in the college age period, when a “kiddie tax” generally removed the savings on transferring the assets to the children.
Some families set up custodial accounts for children. Others create trusts with family members or independent fiduciaries acting as trustees of the funds set aside. Others create section 529 accounts used generally for education. Sometimes your individual state law may help you in making your selection of different paths to take. Check the rules on inheriting funds from others to see which is the best plan for your family to take in managing the tax burden on those funds, especially if a sizeable amount of inheritance will be taxed over a ten year period, or even shorter.
There is never one ideal time to do a review of your financial picture, but changes in the size of the family are certainly a good time to consider.

06/28/2026

Passed my 2026 recertification exam for quickbooks online tonight. I have been a pro advisor for many years. Still, the changes brought to business via artificial intelligence has also come to the accounting profession. This year’s quickbooks software updates included the embracing of ai in the sales, expense and payment cycles, as well as the overhaul of the advisor program itself. The trend in the profession toward performing advisory services for business clients will be a focus of the new quickbooks suite of classes for accountants under the Intuit name. Earlier this week I sat in on another program by a firm who is basing their enterprise model around Microsoft products. Other firms are marketing their products, and it’s clear that AI is here to stay. In addition to the specialty programs, one must first learn the overall basics covering privacy issues, social media, marketing and the like. It takes an investment in time to get up to speed on the programs, as well as reviewing your practice to see which areas might benefit from this. Even income tax preparation is being looked at, how someone’s tax return can reviewed for tax savings beyond those previously suggested.
What are the changes in your field of operations as AI becomes part of your daily conversation?

05/19/2026

Today, May 19 is National Accounting Day in the United States. It celebrates the roles accountants and bookkeepers play in the business lives of our institutions.
My career spans over 50 years in the profession, from summer jobs at local businesses to accounting as a college major at New York University’s School of Commerce in 1971. (Now the New York University Stern School of Business). I became a Certified Public Accountant in New Jersey in 1974 after passing a rigorous multi part exam and met experience and other requirements of the day. After a dozen years of working in small, medium and large accounting firms, I started my own accounting and tax practice in 1983, which I have mantained for over forty years. In 1996 I was honored by the US Small Business Administration as its Accountant Advocate of the year for New Jersey, then also for its region II which included New York, Puerto Rico and the Virgin Islands. This resulted from my work with the New Jersey Small Business Development Centers and other quasi government agencies in New Jersey helping small business owners with a variety of consulting opportunities and educational training courses on small business topics. I became a member of both the American Institute of Certified Public Accountants and the New Jersey Society of CPAs, and obtained a license from New York State as well. I have taken continuing education classes to improve my skills with over a few thousand hours over my career. I used to act as a moderator for the New Jersey State Society for classes both offsite and at their office which include taking attendance, trading evaluation forms completed at the end of class for attendance certificates, and performing other duties including making sure the class ran smoothly.
Here on facebook I write articles on taxation and accounting for small business owners and individuals. I also regularly remind my network when it is time to make quarterly estimated taxes.
I gave my time to a variety of non profit and business organizations for which I played leadership roles. My professional background made it possible to give back in a number of ways.
Careers in accounting continue to expand into new directions. Accounting is still the language of business and taking classes in accounting will help you prepare for a career in business regardless of your direction you take.
It has been a great run and I look forward to continuing to serve as an accountant and trusted advisor for years to come.

04/22/2026

I learned 56 years ago from Alvin Toffler in his work "Future Shock'" that we just can't keep up anymore. Too Much. Too fast. Yet still I tried. The early mainframe computers. The worldwide web. The dawn of social media. We nurtured our families and kept growing. We didn't live in a Linkedin cocoon but knew that Google would pick up our ideas. Doesn't it seem though, with artificial intelligence this time it's really different? Voracious readers still try to read as much as they can, to learn about the new age, while doers just run ahead, be first but not best. Just keep creating new things.
But if everyone is trying to be a creator, then why are we still interacting with content as if it's even more important than creating? Can the algorithm have evolved over time to be so sophisticated that it locates your audience for you? Must we return to formal classes to get clarity on the current and the future, in addition to learning on the fly? We see tens of thousands of jobs disappear
and its only the beginning. Who is working on the consequences of rapid change today? If we cannot see how the future will look, how can we prepare for it? Is it different today then in past generations?
Take a shot. Write your business plan based on your assumptions. Take it out one, three and five years. Keep updating it as the world changes. Make sure you have access to capital, to a well trained workforce, an experienced management team. It's still possible that best is yet to come. I'll see you there.

Address

135 Columbia Tpke
Florham Park, NJ
07932

Telephone

+19734434332

Website

http://cpajoe.net/

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