08/29/2026
I keep thinking about the Good Good x Callaway ad.
Not even the ad itself anymore.
I keep wondering about the rooms it went through.
Did someone say, “Guys… maybe not” and get ignored?
Did someone see the problem but stay quiet because everyone else at the table seemed so confident?
Did the newest person in the room think, surely these people know better than I do?
Or had they built a room where questioning the idea simply wasn’t encouraged?
Because two successful companies had to pitch, review, discuss and ultimately approve this.
And there’s a lesson in that beyond advertising.
Speak up.
If something doesn’t sit right, say it.
Ask the uncomfortable question. Challenge the popular opinion. Break the mold.
And if you’re consistently sitting at a table where you’re afraid to speak—or where you speak and no one is willing to listen—
Maybe that’s your sign to leave the table and build your own.
Sometimes imposter syndrome tells us everyone else in the room must know better.
Sometimes they don’t.
And sometimes the person quietly thinking “Guys… maybe not” is exactly the person the room needs.
