Catherine L Back CPA PLLC

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Catherine L Back CPA PLLC

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Catherine L Back, CPA PLLC is a full service certified public accounting firm dedicated to helping entrepreneurs and small businesses to free their time, save money, and grow sustainably.

06/23/2026

A KPI (Key Performance Indicator) is simply a number that tells you whether your business is moving in the right direction

As a business owner, KPIs help you identify:

✅ Areas where your business is excelling
✅ Areas that need improvement
✅ Trends before they become problems
✅ Opportunities to maximize growth
✅ Whether the actions you're taking are actually working

Think of KPIs as your business GPS

They show where you are today, where you're heading, and whether you need to change direction before you end up somewhere you don't want to be

Some examples of useful KPIs

🠪 Job Profit Margin
This is one of the most important KPIs for construction companies because a business can be winning projects, generating revenue, and still lose money if jobs are not profitable

- Formula: (Project Revenue - Project Costs) ÷ Project Revenue × 100
- Target: 20% - 35%+

🠪 Repeat Customer Rate
Tells you how many of your customers come back and do business with you again. For trades businesses such as HVAC, electricians, plumbers, pool installers, gate installers, and other service companies, this KPI helps measure customer satisfaction, loyalty, and the strength of your reputation

- Formula: (Number of Repeat Customers ÷ Total Customers) × 100
- Target: 20% - 50%

🠪 Accounts Receivable Days (AR Days)

One of the most important cash flow KPIs because you can be profitable on paper and still struggle in real life if payments are delayed. Accounts Receivable Days shows how long, on average, it takes for your customers to pay you after you send an invoice

- Formula: (Accounts Receivable ÷ Annual Revenue) × 365
- Target: 30 - 45 days

and of course some of the more common ones like

🠪 Gross Profit Margin
- Formula: Gross Profit ÷ Revenue × 100

🠪 Net Profit Margin
- Formula: Net Profit ÷ Revenue × 100

🠪 Revenue Per Crew
- Formula: Revenue ÷ Number of Employees

🠪 Cash Reserve Ratio
- Formula: Cash Available ÷ Monthly Expenses

🠪 Revenue Growth Rate
- Formula: (Current Revenue - Previous Revenue) ÷ Previous Revenue × 100

It's important to remember that KPIs are not one-size-fits-all

A construction company should

06/06/2026

Weekend reminder:
A healthy business needs a healthy owner too
Rest gives you perspective, better judgment, and the energy to lead well

You are your most valuable asset

06/05/2026

Unpopular opinion: growth is overrated

IF it is costing you MORE (not just financially!)

One of the biggest misconceptions in business is believing that more revenue automatically solves financial problems

Sadly, growth often creates new ones

More time and energy needed
More investments
More mistakes
More stress

We've seen businesses take off, everything looks successful (on the outside at least)

One of the most common reasons businesses struggle financially is because they grew faster than their finances could support

What does that mean?
Could be that sales are high, but your expenses? doubled

This is very common to construction companies, contractors, and service businesses, they experience this firsthand

A large project comes in > team grows > equipment purchased >
operating expenses increase

BUT customer payments don't always arrive at the same speed

Suddenly, a business can generate $1 million in revenue, be fully booked, and growing but still struggle financially

The strongest businesses aren't always the ones growing the fastest

They're often the ones that understand their numbers, plan ahead, and make decisions with confidence

Growth is always the goal, long term success is tied to it.

04/08/2026

If you’re thinking about hiring a CPA, here’s a simple way to know if you’re choosing the right one:

✔ They understand your type of business

Advice should feel specific to your business

✔ They focus on helping you make decisions

They explain what actually matters

✔ They keep things organized behind the scenes

So you’re not scrambling when it matters most

These are just some of the few, but these are key to knowing you are in good hands especially during tax season

You don’t realize how important the right CPA is…

until you’ve worked with the wrong one

Still don't have someone to guide you with your financials?

This may be a sign to have the best team to have your back😉

03/12/2026

Why is tax season stressful?

Mainly because most business owners are trying to organize a whole year in a few weeks

Remember, a good CPA saves you from stress and sleepless nights

03/05/2026

Waiting until you’re stressed limits your options
that's something you can't afford during tax season

What you can do:
➡️ Ask questions early
➡️ Get a second set of eyes
➡️ Treat support as strategy

Early conversations lead to better outcomes

03/03/2026

Let’s make sure all of this hard work is actually worth it

Because if you’re being honest, running a business is not easy, and most days you’re juggling sales, operations, employees, clients, and a hundred small decisions that nobody else sees, and by the time you finally sit down at night, you’re exhausted but still thinking about what needs to get done tomorrow

And that’s exactly why this matters

You didn’t put in all these hours just to “get by” at the end of the year

You didn’t take on risk, responsibility, and pressure just to feel unsure every tax season

You did it to grow
to build something stable
to hit real business goals
and to create income that actually supports your life

But here’s the part most business owners avoid thinking about: hard work alone doesn’t guarantee progress

→ You can have higher revenue and still feel cash tight
→ You can be fully booked and still not know your true profit
→ You can grow fast and still be financially unprepared

And then tax season shows up and quietly asks the question most people don’t want to answer

Did this year actually move you forward?

This is why having a CPA shouldn’t start in March or April when deadlines are close and stress is high

It should start when you’re setting goals, when you’re planning growth, when you’re deciding whether to hire, invest, expand, or reinvest

Because real tax planning is about making sure your numbers support your vision

02/25/2026

A lot of business owners are not struggling because they’re bad at what they do

They’re struggling because they built growth WITHOUT structure (could not stress this enough)

More sales
More jobs
More clients

BUT

No systems
No forecasting
No planning

Successful business owners build business that lasts

How do they do it?

They have a professional that handles their back end

Helps them with:
• Monthly financial review
• Separate business and personal money
• Planning before they file
• Technical questions
• Bookkeeping and treat it like a non-negotiable

Boring, I know
But effective? definitely.

Owning a business is hard
And that’s the part nobody posts about

02/17/2026

Tax Planning Isn’t Optional

Many business owners think about taxes only when filing season arrives
But by then, most of the decisions that impact your tax bill have already been made

That’s the difference between tax filing and tax planning

Tax filing reports what already happened
Tax planning prepares for what’s coming

If you own a small business, work in construction or trades, or are growing your company, tax planning is helpful and necessary for long-term success

1️⃣ Tax Planning Reduces Surprises

One of the biggest stress points for business owners is not knowing how much they owe

With tax planning, you have:
• Clear projections
• Better cash flow management
• Fewer unexpected liabilities

Knowing roughly what to expect allows you to prepare

2️⃣ It Improves Cash Flow
Cash flow is the lifeline of every business

Good tax planning helps you:
• Avoid draining your operating account
• Prevent last-minute borrowing
• Maintain working capital for growth

Healthy cash flow supports sustainable business growth

3️⃣ It Supports Smarter Business Decisions

Major decisions impact your tax position, such as

- Hiring employees
- Purchasing equipment
- Expanding locations
- Increasing pricing

When these decisions are made without tax planning, you may miss opportunities or create avoidable pressure

When tax planning is part of the conversation, your decisions become strategic

Ready to grow your business with strategy that builds stability?
Contact your CPA today!

02/05/2026

How to be ready for tax season 101

“I’ll remember later” rarely works
Your Memory Is Not a System

What you can do:
➡️ Write things down immediately
➡️ Save receipts as you go
➡️ Keep one source of truth

If things feel scattered, structure brings instant clarity

Address

774 W Midway Road
Fort Pierce, FL
34982

Telephone

(772) 446-7990

Website

http://cbackcpa.com/

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