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Fit For Profit

Financial partners for wellness businesses, building profits and financial health.

Your comprehensive profit coach and financial support team (Bonus: we do your books too!)

09/01/2026

Can we talk about a piece of “responsible” business advice that quietly hurts a lot of small business owners?

“Reinvest everything back into the business.”

Reinvesting can be smart. It can be strategic. It can help you grow.

But when that advice turns into “pay yourself last,” it teaches you to treat your livelihood like it matters less than everything else. Then your paycheck becomes unpredictable, stress goes up, and resentment starts to sneak in.

Not because you are doing anything wrong.
Because the plan was built with the assumption that the owner can keep going without reliable pay.

Here’s the reframe:
Owner pay is not a reward for a good month. It is a cost of doing business.*

A healthy business accounts for the person running it.

What’s a money rule you were taught that you are starting to question?

08/27/2026

In this episode of Behind the Numbers, Shannon sits down with Ryan Bourgeois, the founder of Bougie Aesthetics and the Academy of Regenerative Aesthetics. Ryan shares his incredible journey of walking away from a lucrative position on moral grounds to build a highly successful multi-million dollar practice in Fort Worth, Texas.

Watch the full episode on Youtube:
https://youtu.be/6FpLytOowk4?si=yxkeImxC8XD_jtcx

08/25/2026

There’s a moment I love watching on a first call with a business owner.

They come in expecting spreadsheets. Numbers. “Tell me what to cut.”

And I get why. Most of us have been taught that if money feels stressful, we just need a tighter budget and more discipline.

But here’s my honest confession: the first time I heard about Profit First, I thought it was kind of a cute idea. Too simple to be “real” financial strategy.

Then I saw what actually happens in real businesses.

Most owners do not have a knowledge problem. They already know what they should do.

They have a systems problem.

When everything sits in one bank account, your brain sees one big number and makes decisions from that. Taxes blur into operating. Owner pay becomes “later.” Profit becomes “someday.” Not because you do not care, but because the structure is fighting you.

Profit First changed my mind because it removes the friction. It turns “I should” into “it is already set aside.” And that creates relief fast.

The best systems are not the most sophisticated ones. They are the ones you can actually use on a busy Tuesday.

What is something you were skeptical about that eventually changed how you work?

08/21/2026

The more you grow, the more you talk about possibilities. ✨

Tune in to the latest episode of Behind The Numbers with Yvonne Dellos on Youtube, Author of From Food Stamps to Fortunes.

08/20/2026

Welcome back to another episode of Behind the Numbers! Today, Shannon is sitting down with Yvonne Dellos, a powerhouse serial entrepreneur in the medical aesthetics space. From building four distinct businesses from the ground up to selling them all to her former students, Yvonne shares the valuable lessons she learned along her journey, including the mindset shift that sky-rocketed her income.

08/19/2026

There’s financial advice that gets passed around small business circles that sounds smart.

And I think it’s quietly doing real damage.

It’s this: “Reinvest everything back into the business.”

As if paying yourself is a bonus. A reward. Something you earn after you’ve proven you worked hard enough.

That advice can look responsible from the outside.
Disciplined. Committed. “Real business owner” energy.

But here’s what it creates in real life:

- You start treating your livelihood like it matters less than everything else
- Your personal finances become unpredictable, which makes business decisions feel even harder
- Resentment builds, and it slowly drains the joy out of a business you worked your butt off to build

Reinvesting in your business can be wise.
But you are not separate from your business.

Owner pay is not a reward. It’s a cost of doing business.
A healthy business accounts for the person running it.

What’s a piece of financial “wisdom” you were handed that you’ve started to question? Drop it below.

08/18/2026

Loved joining the Health Coach Nation Podcast with Business Coach, Hailey Rowe, to talk about building a financially healthy coaching business through cash flow systems, profitability, and money mindset.

In this episode, you'll learn…

✅ Why building financial habits early can help coaches keep more of the money they earn
✅ How cash flow systems create clarity and reduce financial stress
✅ What the Profit First system is and how it helps business owners manage money
✅ How your money mindset and childhood experiences can impact business decisions
✅ How to evaluate business investments before spending money on certifications, programs, or tools

Here's the link: https://www.haileyrowe.com/shannon-simmons

08/17/2026

A provider’s salary is only part of the cost. 💰

In many practices, you need to generate 3.5x their total compensation just to break even. Know your numbers.

🎙️ Catch the full conversation on Behind the Numbers, featuring guest Gina Graziano, the founder of Med Spa Matchmaker.

https://youtu.be/-OR0npDVbdo?si=vCGxSPHGyiWBluzh

08/14/2026

In this episode of Behind the Numbers, Shannon sits down with Gina Graziano, the founder of Med Spa Matchmaker. With 18 years of experience as an aesthetic rep working with top dermatologists and plastic surgeons, Gina shares her unique perspective on the operational and financial realities of running a successful med spa.

Watch the full episode on Youtube:
https://youtu.be/-OR0npDVbdo?si=yK4Fltk7rcFlgdQN

08/13/2026

We go live today at 2 p.m. Eastern

Get Revenue and Keep It is a free one hour workshop with a worksheet, a live soundbite exercise, and a walkthrough of the five bank accounts that put profit first.

There is still time to register, and live attendees receive $850 in bonuses.

Join us this afternoon. Link in the comments.

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46835

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.fitforprofit.com/

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