Fit For Profit

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Fit For Profit Financial partners for wellness businesses, building profits and financial health.

Your comprehensive profit coach and financial support team (Bonus: we do your books too!)

You finally book the weekend away.Then, instead of looking forward to it, you start wondering whether that money should ...
10/26/2026

You finally book the weekend away.

Then, instead of looking forward to it, you start wondering whether that money should have gone somewhere else.

Savings. The credit card. Whatever surprise the house has planned next.

If that sounds familiar, I want to offer a little room to breathe: wanting to enjoy your money doesn’t mean you’ve stopped caring about your responsibilities.

Both can belong in the same plan.

That doesn’t mean every purchase fits today. Sometimes the answer really is “not yet.” But knowing something isn’t funded yet feels different from carrying a foggy sense of guilt every time you spend on yourself.

I’m teaching a Values First Money workshop on November 10 at 2:00 PM ET, where we’ll explore a personal money system that makes space for the practical things and the meaningful things.

Essentials. Foundation. Impact. Dreams. Lifestyle.

Not every bucket needs the same amount. Some might start tiny. The point is to make intentional choices based on your actual life, rather than expecting one balance to explain everything.

If you’d like a calmer starting point for those decisions, I’d love for you to join me.

Register here: https://get.fitforprofit.com/values-first-workshop-registeration-page

“Just look at your numbers.”If that advice has ever made you want to close the laptop instead, I understand.I grew up wi...
10/23/2026

“Just look at your numbers.”

If that advice has ever made you want to close the laptop instead, I understand.

I grew up with tension around money. I know what it feels like when a financial question carries a lot more weight than the number on the page.

You can be very good at helping people, building a team, and running a studio, and still feel your stomach tighten when it’s time to open your reports.

Another spreadsheet doesn’t automatically make that feeling go away.

The numbers matter. But so does the person looking at them.

Here’s a gentler place to begin:

Notice what comes up. Is it fear? Confusion? The feeling that you should already know the answer?

Then choose one question you’d like help answering. Not “How do I fix everything?” Maybe just, “What does this expense include?”

That’s a real starting point. You don’t have to understand the whole picture in one sitting.

I want money conversations to feel like a place you can bring your questions, not a test you should have studied for.

Has “just look at your numbers” ever left you feeling more overwhelmed? You’re welcome to share, without sharing a single dollar amount.

"Can we afford that?"Sometimes it’s a weekend away. Sometimes it’s replacing the dishwasher that has apparently decided ...
10/21/2026

"Can we afford that?"

Sometimes it’s a weekend away. Sometimes it’s replacing the dishwasher that has apparently decided to become a percussion instrument.

You check the account. There’s money there. But how much of it is actually available after the bills, the savings, and everything you’re trying to take care of?

That’s a lot for one number on a screen to explain.

I’m hosting a Values First Money workshop on Tuesday, November 10 at 2:00 PM ET, and this time we’re stepping outside the business books.

We’re talking about money at home.

I’ll introduce a personal money system with five buckets: Essentials, Foundation, Impact, Dreams, and Lifestyle. A way to see what your money is there to support, rather than asking your brain to keep a running tally of everything.

We’ll also talk about a regular rhythm you can return to when income changes or real life rearranges the plan.

No shame about where you’re starting. No expectation that you’ve already figured it all out.

Save the date. November 10th at 2pm EST. More to come!

I love a good system. Probably more than the average person. 😊Not because I want to optimize every minute. Because I wan...
10/20/2026

I love a good system. Probably more than the average person. 😊

Not because I want to optimize every minute. Because I want to think about the same thing fewer times.

Especially money.

“Did I set enough aside?”
“What am I forgetting?”

Those questions take up room, even when we’re doing something else.

I built my business for the freedom to show up for my family. I want room for walks, gardening, and a chai I actually sit down to enjoy.

A useful money system helps make that space.

Not so I can do more. So I can be more present.

In this episode of Behind the Numbers, Shannon is joined by Julie Davis, founder of Pura Body & Mind Spa and Aesthetic E...
10/20/2026

In this episode of Behind the Numbers, Shannon is joined by Julie Davis, founder of Pura Body & Mind Spa and Aesthetic Edge. Julie shares her incredible journey from taking out a large SBA loan as a single widow to scaling to multiple locations and successfully executing a private equity exit in 2024.

Discover why employee performance metrics drive financial success, how to build repeatable systems so your business doesn’t depend on you, and why recurring revenue gives both you and future buyers ultimate peace of mind.

Watch the full episode on Youtube:
https://youtu.be/WQKHnVPDHIc?si=ee0lMpuaOM1r1-RO

In this episode of Behind the Numbers, Shannon sits down with Katie Bressack, a holistic nutritionist and women’s hormon...
10/09/2026

In this episode of Behind the Numbers, Shannon sits down with Katie Bressack, a holistic nutritionist and women’s hormonal health coach with over 16 years of practice. Katie shares how she transitioned from corporate burnout to building a multifaceted wellness business spanning 1-on-1 coaching, group programs, and corporate wellness initiatives.

We dive deep into the mindset behind pricing your years of expertise, staying ahead of rapidly changing health trends (like GLP-1s and peptides), and balancing business models across different seasons of life.

https://youtu.be/81OvhGfgmx4?si=KdJeqYqjPHfRTfko

✨ A great client experience starts from day one.Our onboarding process is designed to be thorough, organized, and intent...
10/08/2026

✨ A great client experience starts from day one.

Our onboarding process is designed to be thorough, organized, and intentional because the details matter.

We’re thrilled to hear this from one of our clients. We don’t just get you started, we make sure you’re set up for success from the very beginning. 💙

Most of us did not grow up having clear, honest conversations about money.We were not taught how to understand cash flow...
10/07/2026

Most of us did not grow up having clear, honest conversations about money.

We were not taught how to understand cash flow at home. We were not shown how to make thoughtful financial decisions in school. Even many business programs teach people how to generate revenue without teaching them what to do with the money once it arrives.

Then we become business owners and somehow expect ourselves to understand all of it automatically.

Of course you feel confused.

That confusion does not mean you are irresponsible, bad at business, or “not a numbers person.” It means no one gave you the education and support you needed.

Many traditional financial relationships do not close that gap either. Someone may file your taxes or reconcile your books without ever helping you understand what the numbers mean for your next decision.

The gap is not your fault.

But the fact that you want to understand it? That belongs entirely to you.

If you know a business owner who carries shame about their numbers, share this with them. They may need the reminder today.

In this episode, Shannon sits down with Matt Toronto, a 25-year veteran of the med spa industry, founder of Aesthetic Ca...
10/02/2026

In this episode, Shannon sits down with Matt Toronto, a 25-year veteran of the med spa industry, founder of Aesthetic Care in Kansas City, and co-founder of Cosmetic Physician Partners.

Matt shares his journey from driving a van full of lasers across the Midwest to building one of the largest med spa groups in the country with zero staff turnover. Tune in for practical advice on creating an unbeatable company culture, investing intelligently in device technology, managing location expansion, and maintaining strong financial health.

Watch the full episode on Youtube: https://youtu.be/v6JwHVRHVNQ?si=37VRkGQam6P3I6rY

Today’s the day!The Outrageous Money Goal Workshop is happening today at 1 p.m. Eastern.If you’ve been setting financial...
10/01/2026

Today’s the day!

The Outrageous Money Goal Workshop is happening today at 1 p.m. Eastern.

If you’ve been setting financial goals and quietly negotiating them down, there’s still time to join us.

Maybe the number you really want makes your chest tighten. Maybe your mind immediately starts listing all the reasons it’s unrealistic. Maybe you’ve done the strategy work, but something still pulls you back when it’s time to pursue more.

None of that means you lack ambition or discipline. It may be a protective response connected to old beliefs about safety, success, worth, or belonging.

During today’s free live workshop, Monica Bozinov will help you notice what happens when the number feels outrageous, calm your nervous system without shrinking the goal, and choose a money goal that genuinely belongs to you.

📅 Today, October 1
⏰ 1 p.m. Eastern
💻 Live on Zoom
🎥 Recording included for everyone who registers
✅ Free to attend

I’ll put the registration link in the comments. Save your seat, bring the number you’ve been afraid to name, and let’s see what becomes possible when you stop talking yourself out of it.

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Fort Wayne, IN
46835

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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