10/20/2026
A $50 gift card for every tech feels like a thank-you. To the IRS, it's wages.
This one surprises a lot of owners, because the amount is so small. But the IRS is clear: cash and cash equivalents, gift cards included, are never excludable as a de minimis (small, occasional) fringe benefit, no matter how little they're worth. So a gift card goes through payroll like any other pay, with withholding.
Noncash gifts are different. A holiday ham, a company jacket, a turkey for every tech: small, occasional items like those can usually stay off the W-2. The line is cash versus stuff, not big versus small.
Let's look at an example. An HVAC shop hands gift cards to 12 techs in December, straight from the owner's wallet, no payroll. Nobody thinks twice. Then year-end payroll gets reviewed, the cards are sitting outside the W-2s, and January starts with a correction nobody wanted.
If you're planning holiday thank-yous, decide now how they're paid:
1. Cash or gift card bonuses run through payroll, with withholding
2. Small noncash gifts can usually stay off payroll
3. A party for the whole crew is its own category, and usually a friendly one
None of this means skip the thank-you. It means doing it in a way that doesn't need fixing later.
We wrote more about holiday gifts and parties here: https://adamtraywick.com/holiday-gifts-parties/