08/10/2026
Four days, two cities, same question in both rooms.
Tuesday through Thursday I was in Plano with The MB Group, LLC Janet Haston, CPA and her team opened their office to us and hosted a happy hour for owners and advisors on how the MSO Platform™ structure actually works. People wanted to know where the management fee has to be supported, what governance looks like after close, and what happens when a structure gets tested.
The rest of Texas was introductions. Matt Geltz at Source Advisors. The MHG partners team at Merrill Lynch. The team at Oscar Garcia-Isita Law. Plus a run of owner meetings I won't get into here, which is how it should be.
Friday I was in Midtown Atlanta for CliffCo M&A Day, hosted by Cliff Oxford.
Different rooms, different audiences, same underlying question. The structure has to be right before the transaction, not after it.
That's the part that keeps surprising me. Owners and their advisors are getting sharper about sequencing. A few years ago the structure conversation started when the LOI showed up. Now it starts years earlier, and the advisors who are useful are the ones who can explain the substantiation record, not just the outcome.
Three things I took away.
Owners ask better questions than the market gives them credit for.
The CPA is still the trusted seat at the table. When the CPA is in it early, everything downstream gets easier.
Nobody's impressed by a diagram anymore. They want to know what the file looks like if it's examined.
Thanks to Janet and the MB Group team for the week, and to Cliff Oxford for the invitation to Atlanta.
More on how that substantiation record actually gets built is in the first comment.